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Brandwatch is a social media management and consumer intelligence suite that uses AI and analytics to help brands understand consumers and markets.

Last updated September 15, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Brandwatch presents itself as an all-in-one social media suite offering consumer intelligence, social media management, and influencer marketing, powered by AI and analytics. Its leadership includes CEO Guy Abramo. The company also offers developer APIs for social data and analytics, and recruits across multiple international locations.

History

Brandwatch describes itself as offering an all-in-one suite for social media channels, trusted by thousands of the world's biggest brands. Its leadership page lists Guy Abramo as Chief Executive Officer. The company provides developer APIs for social data and analytics, and its careers page shows hiring across multiple international locations.

Products and positioning

The most intelligent social suite leveraging pioneering AI and deep analytics.

  • Consumer Intelligence

    Understand your consumers, your brand, and your market.

  • Social Media Management

    Engage with consumers across social platforms and grow your brand.

  • Influencer Marketing

    Discover influencers and manage campaigns with an end-to-end solution.

  • Developer APIs

    APIs for social data and analytics, including Analysis API, Data Upload API, Consumer Research API, Measure API, Publish API, and Engage API.

Recent events

  • Reported

    Cision acquires Brandwatch[5]

    Brandwatch was acquired by Cision for $450 million in a combined cash-and-shares deal. The deal was expected to close in the second quarter of 2021.

  • Reported

    Brandwatch and Kinetiq announce analytics partnership[6]

    Brandwatch and Kinetiq announced a partnership to provide cross-channel marketing intelligence, integrating Kinetiq TV data into Brandwatch Consumer Research.

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