Brand Power

Brand Power is a commercial brand and media property that positions itself as "the world's most trusted third-party source of shopper intel." Rather than acting as a manufacturer's label, Brand Power functions as an independent information layer between grocery brands and consumers: it produces short, fact-focused product segments and reviews that explain a product's features, benefits and value without the persuasive framing typical of advertising. Its stated mission is to help shoppers "buy better" by providing "all the facts without any of the spin" before they reach the supermarket shelf. The brand operates across several media mastheads. According to its official site, The Brand Power Company is the organisation behind Brand Power and has worked with brands and educated shoppers for more than thirty years through "the world's leading Third-Party mastheads, including Brand Power, Medifacts, Experts Review, Great Chefs and more." These properties share a common editorial approach: rational, comparison-friendly information about grocery and household products, delivered through television-style segments, digital content and review platforms. Brand Power is also closely tied to Home Tester Club, described on its site as "the world's largest online community of grocery shoppers sharing product information, ratings and reviews." Home Tester Club supplies customer ratings and review counts that Brand Power surfaces alongside featured products, reinforcing the brand's third-party, evidence-oriented positioning. The site presents featured products with star ratings and comment totals drawn from Home Tester Club members. Geographically, Brand Power presents itself as a global operation. Its website is organised by market (for example, a US English edition at brandpower.com/us/en), and it refers to a roster of "global presenters" who appear on television "in your part of the world." Named hosts such as Stacey Englehart are part of the brand's on-screen identity, giving the factual segments a consistent, recognisable human face across markets. Brand Power's business model is built on partnerships with product brands: manufacturers and retailers engage The Brand Power Company to communicate product facts to shoppers through trusted third-party channels. This distinguishes Brand Power from conventional advertising agencies and from retailer private labels — it is a media and information brand whose value rests on perceived independence and factual accuracy. Wikidata classifies Brand Power simply as an "American brand," consistent with its US-origin identity and its US-facing web presence, while its operations and presenter network extend internationally.

Brand Power's public history is presented primarily through its own corporate narrative rather than through detailed independent records. According to its official website, The Brand Power Company — the organisation behind the Brand Power brand — has been working with brands and educating shoppers "for more than thirty years" through a portfolio of third-party media mastheads. This places the brand's origins in the late 1980s or early 1990s, though the site does not give a precise founding year. The brand's core proposition emerged from a simple observation: thousands of new products reach supermarket shelves every year, which improves choice but complicates decision-making. Brand Power was created to address that gap by supplying rational, fact-based information about grocery products so shoppers can make more informed purchases. Its editorial stance is explicitly contrasted with conventional advertising: while television commercials "might try and entertain or persuade," Brand Power focuses on "the cold hard facts and value" of a product's features and benefits. Over time, The Brand Power Company expanded from a single masthead into a family of third-party information properties. Its site names Brand Power, Medifacts, Experts Review and Great Chefs among "the world's leading Third-Party mastheads" it operates. This multi-brand structure allows the company to serve different product categories and editorial formats while maintaining a consistent third-party positioning. A significant development in the brand's evolution was the creation and integration of Home Tester Club, described as "the world's largest online community of grocery shoppers sharing product information, ratings and reviews." Home Tester Club gave Brand Power a direct consumer-review engine, allowing real shoppers to rate and comment on products. Brand Power now surfaces these ratings and review counts alongside featured products on its website, blending its traditional factual segments with community-generated evidence. Brand Power also developed a recognisable on-screen identity through its presenters. The site refers to "global presenters" who appear on television in different parts of the world, and names hosts such as Stacey Englehart. This presenter model helped the brand scale its format across markets while retaining a consistent, trustworthy face. Today Brand Power operates a market-specific web presence, including a US English edition, and continues to describe itself as a global operation serving shoppers and brand partners. Wikidata records it simply as an "American brand," reflecting its US-linked identity. The company remains privately held under The Brand Power Company umbrella, with no public listing indicated in the available evidence.

• The Brand Power Company begins working with brands and educating shoppers through third-party media mastheads, according to its official site (more than thirty years of operation).

• Brand Power establishes its editorial model of factual, non-promotional product information contrasted with persuasive television advertising.

• The company expands into a portfolio of third-party mastheads including Brand Power, Medifacts, Experts Review and Great Chefs.

• Home Tester Club is established as an online community of grocery shoppers sharing product information, ratings and reviews, and is integrated with Brand Power.

• Brand Power operates market-specific websites, including a US English edition at brandpower.com/us/en.

The world's most trusted third-party source of shopper intel, providing factual, non-promotional product information to help shoppers buy better.

• Brand Power

  Flagship third-party media masthead providing factual grocery product information and reviews.

• Medifacts

  A third-party masthead operated by The Brand Power Company.

• Experts Review

  A third-party masthead operated by The Brand Power Company.

• Great Chefs

  A third-party masthead operated by The Brand Power Company.

• Home Tester Club

  Online community of grocery shoppers sharing product information, ratings and reviews; supplies ratings shown on Brand Power.

1. 1Helping you buy better | BrandPowerbrandpower.com
2. 2Brand Power - Wikidatawikidata.org