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Bowring Brothers

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A historic Newfoundland merchant that evolved into a Canadian chain of gift and home-decor stores before closing during a 2018–2019 liquidation.

Last updated August 25, 2026

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Overview

Bowring Brothers was a Newfoundland-founded commercial enterprise whose activities extended across retailing, shipping, fish and general merchandising, steamship agency, and overseas trade before the business ultimately became known mainly as a Canadian gift and home-decor retailer. The company was established in St. John's in 1811 by Benjamin Bowring, an English clockmaker who had recently moved to Newfoundland. His wife, Charlotte, operated a dry-goods business that developed into a major department store on Water Street. The family business became part of Newfoundland's commercial life for more than two centuries, although the nature and scale of its activities changed substantially over time. During the nineteenth and early twentieth centuries, Bowring Brothers was more than a shopkeeper. It acted as a fish and general merchant, owned or operated vessels, served as a steamship agent, and participated in international commerce. The company chartered ships carrying fish to destinations including Pernambuco in Brazil and Sydney, Australia. It also operated the Red Cross Line of steamships serving Newfoundland and Labrador. Among its vessels was SS Florizel, designed for passenger service in ice-prone waters. During the First World War, Florizel transported the first 540 volunteers of the Newfoundland Regiment in October 1914. The ship later grounded and sank in 1918, causing substantial loss of life. The Bowring family's shipping interests included numerous vessels between 1818 and 1937, reflecting the company's importance in the region's maritime economy. After the Second World War, Bowring progressively concentrated on retail. Its St. John's department store was complemented by a network of gift shops in shopping malls across Canada and the United States. At its high point in the postwar retail era, the chain had more than 100 gift shops. The Bowring family eventually sold the chain to Hallmark Cards, an American retailer. In 1993, Royal Canadian Securities acquired Bowring through its subsidiary Tereve Holdings. The St. John's department store subsequently closed, and the brand temporarily disappeared from retailing in its home province. Fred Benitah, the owner and chief executive of Toronto-based home-goods retailer Benix & Company, Inc., purchased the insolvent chain in October 2005. Benitah and his brother Isaac controlled several retail businesses, including Fairweather, International Clothiers, and Benix & Company. Under the new ownership, Bowring shifted toward larger home stores in Canadian power centres while retaining mall locations in major cities. The chain reached approximately 34 power-centre stores at its peak and continued to operate about 31 mall stores in larger Canadian markets. Its assortment and identity increasingly centred on gifts, housewares, furniture-related goods, and home decoration rather than the broad department-store and mercantile activities associated with its earlier history. Following the Bombay Company’s 2007 Chapter 11 filing in the United States, the Benitahs acquired the Canadian operation after its inventory was disposed of and combined it with Bowring and Benix & Company. The resulting retail group operated in a difficult environment for specialty home retailers. On November 6, 2018, Fluid Brands Inc., the supplier and operating company associated with Bowring and The Bombay Company, sought protection from creditors under Canada's Bankruptcy and Insolvency Act. Court documents reported approximately C$50 million in debt. Bowring and Bombay stores entered liquidation, and by January 2019 all stores had closed. The retail brand is therefore defunct, while its historical significance remains tied both to Newfoundland commerce and to the development of Canadian specialty gift and home-decor retailing.

History

Bowring Brothers originated in St. John's, Newfoundland, in 1811. Benjamin Bowring, an English clockmaker, established the original business after moving to Newfoundland, while his wife Charlotte developed a dry-goods operation that later became a substantial Water Street department store. The family enterprise became one of Newfoundland's longest-established commercial institutions. Its early business was diversified. Bowring Brothers traded in fish and general merchandise, owned and chartered ships, acted as a steamship agent, and maintained commercial links beyond Newfoundland. In the late nineteenth century, vessels associated with the company carried fish to markets such as Pernambuco and Sydney. The company also operated the Red Cross Line, a steamship service around Newfoundland and Labrador. Its maritime history included SS Florizel, a passenger ship designed for navigation in icy conditions. Florizel carried the first 540 volunteers of the Newfoundland Regiment in October 1914, but sank after grounding in 1918 with considerable loss of life. The family's vessel ownership between 1818 and 1937 illustrates the scale of its involvement in regional shipping. Following the Second World War, the enterprise moved away from its broad mercantile and maritime profile and concentrated on retail. The St. John's department store became the centre of a wider gift-shop chain operating in Canadian and American shopping malls. At its peak, the network exceeded 100 stores. The Bowring family later sold the retail chain to Hallmark Cards. Royal Canadian Securities acquired the business in 1993 through Tereve Holdings, after which the original St. John's store closed. This left the brand without a retail location in Newfoundland for more than a decade. In October 2005, Fred Benitah acquired the insolvent chain. Benitah, who owned and led Toronto-based Benix & Company, operated several related retail businesses with his brother Isaac. The new owners repositioned Bowring toward home furnishings and decor, developing stores in Canadian power centres while maintaining mall locations. The chain reached roughly 34 power-centre stores and approximately 31 mall stores in larger Canadian markets. A St. John's location was also reopened during this period. The Benitahs later acquired the Canadian operations of The Bombay Company after that retailer sought Chapter 11 protection in 2007. The Canadian Bombay business was combined with Bowring and Benix & Company, creating a larger but financially pressured specialty-retail group. On November 6, 2018, Fluid Brands Inc., the company supplying and operating Bowring and The Bombay Company, sought creditor protection under Canadian insolvency legislation. The reported debt was approximately C$50 million. Bowring stores then entered liquidation, and all locations were closed by January 2019. The brand is now defunct. Its legacy combines Newfoundland mercantile history, Atlantic shipping, department-store retail, and the later national development of gift and home-decor stores.

