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American cosmetics brand known for Lip Smacker lip balms.

Last updated November 4, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Founded by Jesse G. Bell in 1927, Bonne Bell is headquartered in Lakewood, Ohio. The brand is widely known for its Lip Smacker lip balms, and its product range includes lip care, cosmetics, and fragrances.

Products and positioning

Mass market, focused on young consumers and playful lip products.

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