Brevo

Brevo is a French cloud software company focused on marketing communication and customer relationship management. The business was founded in Paris in 2012 by Armand Thiberge under the name Sendinblue. It initially concentrated on email marketing and transactional email services for small and medium-sized businesses, offering companies a way to create campaigns, deliver automated messages, manage contact lists, and measure engagement without building their own messaging infrastructure. The company expanded from email into a broader customer-engagement platform. Its product range now covers campaign email, transactional messaging, SMS, WhatsApp marketing, marketing automation, customer relationship management, live chat, landing pages, advertising and retargeting tools, web and mobile push notifications, cloud-based business phone communication, and customer-data management. The platform is intended to connect marketing and sales activity around a shared view of contacts, interactions, deals, tasks, and automated follow-ups. Brevo primarily serves small and medium-sized businesses, while also targeting mid-market organizations. Its software includes contact-list management, audience segmentation, reporting, A/B testing, email heatmaps, workflow automation, and integrations with widely used commerce, content-management, sales, communication, and social platforms. Integrations and APIs are designed to let customers connect Brevo with services such as WordPress, Shopify, Salesforce, WooCommerce, WhatsApp, Instagram, Facebook Messenger, Google Meet, and Zoom. The business broadened its capabilities through acquisitions and product development. It acquired Yodel.io in 2022, adding cloud-based phone communication capabilities, and in 2023 acquired WonderPush, a provider of mobile-app and web push notification technology, as well as Octolis, a customer-data platform provider. Brevo also introduced an artificial-intelligence writing assistant in 2023 and developed a customer data platform and commerce-oriented tools. A built-in loyalty-program product was introduced in 2024 for businesses seeking to manage customer rewards and retention programs. In 2023, Sendinblue adopted the Brevo name as part of a wider repositioning from an email provider toward a broader relationship-marketing and customer-engagement platform. The company reports a global customer base of more than 500,000 and maintains offices in Paris, Delhi, Seattle, Berlin, Sofia, Toronto, New York, and Vienna. Paris serves as the headquarters and hosts customer-service, marketing, product, and technical functions. Brevo has also received recognition in France's Next40 technology-company index and achieved B Corp certification in 2025, according to the supplied reference material. Its stated strategic direction emphasizes international growth, artificial intelligence, unified customer data, and an integrated suite for marketing, sales, commerce, and customer support.

Brevo was established in Paris in 2012 by Armand Thiberge as Sendinblue. The company began by serving small and medium-sized businesses with email marketing and transactional email services. Its early proposition addressed a practical need among businesses that wanted to send newsletters, promotional campaigns, account messages, and other automated communications without operating their own email-delivery systems. The company opened offices in Paris and Noida, India, during its founding year. Sendinblue subsequently developed from an email specialist into a broader marketing-technology provider. It added tools for contact management, campaign reporting, audience segmentation, A/B testing, automation, landing pages, SMS, live chat, Facebook advertising, retargeting, and transactional messaging. The expansion allowed customers to coordinate several communication channels from one cloud platform rather than purchasing separate systems for each function. The company remained particularly associated with accessible tools for smaller businesses while extending its offer toward mid-market customers. The company attracted external recognition during its growth phase. Forbes selected Sendinblue as one of 20 startups to watch in 2016. In October 2020, the company announced a $160 million Series B financing round led by Bridgepoint, Bpifrance, and BlackRock, according to the supplied reference material. The funding was intended to support international expansion and the development of additional capabilities, including customer relationship management and automation. Because the supplied material does not provide a primary financing announcement URL, the figure is recorded in the historical narrative but not as a structured financial decision. Brevo continued to enlarge its communications and customer-data scope through acquisitions. It acquired Yodel.io in 2022, bringing cloud-based phone communication into the platform. In 2023, it acquired WonderPush, which provides web and mobile push-notification technology, and Octolis, a customer-data platform provider. These transactions supported a move toward a more unified customer-engagement system spanning marketing messages, sales activity, notifications, and customer information. A major identity change took place in 2023, when Sendinblue rebranded as Brevo. The new name reflected the company's attempt to position itself as more than an email-marketing vendor. Under the Brevo identity, the product portfolio included email and transactional messaging, SMS and WhatsApp campaigns, marketing automation, CRM, live chat, push notifications, customer-data management, landing pages, advertising tools, and integrations with commerce and business software. The company also introduced an AI-assisted writing tool to help users create subject lines and marketing copy for different objectives and tones. Brevo later expanded its platform with a commerce-oriented suite and a built-in loyalty-program tool, reported as launched in 2024. These additions extended the business from campaign execution toward retention, rewards, and commerce-related customer management. The company also operated a customer data platform intended to unify information and support more advanced segmentation. The company maintains a global operating footprint, with offices reported in Paris, Delhi, Seattle, Berlin, Sofia, Toronto, New York, and Vienna. Paris functions as headquarters and houses customer-service, marketing, product, and technical teams. The supplied reference material states that more than 500,000 customers use Brevo products worldwide. It also reports that the company surpassed $100 million in annual recurring revenue in 2023 while remaining profitable, although no primary source URL was supplied for that financial claim. In 2025, Brevo was reported as achieving B Corp certification and as becoming a unicorn after a €500 million equity financing round. Those later financial details require verification against primary or authoritative financial sources. Brevo's current strategic themes include international expansion, especially in the United States, artificial intelligence, unified customer data, and a broader software suite for marketing, sales, commerce, and customer relationships.

• 2025

  B Corp certification reported

  [1]Brevoen.wikipedia.org

  The company achieved B Corp certification, with the supplied reference material reporting a B Impact Score of 130.5.

• 2024

  Loyalty-program tool added

  [1]Brevoen.wikipedia.org

  Brevo introduced a built-in loyalty-program tool for creating and managing customer rewards systems.

