Boyner

Boyner Group is a Turkish retail and apparel business associated with the Boyner family's textile, clothing-manufacturing, and department-store activities. Its origins lie in Altınyıldız, a textile company co-founded by Ali Osman Boyner in 1952 with the ambition of bringing Turkish fabric to international markets. The company began exporting in 1956 and later moved beyond textiles into ready-to-wear clothing, responding to demand in Turkey for better-quality mass and premium apparel. The group’s development produced two closely related but distinct retail groupings. Boyner Group became particularly identified with Boyner Büyük Mağazacılık, the operator of the Boyner department-store chain, while the related Beymen business developed as a separate upscale fashion and luxury-retail group. The first Beymen store opened in Istanbul’s Şişli district in 1971 after Ali Osman Boyner worked with fashion designer Kerim Kerimol and Italian fashion entrepreneur Silvano Corsini to develop a premium retail concept. Beymen later competed with Vakko in Turkey’s high-end department-store market. The Boyner and Beymen activities share historical roots but should not be treated as the same operating brand or company. Boyner Group’s principal retail presence is Boyner Büyük Mağazacılık A.Ş., which operates several store formats, including Boyner department stores, Boyner Active and Boyner Dynamic boutiques, Boyner Outlet stores, a Fabrika boutique, YKM boutiques, and Costa Coffee cafés in Turkey. Boyner’s assortment spans clothing, footwear, accessories, cosmetics, home-related merchandise, and other department-store categories, with formats adapted to full-line, outlet, athletic, and smaller specialty retail environments. The group’s acquisition and integration of YKM expanded its geographic reach and added another established Turkish department-store name to its portfolio. Another major business is BR Mağazacılık, established in 2011 as a joint venture with Ran Konfesiyon. BR manufactures and retails Altınyıldız Classics and Beymen Business. Although Beymen Business uses the Beymen name, it belongs to the Boyner Group retail and apparel structure rather than to the separate Beymen Group. BR has operated a broad Turkish store network and has also served international markets through stores and sales points outside Turkey. Boyner Group also operates the Brooks Brothers business in several regional markets through BB Perakende, which holds the Turkish and regional license for the American apparel brand. By May 2024, the licensee was reported to operate Brooks Brothers stores and additional points of sale in Turkey, Northern Cyprus, and selected North African markets. This licensing activity complements the group’s own Turkish retail and apparel brands with an internationally recognized menswear and lifestyle label. The group’s structure changed during the late 2010s. In 2019, several remaining retail businesses were placed within the Beymen Group led by Cem Boyner, including Beymen, Beymen Classics, NetWork, and Divarese. Boyner Group subsequently remained principally associated with Boyner Büyük Mağazacılık, BR Mağazacılık, and the Brooks Brothers license operation. As of 2024, Boyner Büyük Mağazacılık continued to operate a large Turkish store network and had joined the International Association of Department Stores. The group’s positioning combines Turkish textile heritage, multi-format department-store retail, private and licensed apparel brands, and broad regional distribution.

