Buck Mason

Buck Mason is an American clothing brand founded in Venice, California, in 2013 by Erik Allen Ford and Sasha Koehn. The company began with a focused proposition: to make dependable, well-finished wardrobe staples that express a restrained version of classic American style. Its range includes T-shirts, denim, chinos, button-up shirts, blazers, outerwear, accessories, and other casual or smart-casual garments. Although the brand became associated primarily with menswear, it also sells womenswear. The company initially developed through an online direct-to-consumer model, using a comparatively narrow assortment and an emphasis on fabric, fit, construction, and repeat wear. Its design language is deliberately understated rather than trend-driven, drawing on familiar American workwear, military, athletic, and Ivy-inspired references. This positioning places Buck Mason in the premium basics and contemporary American menswear segment: more considered and expensive than mass-market essentials, but generally less formal and less fashion-led than traditional luxury tailoring. Buck Mason expanded beyond e-commerce into physical retail in 2015, opening its first store on Abbot Kinney Boulevard in Venice, Los Angeles. The brand subsequently developed a US retail network alongside its online business. The reference material describes 33 brick-and-mortar locations in the United States. Retail stores give the company a way to present complete outfits, communicate its material and construction story, and support fitting for products such as denim, shirts, and outerwear. The brand received wider public attention in 2015 when Ford and Koehn appeared on the sixth season of the television program Shark Tank. They declined an offer from investor Robert Herjavec. In 2016, a Buck Mason T-shirt worn by Tom Brady in a GQ Man of the Year feature helped bring the label broader national visibility. Later recommendations from publications including Vogue, New York magazine, and Wirecutter reinforced its reputation for well-made everyday clothing. Manufacturing is mixed. Some T-shirts and jeans are made in the United States, while much of the wider assortment is produced internationally. In 2023, Buck Mason purchased Mohnton Knitting Mills, a Pennsylvania textile and garment facility with a history extending back approximately 150 years, and organized the operation as the Buck Mason Knitting Mill. The operation includes a knitting mill in Shillington and a sewing factory in Mohnton. Several original employees were retained. The company stated that, as of 2023, approximately 300,000 of the 500,000 T-shirts it sold annually were made in the United States using American-made fabric. The acquisition represented a move toward greater control over selected parts of the supply chain rather than a claim that all Buck Mason products are domestically manufactured. Buck Mason has also used collaborations to extend its product range and connect its understated Americana identity with established specialist brands. Partnerships have included Eddie Bauer on Responsible Down Standard outerwear and accessories, J. Mueser on Ivy-influenced tailoring, J. Press on traditional Americana menswear, Lee on a Japanese-selvedge version of the 101J jacket and related pieces, and Sanders on footwear. These projects complement, rather than replace, the core business of everyday apparel. Buck Mason remains an active US apparel brand with a hybrid online-and-retail model and a brand proposition centered on durable basics, recognizable American references, and selective domestic production.

