Boyer

Boyer is an American candy company based in Altoona, Pennsylvania, whose best-known product is Mallo Cup, a cup-shaped confection made with a whipped marshmallow center covered in chocolate. The company emerged during the Great Depression, when brothers Bill and Bob Boyer began making candy as a way to supplement their income. Production initially took place in the family kitchen: Bill prepared the candy, while their mother and sister wrapped it by hand and Bob sold it door to door. Early offerings included homemade fudge and nut-and-raisin clusters. As demand grew, Boyer expanded beyond its kitchen operation and moved into a manufacturing facility in 1936. That same year, the company’s chocolatiers experimented with combining chocolate and whipped marshmallow creme. The result was Mallo Cup, a product that became the company’s signature line and established Boyer’s identity around nostalgic, cup-shaped chocolate confectionery. The format placed Boyer within a broader American tradition of filled chocolate cups, while its marshmallow filling distinguished it from peanut-butter-focused competitors. Boyer remained family-operated until 1969, when it was acquired by American Maize-Products after Bill and Bob Boyer retired. The company continued to expand its physical operations, including construction of a 32,000-square-foot warehouse in 1970. In June 1984, American Maize sold Boyer to Consolidated Brands. Following that transaction, Consolidated founder Anthony Forgione became president and the company’s corporate headquarters moved from New York to Altoona, Pennsylvania, where the factory remains located in the downtown district. Leadership later passed through the Consolidated Brands ownership structure. After Anthony Forgione’s death in 2001, family friend Roy Mollomo became president. In 2008, Anthony Forgione II petitioned a Florida court concerning control of the company and subsequently became president, with Robert Faith serving as chief executive officer. Consolidated Brands remains privately owned by the Forgione family. Boyer’s product portfolio has included Mallo Cup, Smoothies, Peanut Butter Cups, Fluffernutter, and Minty Mallo. The brand has also maintained a distinctive promotional tradition: many wrappers contain illustrated cardboard inserts depicting coins that consumers can collect and redeem through the company’s prize catalog. This collectible feature reinforces Boyer’s emphasis on childhood nostalgia and continuity. The company introduced Jimmie Stix in April 2017, describing it as its first new product in 25 years. The confection combines pretzels and peanut butter in milk chocolate and uses packaging inspired by the company’s vintage Mallo Cup presentation. In September 2018, Boyer announced that it had acquired the Clark Bar following the bankruptcy of Necco. Reproducing the original Clark Bar’s shape and consistency proved difficult, leading to the interim development of Clark Cup, which used misshapen Clark Bar material ground and combined with peanut butter as a cup filling. The Clark Bar returned to the market on February 14, 2020. Boyer occupies a small, heritage-oriented position in the American confectionery market. Its appeal is built on regional identity, long-running products, collectible packaging, and the revival of established Pennsylvania candy brands rather than on mass-market scale. The company’s factory and headquarters remain associated with Altoona, and its products continue to be presented as nostalgic American candy offerings.

Boyer began during the Great Depression as a small family candy operation founded by brothers Bill and Bob Boyer. The brothers initially worked from their own kitchen, with Bill making candy, their mother and sister wrapping it, and Bob selling the products door to door. The first products included fudge and nut-and-raisin clusters. Growing demand led the business to move into a manufacturing facility in 1936. In 1936, Boyer’s chocolatiers developed the company’s defining product, Mallo Cup. The candy consisted of a whipped marshmallow creme center enclosed in a chocolate cup. This innovation gave Boyer a recognizable product identity and established the cup format that remained central to its portfolio. The brand later expanded into other filled candies, including peanut-butter, butterscotch, mint, and marshmallow variations. The Boyer family era ended in 1969, when American Maize-Products acquired the company after the founding brothers retired. A 32,000-square-foot warehouse was added in 1970, reflecting the company’s continuing manufacturing activity. In June 1984, American Maize sold Boyer to Consolidated Brands. Anthony Forgione, founder of Consolidated Brands, became president, and the company’s corporate headquarters moved from New York to Altoona, Pennsylvania. Following Forgione’s death in 2001, Roy Mollomo became president. In 2008, Anthony Forgione II petitioned a Florida court regarding control of the business and then became president, while Robert Faith became chief executive officer. Consolidated Brands is privately held and owned by the Forgione family. Boyer’s factory remains in downtown Altoona. The company has preserved a number of traditional brand features. For many years, its wrappers included illustrated coin inserts that could be collected and redeemed for merchandise through a prize catalog. This practice helped distinguish Boyer from larger confectionery companies and strengthened its association with childhood memories and collectible packaging. Boyer introduced Jimmie Stix in April 2017, its first new product in 25 years according to the company’s announcement. The product combined pretzels and peanut butter covered in milk chocolate, while its wrapper drew on the visual language of the vintage Mallo Cup package. In September 2018, Boyer acquired the Clark Bar following Necco’s bankruptcy. Difficulties reproducing the original Clark Bar led to the creation of Clark Cup, which used imperfect bars ground and blended with peanut butter as a cup filling. The Clark Bar eventually returned to the market on February 14, 2020. Boyer remains an active, privately owned American candy manufacturer. Its business is centered on legacy products, regional manufacturing, nostalgic presentation, and the stewardship of established confectionery names. Compared with multinational competitors such as Mars and Hershey, the company operates at a much smaller scale, but its products retain a distinct heritage position in American candy.

