Brandwatch
Brandwatch is a social media management and consumer intelligence suite that uses AI and analytics to help brands understand consumers and markets.
Last updated September 15, 2026
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- Nov 4, 2026
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- Nov 4, 2026
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Overview
Brandwatch presents itself as an all-in-one social media suite offering consumer intelligence, social media management, and influencer marketing, powered by AI and analytics. Its leadership includes CEO Guy Abramo. The company also offers developer APIs for social data and analytics, and recruits across multiple international locations.
History
Brandwatch describes itself as offering an all-in-one suite for social media channels, trusted by thousands of the world's biggest brands. Its leadership page lists Guy Abramo as Chief Executive Officer. The company provides developer APIs for social data and analytics, and its careers page shows hiring across multiple international locations.
Products and positioning
The most intelligent social suite leveraging pioneering AI and deep analytics.
Consumer Intelligence
Understand your consumers, your brand, and your market.
Social Media Management
Engage with consumers across social platforms and grow your brand.
Influencer Marketing
Discover influencers and manage campaigns with an end-to-end solution.
Developer APIs
APIs for social data and analytics, including Analysis API, Data Upload API, Consumer Research API, Measure API, Publish API, and Engage API.
Recent events
Reported
Cision acquires Brandwatch[5]
Brandwatch was acquired by Cision for $450 million in a combined cash-and-shares deal. The deal was expected to close in the second quarter of 2021.
Reported
Brandwatch and Kinetiq announce analytics partnership[6]
Brandwatch and Kinetiq announced a partnership to provide cross-channel marketing intelligence, integrating Kinetiq TV data into Brandwatch Consumer Research.
Sources8 sources
- 1Social Media Management & Consumer Intelligence | Brandwatchbrandwatch.com
- 2About Us, Leadership, & Culture | Brandwatchbrandwatch.com
- 3Developer APIs for Social Data & Analytics | Brandwatchbrandwatch.com
- 4Open Roles | Careers at Brandwatchbrandwatch.com
- 5Cision 收购 Brandwatchtechcrunch.com
- 6Brandwatch 与 Kinetiq 宣布分析服务合作prnewswire.com
- 7Cision Acquires Brandwatchodwyerpr.com
- 8Cision与Brandwatch达成收购协议prnasia.com
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