Bricofer
Italian hardware store chain and do-it-yourself retail network founded in Rome in 1979.
Last updated September 15, 2026
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Overview
Bricofer is an Italian hardware store chain. According to its corporate history, the group began in 1979 when Aldo Pulcinelli opened a small hardware shop in Rome. In 1987 the company created a purchasing group of retailers, and in 1989 Aldo's son Massimo Pulcinelli directed the company toward building its own distribution network of directly managed and franchised stores. From 1999 the company states it has established itself as the largest 100% Italian do-it-yourself network. Its website presents categories including furniture, garden and terrace, paints, plumbing, tools, lighting, electrical, building and carpentry, flooring, food, appliances, home and pets.
History
The history of the group begins in 1979, when Aldo Pulcinelli decided to open a small hardware shop in Rome. In 1987, to meet growing sector demand, the company created a purchasing group made up of retailers, which through its atypical wholesaler structure was able to obtain advantageous conditions from suppliers. The decisive turning point came in 1989, when one of Aldo's sons, Massimo Pulcinelli, identified the potential of the market and the direction for future strategies: to create and develop its own distribution network made up of directly managed points of sale and franchised points of sale. This new entity quickly established itself on the market through its affiliation structure. From 1999, the company states it has established itself as the largest 100% Italian do-it-yourself network.
Products and positioning
Largest 100% Italian do-it-yourself network (per company history).
Product categories. Furniture · Garden and terrace products · Paints and impregnating agents · Plumbing and sanitary ware · Tools and hardware · Lighting · Electrical supplies · Building and carpentry materials · Flooring and coverings · Food products · Home appliances · Home and pet products
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