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BrightTALK is a B2B content, webinar and virtual events platform for discovering expertise and building demand.

Last updated September 15, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

BrightTALK is a B2B platform where users can access expertise from thousands of leading companies and millions of registered users, and browse content by topics. For businesses, it offers an all-in-one platform to create content and build demand, including a webinar platform, demand generation, virtual events and video production. It is presented as a product of Informa TechTarget, with a BrightTALK Channel offering content creation, hosting and amplification, content syndication, sales intel and lead generation.

History

BrightTALK is presented on its official website as a platform for discovering and learning with B2B professionals, giving access to expertise from thousands of leading companies and millions of registered users. For businesses, it is described as an all-in-one platform to create content and build demand, covering a webinar platform, demand generation, virtual events and video production. Informa TechTarget lists BrightTALK Channel as one of its products, offering content creation, hosting and amplification, content syndication, sales intel and lead generation.

Products and positioning

An all-in-one platform for B2B professionals to create content and build demand, with easy-to-use, extensible and productive webinar capabilities.

  • Webinar Platform

    Described as easy to use, extensible and incredibly productive.

  • Demand Generation

    Engage more of B2B's most active audiences.

  • Virtual Events

    Scale and polish you can depend on.

  • Video Production

    Ensuring your brand stands out.

  • BrightTALK Channel

    Offers content creation, content syndication, content hosting, sales intel and lead generation, with features such as FastReg, live Q&A, interactive polls and embedded experiences.

Recent events

  • Reported

    TechTarget completes acquisition of BrightTALK[4]

    TechTarget announced that it had closed its acquisition of BrightTALK Limited. TechTarget said the acquisition would expand its proprietary first-party purchase intent data and opt-in audience.

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