Recent events
Recent events tied to this brand in public sources.
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2026
Bose announces acquisition of Skullcandy
Bose Corporation announced that it would acquire Skullcandy from a fund managed by Mill Road Capital Management LLC. The source does not report that the transaction has been completed.
2026
Bose acquires Skullcandy
Bose Corporation announced that it had acquired Skullcandy, which will remain a separate brand within Bose's Premium Consumer Audio business.
2026
Bose Noise Cancelling Wired Earbuds introduced
Bose introduced its Noise Cancelling Wired Earbuds, a $99 USB-C wired-earbud product with active noise cancellation.
2026
Bose recognized on national lists
The headline reports that Bose was recognized by TIME and Fast Company on national lists; it does not specify which lists.
2026
Bose launches two open-ear earbuds with prices starting at 1,599 yuan
On October 14, 2026, Bose officially launched two open-ear earbuds: the Bose open sport earbuds priced at 1,599 yuan and the Bose Ultra Open Earbuds II priced at 2,299 yuan, available from that day through Bose's official channels in China. The sport model targets running and fitness scenarios with IP54 dust/sweat/splash resistance and up to 7 hours of playback (22 hours with the charging case), while the flagship Ultra Open Earbuds II adds a Cinema Mode powered by Bose TrueSpatial immersive spatial audio, with up to 9 hours of playback plus 19.5 hours from the wireless charging case. Neither model supports active noise cancellation.
2026
Qianwen launches AI glasses N1, N1 Pro and AI ear-clip earphones
On October 13, 2026, Alibaba's Qianwen brand launched three new Personal Agent hardware products: AI glasses N1 and N1 Pro and an AI ear-clip earphone co-launched with Bose. The N1 Pro offers real-time vital-sign monitoring, eye-based interaction and iris verification co-developed with Ant Group GPASS; after national subsidies and limited-time discounts, prices start at 2,218 yuan for the glasses and 1,099 yuan for the earphones.
2026
Alibaba Qwen launches AI glasses N1, N1 Pro and AI ear-clip earphones
On October 13, 2026, Alibaba's Qwen launched three AI hardware products — AI glasses N1 and N1 Pro and an AI ear-clip earphone co-launched with Bose — which went on sale the same day on Taobao, Tmall, JD, Douyin and other e-commerce platforms. N1 features a 50MP imaging system with environmental sensing, translation, meeting notes and voice services; N1 Pro adds real-time vital-sign monitoring (heart rate, blood oxygen, skin temperature), eye-based interaction and iris verification, which Qwen says makes it the industry's first AI glasses with real-time vital-sign monitoring; the ear-clip earphone supports multi-language translation and AI real-time transcription. After national subsidy and limited-time discounts, pricing starts at 2,218 yuan for the N1 standard set, 2,600 yuan for the N1 Pro standard set and 1,099 yuan for the earphones.
2026
Alibaba starts sales of Qwen Clip AI earbuds developed with Bose
Alibaba started sales of its new AI earbuds named Qwen Clip, jointly developed with headphone maker Bose Corp. and priced at 1,299 yuan, positioned as a more affordable way to access Qwen.
2026
Bose Corporation announces acquisition of Firelight Technologies
Bose Corporation announced an acquisition of Firelight Technologies. The announcement was reported by WebWire; no further transaction terms were provided in the source text.
2026
Bose rolls out firmware update adding Bluetooth LE Audio and Auracast to QuietComfort Ultra Headphones Gen 2
Bose has begun rolling out a firmware update (version 10.12.12) for the $449 QuietComfort Ultra Headphones Gen 2 that adds Bluetooth LE Audio and Auracast support as beta features, making them the first Bose headphones to support the audio-sharing technology. The update also adds improved audio over wired USB connections and better compatibility for web conferencing apps, and a Bose spokesperson said the QC Headphones (Gen 2) should get the beta firmware next.
2026
Qualcomm unveils Snapdragon Sound Elite Gen 2 chip with integrated micro-power Wi-Fi 6E
Qualcomm introduced Snapdragon Sound Elite Gen 2, its first audio chip to integrate micro-power Wi-Fi 6E directly into the chip, enabling wireless earbuds and audio glasses to connect directly to home Wi-Fi networks and the cloud for lossless audio streaming. Qualcomm says the Elite is 30 percent smaller, consumes up to 40 percent less power, and has twice the AI processing capabilities of the previous generation chip, and that it is working with HP on an unnamed product, working closely with Bose, and pioneering a new category of intelligent hearables with Cleer.
2026
Bose launches new Bose Sport Open Earbuds at $199
Bose introduced the Bose Sport Open Earbuds, a new cheaper alternative to the Ultra Open Earbuds priced at $199, designed to provide a more secure and stable fit during physical activities, with up to seven hours of playback plus an additional 22 hours from the wireless charging case. Preorders and availability dates match the 2nd Gen Ultra Open Earbuds: preorder September 19, availability October 1.
2026
Bose announces Ultra Open Earbuds (2nd Gen) with improved sound and battery life
Bose announced the Ultra Open Earbuds (2nd Gen), a new version of its clip-on open earbuds with a refreshed design, a new driver delivering higher volume and deeper bass, a new Cinema Mode using TrueSpatial technology, and battery life of up to nine hours. The earbuds will be available for preorder on September 19 for $299, with availability starting October 1.
2026
Bose launches QuietComfort Noise Cancelling Headphones II
Bose officially launched the QuietComfort Noise Cancelling Headphones II on August 21, 2026, priced at 2,299 yuan. The headphones bring TrueSpatial immersive spatial audio, previously exclusive to the Ultra series, to the QuietComfort line, along with upgraded active noise cancellation algorithms and a redesigned ergonomic fit.
2026
Hongqi H7 sedan presale launch
Hongqi launched presales for the all-new Hongqi H7 sedan on August 13, 2026, starting at 181,800 yuan, featuring the Honghu hybrid system and Sinan combined driver-assistance system.
2021
Bose launches SoundLink Flex speaker
Bose launched its SoundLink Flex portable Bluetooth speaker in the US, priced at $149.99.
2021
Bose unveils QC45 headphones
Bose unveiled the QC45 headphones and made them available for pre-order; the article reports a September 23 release date in the United States.
2021
Bose discloses ransomware attack and employee data access
Bose told regulators that a ransomware attack detected on March 7 led to unauthorized access to human resources files containing personal information of current and former employees. The company said it could not confirm whether the data was exfiltrated.
2021
FDA clears Bose SoundControl hearing aids for direct-to-consumer supply
The Food and Drug Administration cleared Bose to supply its hearing aid system directly to adults with perceived mild to moderate hearing loss without requiring a doctor's appointment, hearing test or prescription.
2021
Bose announces SoundControl Hearing Aids
Bose announced SoundControl Hearing Aids, a direct-to-consumer hearing aid planned to go on sale directly from Bose starting May 18 in five U.S. states, with nationwide availability to follow.