• 2023

  Sendinblue becomes Brevo

  [1]Brevoen.wikipedia.org

  The company adopted the Brevo name as it broadened its positioning from email marketing toward relationship marketing and customer engagement.

• 2023

  WonderPush and Octolis are acquired

  [1]Brevoen.wikipedia.org

  The acquisitions added web and mobile push notifications and customer-data platform capabilities.

• 2023

  AI writing assistant introduced

  [1]Brevoen.wikipedia.org

  Brevo launched an AI-powered writing assistant intended to help users produce subject lines and marketing content suited to different tones and goals.

• 2022

  Yodel.io acquisition adds cloud telephony

  [1]Brevoen.wikipedia.org

  Brevo acquired Yodel.io, expanding its platform with cloud-based business phone communication.

• 2020

  Series B financing supports expansion

  [1]Brevoen.wikipedia.org

  The company raised a reported $160 million Series B round led by Bridgepoint, Bpifrance, and BlackRock, with proceeds intended for international growth and additional CRM and automation capabilities.

• 2016

  Named a startup to watch by Forbes

  [1]Brevoen.wikipedia.org

  Sendinblue was selected as one of 20 startups to watch by Forbes.

• 2012

  Sendinblue is founded in Paris

  [1]Brevoen.wikipedia.org

  Armand Thiberge founded the company in Paris under the Sendinblue name. Its initial focus was email marketing and transactional email for small and medium-sized businesses.

• 2012

  Early offices open in Paris and Noida

  [1]Brevoen.wikipedia.org

  The company opened its first offices in Paris, France, and Noida, India.

An integrated, cloud-based customer-engagement platform for small and medium-sized businesses and mid-market organizations, combining marketing communication, sales CRM, automation, messaging, commerce, and customer-data capabilities.

• Marketing communication · 2012

  Email Marketing

  Brevo's email-marketing tools allow businesses to create, schedule, personalize, and measure newsletters and promotional campaigns. The wider feature set includes contact-list management, audience segmentation, reporting, A/B testing, and email heatmaps, supporting both campaign execution and engagement analysis.

• Transactional messaging · 2012

  Transactional Email

  Transactional email services support automated messages triggered by customer or system events, such as account activity and business workflows. The service was part of the company's original focus and remains a core complement to promotional email campaigns.

• Marketing automation

  Marketing Automation

  Marketing automation enables organizations to build rule-based customer journeys and follow-up sequences. It can connect contact data, audience segments, messaging events, and campaign actions so that communications are delivered according to customer behavior or business conditions.

• Customer relationship management

  CRM

  Brevo's CRM tools provide a shared workspace for storing contact information, managing deals and tasks, segmenting audiences, and automating follow-ups. The CRM extends the platform beyond campaign delivery into sales activity and ongoing customer relationship management.

• Mobile and conversational messaging

  SMS and WhatsApp Marketing

  These tools let businesses send promotional or relationship communications through SMS and WhatsApp. They provide additional channels alongside email and can be used within broader customer-engagement and automation programs.

• Customer data management · 2023

  Customer Data Platform

  The customer data platform is designed to bring customer information together and support unified profiles, data management, and more advanced audience segmentation. Its development was reinforced by the acquisition of Octolis in 2023.

• Web and mobile messaging · 2023

  Push Notifications

  Brevo provides web and mobile push-notification capabilities for reaching users outside traditional email and SMS channels. The offering was expanded through the acquisition of WonderPush in 2023.

• Commerce and retention software · 2024

  Commerce Suite and Loyalty Program

  The commerce-oriented tools support retail and e-commerce use cases. The loyalty-program capability, reported as introduced in 2024, enables brands to design and manage customer rewards systems aimed at retention and repeat engagement.

• 2026

  Cyberattack on Brevo exposed Trezor customer data and enabled phishing emails

  A cyberattack on Brevo, the marketing technology company used by Trezor to send newsletters, allowed hackers to send approximately 347,000 phishing emails to Trezor customers. The emails contained a malicious link purporting to come from the wallet maker. The incident exposed the data of Trezor's customers to hackers.

  Source

Read more

• 2023

  Rebrand from Sendinblue to BrevoStrategy

  Background

  The company had expanded from email marketing into CRM, automation, messaging, customer data, and broader relationship-marketing services.

  Action taken

  It changed its corporate and platform brand from Sendinblue to Brevo.

  Aftermath

  The rebrand positioned the business as an integrated customer-engagement platform rather than a primarily email-focused provider.

  Source

• 2023

  Acquisitions of WonderPush and OctolisM&A

  Background

  Brevo was expanding into omnichannel engagement and unified customer data.

  Action taken

  The company acquired WonderPush and Octolis.

  Aftermath

  The transactions added push notifications and customer-data platform capabilities to the broader Brevo suite.

  Source

• 2022

  Acquisition of Yodel.ioM&A

  Background

  Brevo was broadening its customer-relationship platform beyond digital marketing messages.

  Action taken

  It acquired Yodel.io, adding cloud-based phone communication capabilities.

  Aftermath

  The acquisition expanded Brevo's communication stack to include cloud telephony.

  Source

• Unconfirmed

  Reported2026.09.11

  Cyberattack on Brevo exposed Trezor customer data and enabled phishing emails[2]Cyberattack on Brevo exposed Trezor customer data and enabled phishing emailstechcrunch.com

  A cyberattack on Brevo, the marketing tech company Trezor uses to send newsletters, allowed hackers to send around 347,000 phishing emails to Trezor customers with a malicious link purporting to come from the wallet maker, exposing the data of Trezor's customers to hackers.

Read more

1. 1Brevoen.wikipedia.org
2. 2Cyberattack on Brevo exposed Trezor customer data and enabled phishing emailstechcrunch.com