Boyner Group developed from the Boyner family’s Turkish textile and apparel enterprises. Ali Osman Boyner co-founded Altınyıldız in 1952, initially focusing on textile production and the international potential of Turkish fabric. The company began exporting in 1956, establishing an outward-looking commercial foundation before the group expanded into finished garments and retail. By the end of the 1960s, Boyner was manufacturing ready-to-wear clothing, addressing a perceived shortage of quality apparel in the Turkish market. The family’s move toward premium fashion retail led to the creation of Beymen. Ali Osman Boyner collaborated with fashion designer Kerim Kerimol and Italian fashion-house owner Silvano Corsini to develop a more upscale department-store concept. Beymen’s first store opened in Şişli, Istanbul, in 1971 and carried private-label products. The business subsequently expanded and competed with Vakko in Turkey’s premium department-store segment. Although Beymen became one of the most visible outcomes of the Boyner family’s retail activities, it later operated as a distinct group from the Boyner department-store business. The Boyner retail structure became centered on Boyner Büyük Mağazacılık, the operator of the Boyner department-store chain. Its formats evolved beyond conventional full-line stores to include outlet, activewear, dynamic, and smaller boutique concepts. The business also incorporated YKM boutiques and, in Turkey, Costa Coffee cafés. In 2013, Boyner was reported to operate 78 Boyner stores and 61 YKM stores across 37 Turkish provinces, with approximately 5,200 employees. The figures illustrate the scale reached by the group’s domestic department-store network, although the estate later changed. Boyner Group broadened its apparel manufacturing and retail capabilities through BR Mağazacılık, established in 2011 as a joint venture with Ran Konfesiyon. BR became responsible for the Altınyıldız Classics and Beymen Business brands. Beymen Business is distinct from the Beymen Group’s other businesses despite sharing the Beymen name. BR’s activities included manufacturing, Turkish retail, and international distribution. The company was described as having approximately 200 stores and more than 400 sales points in 60 Turkish provinces, together with stores in other countries. The group also entered licensed international brand retailing through BB Perakende Mağazacılık Sanayi Tic. A.Ş., the Brooks Brothers licensee for Turkey and selected nearby and North African markets. By May 2024, the license operation was reported to include 24 Brooks Brothers stores and roughly 60 total points of sale across Turkey, Northern Cyprus, Algeria, Egypt, Libya, Morocco, and Tunisia. Leadership at Boyner Büyük Mağazacılık changed during the 2010s. Deran Taşkıran became general manager in May 2014, replacing Aslı Karadeniz. Eren Çamurdan became CEO in February 2019. That same year, the group’s structure was revised: several retail businesses, including Beymen, Beymen Classics, NetWork, and Divarese, were placed within the Beymen Group led by Cem Boyner. This separation clarified the distinction between Boyner Group’s department-store, apparel, and licensing operations and the separate Beymen fashion-retail organization. As of 2024, Boyner Büyük Mağazacılık was reported to operate Boyner department stores, active and dynamic boutiques, outlet stores, a Fabrika boutique, YKM boutiques, and Costa Coffee cafés. Boyner Büyük Mağazacılık also became a member of the International Association of Department Stores in 2023. Boyner Group’s modern identity therefore rests on Turkish textile heritage, national department-store retailing, apparel brands produced and sold through BR Mağazacılık, and the regional operation of the Brooks Brothers license.

• 2023

  Membership in the International Association of Department Stores

  [1]Boyneren.wikipedia.org

  Boyner Büyük Mağazacılık joins the International Association of Department Stores.

• 2019

  Retail-group restructuring

  [1]Boyneren.wikipedia.org

  Several retail businesses, including Beymen, Beymen Classics, NetWork, and Divarese, are placed within the Beymen Group structure.

• 2019

  Eren Çamurdan becomes CEO

  [1]Boyneren.wikipedia.org

  Eren Çamurdan becomes CEO of Boyner Büyük Mağazacılık.

• 2014

  Deran Taşkıran becomes general manager of Boyner

  [1]Boyneren.wikipedia.org

  Deran Taşkıran succeeds Aslı Karadeniz as general manager of Boyner Büyük Mağazacılık.

• 2011

  BR Mağazacılık is established

  [1]Boyneren.wikipedia.org

  Boyner Group establishes BR Mağazacılık as a joint venture with Ran Konfesiyon to develop Altınyıldız Classics and Beymen Business.

• 1971

  First Beymen store opens

  [1]Boyneren.wikipedia.org

  The first Beymen store opens in Istanbul’s Şişli district with private-label products and an upscale department-store concept.

• 1956

  Altınyıldız begins exporting

  [1]Boyneren.wikipedia.org

  The company begins exporting Turkish textiles, supporting the group’s long-term international orientation.

