Budgy Smuggler
Australian-made swimwear brand known for bold-print speedo-style briefs, started as a backyard joke in Australia.
Last updated September 15, 2026
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Overview
Budgy Smuggler is an Australian swimwear brand that began as a bit of a laugh in a backyard in Australia, when some mates wrote 'Budgy Smuggler' on the back of a speedo-style swimwear. The brand states that all Budgy Smugglers are 100% Australian Made in its factory in Sydney, and that it is family owned and run. After a decade in Manly, Australia, it launched a UK base in 2016 for faster shipping in Europe. Its product range includes men's and women's swimwear, custom logo swim briefs, and collaborations, with best-selling prints such as Box Jelly Fish, Chilli Willies and Rubber Ducks.
History
Budgy Smuggler started as a bit of a laugh in a backyard in Australia when some mates decided to write 'Budgy Smuggler' on the back of a speedo-style swimwear. The brand's own account says it realised the incorrect spelling of 'Budgy' (rather than 'Budgie') only after it was too late to change back again. After a decade in Manly, Australia, it launched a UK base in 2016 for faster shipping in Europe. All Budgy Smugglers are described as 100% Australian Made in the brand's factory in Sydney, and the company is family owned and run.
Products and positioning
Bold, fun, Australian-made swimwear with unique prints and a mission to 'Free the Thighs of the world'.
Classic Budgy Smuggler brief
Classic brief fit, true to size, with exclusive Budgy Smuggler prints, chlorine-resistant fabric, adjustable draw string and SPF 50+.
Custom DIY Company Logo swim briefs
Made-to-order custom swimwear taking around 3-4 weeks to make at the brand's factory before dispatch, designed via a 3D Budgy Designer.
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