Buck Mason was established in 2013 in Venice, California, by Erik Allen Ford and Sasha Koehn. The founders built the label around a focused interpretation of American everyday clothing: familiar garments, restrained branding, durable materials, and fits intended for repeated use. The initial business relied heavily on online direct-to-consumer distribution, allowing the company to control presentation and sell a relatively edited assortment without depending entirely on department-store distribution. The company expanded into physical retail in 2015, opening its first store on Abbot Kinney Boulevard in Venice. This transition created a hybrid model combining e-commerce with company-operated stores in the United States. The retail environment also supported Buck Mason's product-led approach, allowing customers to handle fabrics and try on categories where fit is especially important, including denim, shirts, and outerwear. The reference material identifies 33 US brick-and-mortar locations. Also in 2015, Ford and Koehn appeared on the sixth season of Shark Tank. They rejected an offer from Robert Herjavec. The appearance gave the relatively young company television exposure without resulting in the reported investment. In 2016, the brand received additional national attention when Tom Brady wore one of its T-shirts in a GQ Man of the Year feature. Subsequent recommendations from Vogue, New York magazine, and Wirecutter helped establish Buck Mason as a recognizable premium-basics label. Buck Mason's product assortment developed beyond its early core of T-shirts and casual staples. It came to include denim jeans, chinos, button-up and Oxford shirts, blazers, outerwear, accessories, and selected tailoring and footwear. Although the company is strongly identified with menswear, its assortment also includes womenswear. Its aesthetic draws from several strands of American dress, including workwear, military clothing, athletic basics, denim, and Ivy style, but presents them in a simplified contemporary format. Production has never been limited entirely to one country. Some T-shirts and jeans are made in the United States, while most of the broader assortment is manufactured internationally. In 2023, Buck Mason acquired Mohnton Knitting Mills in Berks County, Pennsylvania, and established the Buck Mason Knitting Mill. The facility incorporates a knitting mill in Shillington and a sewing factory in Mohnton. The acquisition brought a long-established textile and garment operation into the brand's structure, and a number of the mill's original employees were retained. According to the reference material, roughly 300,000 of the 500,000 T-shirts sold annually by the brand in 2023 were made in the United States from American-made fabric. The move increased control over selected products and processes while leaving the company with a mixed domestic and international supply chain. Buck Mason has used collaborations as a way to broaden its offer and associate the brand with adjacent traditions of American and British clothing. In 2023, it worked with Eddie Bauer on Responsible Down Standard down-filled jackets, pants, and accessories. In 2024, it partnered with J. Mueser on two lightweight suits and a tuxedo influenced by Ivy tailoring and made in Naples, Italy. In 2025, collaborations with J. Press addressed traditional Americana menswear, while a six-piece Lee capsule included a Japanese-selvedge version of the 101J jacket and Studio Shibuya artwork referencing Yokohama's rockabilly culture. Sanders also worked with Buck Mason on chukka boots and Prince Albert-style loafers. Buck Mason's development has therefore combined direct retail, editorial visibility, selective domestic manufacturing, and collaborations with heritage-oriented partners. Its central proposition remains a modern wardrobe of understated, durable clothing rather than seasonal high fashion.

• 2025

  J. Press and Lee collaborations

  [1]Buck Masonen.wikipedia.org

  Buck Mason releases collections with J. Press and Lee, including a six-piece denim capsule with Lee.

• 2024

  J. Mueser tailoring collaboration

  [1]Buck Masonen.wikipedia.org

  Buck Mason and J. Mueser release Ivy-inspired tailoring made in Naples, Italy.

• 2023

  Buck Mason Knitting Mill is formed

  [1]Buck Masonen.wikipedia.org

  Buck Mason purchases Mohnton Knitting Mills in Pennsylvania, adding a knitting mill and sewing factory to its production platform.

• 2023

  Eddie Bauer collaboration launches

  [1]Buck Masonen.wikipedia.org

  The brands release Responsible Down Standard down-filled apparel and accessories.

• 2016

  GQ feature increases brand visibility

  [1]Buck Masonen.wikipedia.org

  Tom Brady is photographed wearing a Buck Mason T-shirt for GQ's Man of the Year feature.

• 2015

  First physical store opens

  [1]Buck Masonen.wikipedia.org

  Buck Mason opens its first retail location on Abbot Kinney Boulevard in Venice, Los Angeles.

• 2015

  Founders appear on Shark Tank

  [1]Buck Masonen.wikipedia.org

  The founders appear on the sixth season of Shark Tank and decline an offer from Robert Herjavec.

• 2013

  Buck Mason is founded in Venice, California

  [1]Buck Masonen.wikipedia.org

  Erik Allen Ford and Sasha Koehn establish Buck Mason as an American apparel brand centered on classic everyday clothing.

Premium contemporary American apparel focused on durable, understated basics, classic menswear references, and selected American-made products.

• Casualwear

  T-shirts

  T-shirts are a central part of Buck Mason's basics-oriented assortment. The brand emphasizes durable fabrics, understated styling, and repeat wear. Some are made in the United States, and the company stated that approximately 300,000 of the 500,000 T-shirts it sold annually in 2023 were made domestically from American-made fabric.

• Denim

  Denim jeans

  Buck Mason's denim offering reflects its broader interest in classic American clothing. The range is positioned as practical everyday denim rather than highly seasonal fashion, with selected jeans made in the United States. Denim has also featured in collaborations, including the 2025 Lee capsule using Japanese selvedge denim.