• 1952

  Altınyıldız is founded

  [1]Boyneren.wikipedia.org

  Ali Osman Boyner co-founds Altınyıldız, establishing the textile manufacturing base from which the Boyner family’s later retail businesses develop.

A Turkish multi-format fashion and department-store group combining domestic textile and apparel brands with licensed international retail concepts.

• Department-store retail

  Boyner department stores

  Boyner department stores are the group’s principal full-line retail format in Turkey. They offer a broad mix of apparel, footwear, accessories, beauty, home, and lifestyle merchandise from domestic and international brands. The chain operates alongside smaller and specialized formats, allowing the group to serve shopping malls, high-street locations, and different regional markets.

• Activewear retail

  Boyner Active

  Boyner Active is a smaller-format retail concept focused on sportswear, activewear, and related lifestyle products. It complements the broader Boyner department-store network by presenting a more specialized assortment for customers seeking athletic and casual products.

• Specialty fashion retail

  Boyner Dynamic

  Boyner Dynamic is a compact retail format within Boyner Büyük Mağazacılık. The format is part of the group’s effort to operate multiple store concepts rather than relying exclusively on large department stores.

• Outlet retail

  Boyner Outlet

  Boyner Outlet stores provide a value-oriented channel for apparel, footwear, accessories, and other department-store merchandise. The format broadens Boyner’s reach to shoppers seeking discounted or outlet-distributed products.

• Department-store retail

  YKM

  YKM, short for Yeni Karamürsel, is a Turkish retail name operated through Boyner Büyük Mağazacılık boutiques. Its inclusion in the group’s store portfolio added an established local department-store identity and expanded the company’s physical retail footprint.

• Apparel brand

  Altınyıldız Classics

  Altınyıldız Classics is an apparel brand manufactured and retailed through BR Mağazacılık. It draws on the Boyner family’s textile heritage and is associated primarily with contemporary, accessible clothing and menswear distribution in Turkey and selected international markets.

• Businesswear brand

  Beymen Business

  Beymen Business is a businesswear and apparel brand manufactured and retailed by BR Mağazacılık. Despite its name, it is not part of the separate Beymen Group’s core brand and store portfolio.

• Licensed apparel retail

  Brooks Brothers

  BB Perakende operates Brooks Brothers stores and sales points under license in Turkey and selected regional markets. The offering centers on the American brand’s apparel and lifestyle positioning, adding an international label to Boyner Group’s domestic retail and manufacturing portfolio.

• 2023

  International department-store association membershipOther

  Background

  Boyner Büyük Mağazacılık operated a large multi-format department-store network in Turkey.

  Action taken

  The company joined the International Association of Department Stores.

  Aftermath

  The membership connected Boyner Büyük Mağazacılık with an international industry association; no further operational consequence is specified in the available reference material.

  Source

• 2019

  Separation of selected retail businesses into Beymen GroupStrategy

  Background

  The Boyner family’s retail portfolio contained department-store, luxury-fashion, apparel, and specialty brands with different operating identities.

  Action taken

  The remaining retail businesses including Beymen, Beymen Classics, NetWork, and Divarese were placed within the Beymen Group led by Cem Boyner.

  Aftermath

  Boyner Group remained primarily associated with Boyner Büyük Mağazacılık, BR Mağazacılık, and the Brooks Brothers licensing operation, while Beymen Group became the home for the named fashion businesses.

  Source

• 2011

  Establishment of BR MağazacılıkStrategy

  Background

  Boyner Group sought to expand its apparel manufacturing and brand-retailing activities beyond department stores.

  Action taken

  The group established BR Mağazacılık as a joint venture with Ran Konfesiyon to manufacture and retail Altınyıldız Classics and Beymen Business.

  Aftermath

  BR became a significant Turkish and regional apparel operation with stores and sales points in Turkey and other countries.

  Source

1. 1Boyneren.wikipedia.org
2. 2Boyner Group official websiteboynergrup.com