Broil King
Broil King is a Canadian barbecue brand made by Onward Manufacturing Company, focused on high-performance gas, pellet, and charcoal grills.
Last updated September 15, 2026
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Overview
Broil King is a barbecue brand produced by Onward Manufacturing Company, a family business founded in 1906 by Theodore Adam Witzel in Berlin, Ontario (later Kitchener). The company shifted focus in 1985 to the design, manufacture, and distribution of Broil King barbecues and accessories, with manufacturing in Waterloo, Ontario, and later expanded into Indiana (2009) and Tennessee (2012). The brand offers gas grills, pellet grills, charcoal grills, built-in outdoor kitchens, and accessories, and has introduced iQue grilling technology for monitoring and adjusting grilling remotely.
History
Onward Manufacturing Company, maker of Broil King, is a Canadian company founded in 1906 by Theodore Adam Witzel in Berlin, Ontario (later renamed Kitchener). Theodore Andrew Witzel joined in 1936 and led the business through World War II and the post-war era, introducing consumer brands to the Canadian market. His sons Ted Jr., Tim, and Terry entered the business in the late 1970s and continue to lead it. In 1985, the company shifted focus to the design, manufacture, and distribution of Broil King barbecues and accessories. Manufacturing expanded to a larger facility in Waterloo in 1997, followed by a distribution center in Kitchener. In 2009, the company expanded manufacturing into Indiana, and in 2012 into Tennessee, keeping production in Canada and the U.S.
Products and positioning
High-performance, durable grills with an innovative cooking system centered on flavour.
Gas Grills
Pellet Grills
Charcoal Grills
Outdoor Kitchens
Accessories
Sources3 sources
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