Brink Innovation

Brink Innovation, commonly known as Brink, is a United Kingdom-based behavioural innovation firm that works with funders, changemakers and institutions on urgent, preventable problems in health, education and climate. The company describes itself as a global team of technologists, designers, strategists and behavioural scientists, united by a commitment to harnessing technology for transformative impact. Its method, which it calls behavioural innovation, combines insights from psychology, anthropology, sociology and economics with open innovation, innovation carve-outs and innovation missions to build the mindsets and mechanisms that shift systems. Brink positions itself as a partner for organisations frustrated by the status quo: funders building new models, changemakers seeking fresh approaches, and leaders future-proofing their institutions. Its work is organised around three main areas — health, climate and education — and it also runs a foundation focused on bringing people together to grow ideas that change how the world works. The firm says that since 2018 it has supported over 400 innovation teams across 68 countries to access more than £60 million in funding. Brink is now part of Africa Practice, a strategic advisory group. The company maintains a public presence through its website, where it publishes thinking on topics such as unlocking assets for global health, shifting narratives through play and permission, and scaling climate capital. Its stated approach emphasises putting people at the centre, using insights into how people think and act to fuel breakthrough ideas, deeply understanding incentives to shift systems, and treating the transformation of mindset as seriously as the development of skillset.

Brink was founded in 2018 and has since grown into a global behavioural innovation firm. According to its website, since 2018 it has supported over 400 innovation teams across 68 countries to access more than £60 million in funding. The company works on urgent and preventable issues in education, health, climate and more, describing itself as a global team of technologists, designers, strategists and behavioural scientists united by a commitment to harnessing technology for transformative impact. Brink has developed a method it calls behavioural innovation, which integrates insights from psychology, anthropology, sociology and economics with innovation approaches such as open innovation, innovation carve-outs and innovation missions. The firm works with funders building new models, changemakers seeking fresh approaches, and leaders future-proofing their institutions. Its work is organised around health, climate and education, and it also operates a foundation dedicated to bringing people together to grow ideas that change how the world works. At some point, Brink became part of Africa Practice, a strategic advisory group. The company continues to publish thinking on its website, covering topics such as unlocking billions in assets for global health, shifting narratives through play and permission, and scaling climate capital.

• 2018

  Brink is founded.

• Brink becomes part of Africa Practice.

A global behavioural innovation firm that puts people first, combining behavioural science with innovation methods to tackle urgent issues in health, education and climate.

• Behavioural Innovation

  A method combining behavioural sciences with innovation methods to deliver lasting impact.

• Open Innovation

  Research and development with people close to the challenge.

• Innovation Carve-Outs

  Creating space for innovation to be freely pursued and scaled.

• Innovation Missions

  Moving systems forward through collective missions.

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2. 2About Brink · Brinkhellobrink.co
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