Boori
Australian manufacturer and retailer of nursery and children's furniture, founded in Sydney in 1993.
Last updated September 11, 2026
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Overview
Boori is an Australian manufacturer and retailer of nursery and children's furniture, founded in Sydney in 1993 by Justin Chui. The brand began out of an independent nursery store and grew into a global furniture brand with offices across Australia, the United Kingdom, Japan and China, and products reaching families in markets including Singapore, Korea, New Zealand, Argentina, Chile, the United Arab Emirates and Saudi Arabia. Its range covers baby cots, bassinets, kids beds, bunk beds, mattresses, bedding, desks, tables and chairs, play storage and living and dining furniture, crafted from sustainable timber and meeting Australian safety standards.
History
Boori was born in 1993 out of an independent nursery store in Sydney, Australia, with the ambition to create better furniture for growing families. Its founder, Justin Chui, began his journey by taking over a struggling furniture supplier's factory, which led him to become deeply involved in every stage of production — from materials and craftsmanship to design, quality and manufacturing. For more than 30 years, Boori has combined an understanding of families with the expertise of a manufacturer. What began as a small Australian nursery business has grown into a global furniture brand, with Boori offices across Australia, the United Kingdom, Japan and China, and products reaching families in markets including Singapore, Korea, New Zealand, Argentina, Chile, the United Arab Emirates and Saudi Arabia.
Products and positioning
Timeless baby, kids & home furniture crafted from sustainable timber and meeting Australian safety standards.
Tidy Chair
Crafted with solid wood in a clean, minimal design; made with sustainably sourced Australian Araucaria, New Zealand Radiata wood and engineered timber; recommended for ages 2 to 6; comes with a 1 year warranty.
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