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A queer-owned and operated fragrance house based in Los Angeles, crafting perfumes and home fragrances.

Last updated September 11, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Boy Smells is a queer-owned and operated fragrance house based in Los Angeles. Its stated mission is to craft an ever-evolving collection of perfumes and home fragrances that let people play with scent. The brand describes itself as rooted in genderfulness and states that its fragrance is not gendered but generous. It offers perfumes and home fragrance, including candles and eau de parfums, with products such as Coco Cream, Hinoki Fantôme, Woodphoria, Vanilla Era, and the Exploratory Set.

History

Boy Smells describes itself as a queer-owned and operated fragrance house based in Los Angeles. The brand states that it is rooted in genderfulness and that its mission is to craft an ever-evolving collection of perfumes and home fragrances. It references a transition from the height of Millennialism to a new era in 2025, and describes a reformulation effort called Boy Smells 2.0 in which it continued to work with the same fragrance houses and high-quality ingredients, redistributing concentrations of notes for a more balanced wear, with the exception of Hinoki Fantôme, which was updated to smell exactly like its all-time best-selling candle with the same name.

Products and positioning

Rooted in genderfulness; fragrance isn't gendered, but generous.

  • Coco Cream

    A solar and delicious milky gourmand eau de parfum with top notes of coconut milk and vanilla, mid notes of white flowers and tiare, and base notes of tonka bean and musk.

  • Exploratory Set

    A set of ten 1.5ml sample vials of Boy Smells perfumes, including Woodphoria, Vanilla Era, Coco Cream, Violet Ends, Hinoki Fantôme, Cowboy Kush, Solar Drip, Citrush, Peachy Oudy, and Coco Hinoki.

Recent events

  • Reported

    Boy Smells appoints its first CEO[5]

    Boy Smells named David Duplantis as its first chief executive officer.

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