• 2020

  Clark Bar relaunch

  [1]Boyer Candy Companyen.wikipedia.org

  The Clark Bar returned to the market on February 14 after production and formulation difficulties.

• 2018

  Clark Bar acquisition

  [1]Boyer Candy Companyen.wikipedia.org

  Boyer announced the purchase of the Clark Bar after Necco’s bankruptcy.

• 2017

  Jimmie Stix launches

  [1]Boyer Candy Companyen.wikipedia.org

  Boyer introduced Jimmie Stix, its first new product in 25 years according to the company’s announcement.

• 2008

  Forgione family leadership returns

  [1]Boyer Candy Companyen.wikipedia.org

  Anthony Forgione II became president after a court-related challenge concerning company control, with Robert Faith appointed chief executive officer.

• 2001

  Leadership changes after Anthony Forgione’s death

  [1]Boyer Candy Companyen.wikipedia.org

  Roy Mollomo became president following the death of Consolidated Brands founder Anthony Forgione.

• 1984

  Consolidated Brands acquires Boyer

  [1]Boyer Candy Companyen.wikipedia.org

  Consolidated Brands bought Boyer from American Maize-Products and moved the corporate headquarters from New York to Altoona.

• 1970

  Warehouse expansion

  [1]Boyer Candy Companyen.wikipedia.org

  Boyer constructed a 32,000-square-foot warehouse.

• 1969

  American Maize-Products acquires Boyer

  [1]Boyer Candy Companyen.wikipedia.org

  American Maize-Products purchased Boyer after founders Bill and Bob Boyer retired.

• 1936

  Boyer moves into manufacturing and creates Mallo Cup

  [1]Boyer Candy Companyen.wikipedia.org

  After beginning in the family kitchen, Boyer expanded into a manufacturing facility and developed Mallo Cup, its chocolate-covered whipped-marshmallow confection.

A regional American confectionery brand focused on nostalgic, heritage candy products, especially chocolate cups with marshmallow or peanut-butter centers.

• Chocolate cup · 1936

  Mallo Cup

  Boyer’s signature candy is a cup-shaped chocolate confection with a whipped marshmallow creme center. Developed in 1936, Mallo Cup became the central product associated with the company and represents its strongest connection to nostalgic American candy.

• Butterscotch candy cup

  Smoothies

  Smoothies are cup-shaped candies built around a peanut-butter center and a butterscotch confection coating. They extend Boyer’s filled-cup format beyond its marshmallow-based flagship.

• Chocolate cup

  Peanut Butter Cups

  Boyer’s Peanut Butter Cups combine a peanut-butter center with a chocolate coating. The product places the company within the established American peanut-butter cup category while remaining part of Boyer’s broader filled-candy portfolio.

• Chocolate cup

  Fluffernutter

  Fluffernutter is a cup candy combining marshmallow and peanut butter under a chocolate coating. It brings together two of Boyer’s recurring flavor themes: whipped marshmallow and peanut butter.

• Mint confectionery

  Minty Mallo

  Minty Mallo is a mint-oriented variation within Boyer’s cup and marshmallow confectionery range. Available product status and launch timing are not specified in the cited material.

• Chocolate-covered snack confection · 2017

  Jimmie Stix

  Jimmie Stix combines pretzels and peanut butter covered in milk chocolate. Introduced in 2017, it was positioned as a contemporary addition to Boyer’s nostalgic portfolio and used packaging inspired by the company’s vintage Mallo Cup presentation.

• Chocolate-coated candy bar · 1917

  Clark Bar

  The Clark Bar is a Pennsylvania candy brand acquired by Boyer after Necco’s bankruptcy. Production challenges initially affected the bar’s shape and consistency, but Boyer relaunched it in 2020.

• Chocolate cup

  Clark Cup

  Clark Cup was developed during the effort to reproduce the Clark Bar. Bars that did not meet the intended shape were ground and combined with peanut butter for use as a cup filling, creating an alternative format while production issues were addressed.

• 2018

  Acquisition of the Clark BarM&A

  Background

  Necco’s bankruptcy threatened the continuity of the Clark Bar, a long-established Pennsylvania candy brand.

  Action taken

  Boyer announced that it had purchased the Clark Bar and undertook efforts to restore it to production.

  Aftermath

  Difficulties reproducing the original bar’s shape and consistency led to the interim Clark Cup format. The Clark Bar was relaunched on February 14, 2020.

  Source

• 2017

  Launch of Jimmie StixProduct launch

  Background

  Boyer had maintained a largely heritage-focused product range and described Jimmie Stix as its first new product in 25 years.

  Action taken

  The company introduced a milk-chocolate confection combining pretzels and peanut butter, with packaging drawing on the visual style of its vintage Mallo Cup wrapper.

  Aftermath

  The launch represented an effort to add a more contemporary product while retaining the brand’s nostalgic identity.

  Source

1. 1Boyer Candy Companyen.wikipedia.org