• Shirting

  Button-up and Oxford shirts

  Button-up and Oxford shirts extend the brand's basics proposition into more structured casualwear. They draw on familiar American wardrobe traditions and are designed to work across casual and smart-casual settings.

• Trousers

  Chino pants

  Chinos are part of Buck Mason's everyday trouser offering, linking the brand's workwear and classic American references with a versatile alternative to denim.

• Tailoring

  Blazers and tailoring

  Buck Mason sells blazers and selected tailored garments alongside its casual basics. Its 2024 collaboration with J. Mueser expanded this area with two lightweight suits and a tuxedo made in Naples, Italy.

• Outerwear

  Outerwear

  The outerwear assortment includes casual jackets and other layers. A 2023 Eddie Bauer collaboration added down-filled jackets, pants, and accessories using Responsible Down Standard-certified down.

• Footwear · 2025

  Collaborative footwear

  Footwear has appeared through partnerships rather than as the brand's defining category. In 2025, Sanders collaborated with Buck Mason on chukka boots and Prince Albert-style loafers.

• 2025Buck Mason x J. Press

  United States

  The collaboration focused on traditional Americana menswear and connected Buck Mason with J. Press's heritage-oriented tailoring and collegiate style.

  Source
• 2025Buck Mason x Lee

  United States

  The six-piece capsule included a version of Lee's 101J jacket made with Japanese selvedge denim and artwork from Studio Shibuya inspired by Yokohama's rockabilly Yokohama Twistin' Club.

  Source
• 2025Buck Mason x Sanders

  United States

  English shoemaker Sanders partnered with Buck Mason on chukka boots and Prince Albert-style loafers.

  Source
• 2024Buck Mason x J. Mueser

  United States

  The partners created Ivy-inspired tailoring consisting of two lightweight suits and a tuxedo made at J. Mueser's sartoria in Naples, Italy.

  Source
• 2023Buck Mason x Eddie Bauer

  United States

  Buck Mason and Eddie Bauer partnered on down-filled jackets, pants, and accessories using Responsible Down Standard down.

  Source
• 2016GQ Man of the Year visibility

  United States

  Tom Brady was photographed wearing a Buck Mason T-shirt in GQ's Man of the Year feature, giving the brand national editorial exposure.

  Outcome. The appearance contributed to broader awareness of Buck Mason and was followed by recommendations from other publications.

  Source

• 2025

  Build heritage collaborations with J. Press, Lee, and SandersProduct launch

  Background

  Buck Mason continued to use partnerships to connect its basics business with established Americana, denim, and footwear traditions.

  Action taken

  The company released a J. Press menswear collection, a six-piece Lee capsule, and Sanders footwear including chukka boots and Prince Albert-style loafers.

  Source

• 2024

  Expand into Ivy-inspired tailoring with J. MueserProduct launch

  Background

  Buck Mason's core identity is rooted in casual American basics, while Ivy style provides a more formal extension of that design language.

  Action taken

  The company collaborated with J. Mueser on two lightweight suits and a tuxedo made in Naples, Italy.

  Source

• 2023

  Acquire Mohnton Knitting MillsM&A

  Background

  Buck Mason had a mixed manufacturing model, with some domestic production and much of its assortment made internationally. The Pennsylvania mill offered greater control over selected textile and sewing operations.

  Action taken

  The company purchased the approximately 150-year-old Mohnton Knitting Mills and established the Buck Mason Knitting Mill, retaining many original employees.

  Aftermath

  The acquisition added knitting capacity in Shillington and sewing capacity in Mohnton. The company's supply chain remained partly international, but domestic production became more substantial for selected T-shirts and other products.

  Source

• 2023

  Launch Responsible Down Standard collaboration with Eddie BauerProduct launch

  Background

  Buck Mason sought to extend its apparel assortment while maintaining a heritage-oriented, functional product identity.

  Action taken

  The brands released down-filled jackets, pants, and accessories using Responsible Down Standard down.

  Source

1. 1Buck Masonen.wikipedia.org
2. 2Buck Mason official websitebuckmason.com