  • 2019

    All Bowring stores close

    [1]

    The liquidation process culminated in the closure of all Bowring and Bombay stores by January.

  • 2018

    Fluid Brands enters insolvency proceedings

    [1]

    Fluid Brands Inc. sought creditor protection, beginning the liquidation of Bowring and related retail operations.

  • 2007

    Bombay's Canadian operations joined with Bowring

    [1]

    The Canadian operations of The Bombay Company were acquired and combined with Bowring and Benix & Company.

  • 2005

    Fred Benitah acquires the insolvent chain

    [1]

    The Benitah retail group purchased Bowring and shifted its focus toward home stores and home-related merchandise.

  • 1993

    Royal Canadian Securities acquisition

    [1]

    Royal Canadian Securities acquired Bowring through its Tereve Holdings subsidiary; the historic St. John's store subsequently closed.

  • 1918

    SS Florizel sinks

    [1]

    Florizel grounded and sank, causing significant loss of life.

  • 1914

    SS Florizel carries Newfoundland volunteers

    [1]

    The company-associated vessel transported the first 540 volunteers of the Newfoundland Regiment during the First World War.

  • 1811

    Bowring Brothers established in St. John's

    [1]

    Benjamin Bowring and his family established the business in Newfoundland, with a clockmaking and dry-goods foundation.

Products and positioning

A heritage Canadian retail brand that evolved from a Newfoundland department store and general merchant into a nationwide specialty retailer focused on gifts, housewares, and home decoration.

  • Gifts

    Gift merchandise

    Gift merchandise was central to Bowring's postwar identity. The company built a large mall-based network around products intended for personal purchase and gifting, helping transform the former Newfoundland department-store business into a national specialty chain.

  • Home furnishings · 2005

    Home decor

    Home decoration became a major focus after the 2005 acquisition by Fred Benitah. Bowring's later stores were positioned as destinations for decorative and furnishing-related merchandise sold through both power-centre and shopping-mall formats.

  • Home goods

    Housewares

    The later Bowring assortment included housewares and practical home goods alongside decorative products. This category supported the brand's move from a traditional gift-shop model toward broader home-oriented retail.

  • Department-store retail

    Department-store merchandise

    The historic Water Street operation in St. John's developed from dry-goods retail into a department store. Its merchandise scope was broader than the focused gift and home-decor assortment associated with the brand's final retail phase.

Brand decisions

  • 2018

    Creditor protection and liquidationOther

    Background

    Fluid Brands Inc., associated with Bowring and The Bombay Company, reported insolvency and faced substantial creditor obligations.

    Action taken

    The company sought protection from creditors under Canada's Bankruptcy and Insolvency Act, and Bowring stores entered liquidation.

    Aftermath

    All Bowring and Bombay stores were closed by January 2019, ending Bowring's retail operations.

    Reported debt. Approximately C$50 million (November 2018)

  • 2007

    Integration of Bombay's Canadian businessM&A

    Background

    The Bombay Company filed for Chapter 11 protection in the United States, creating an opportunity to acquire its Canadian operations after inventory disposition.

    Action taken

    The Benitahs combined Bombay's Canadian operations with Bowring and Benix & Company.

    Aftermath

    The integration expanded the related specialty home-retail portfolio but did not prevent the group from later entering insolvency proceedings.

  • 2005

    Shift toward home storesStrategy

    Background

    After the Benitah acquisition of the insolvent chain, Bowring operated in a changing specialty-retail market and sought a clearer position beyond its traditional gift-shop format.

    Action taken

    The business increased its emphasis on home stores in power centres and broadened its home-decor and housewares orientation while retaining selected mall stores.

    Aftermath

    The chain reached approximately 34 power-centre locations and continued operating about 31 mall stores before later financial distress.

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