German Tourism Industry Association
German Tourism Industry Association (BTW) is a registered association (e.V.) representing the German tourism industry.
Last updated November 4, 2026
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Overview
The Bundesverband der Deutschen Tourismuswirtschaft (BTW) is a registered association (eingetragener Verein) that serves as an umbrella organization (Dachverband) for the German tourism industry. It engages in advocacy and events such as #LetsTalkAboutTourism, bringing together tourism businesses and policymakers. Its president is Sören Hartmann and its general secretary is Sven Liebert.
History
The BTW is a registered association (eingetragener Verein) and acts as an umbrella organization (Dachverband) for the German tourism industry. It organizes the #LetsTalkAboutTourism event series, which has taken place in Berlin and, since January 2025, also at the CMT tourism fair in Stuttgart. The association comments on tourism policy issues and welcomes new members such as HX Expeditions and B&B HOTELS.
Marketing campaigns
- #LetsTalkAboutTourism
Sources5 sources
- 1Bundesverband der Deutschen Tourismuswirtschaft (BTW) e.V.: Startseitebtw.de
- 2Bundesverband der Deutschen Tourismuswirtschaft (BTW) e.V.: #LTAT@BaWü & CMTbtw.de
- 3Bundesverband der Deutschen Tourismuswirtschaft (BTW) e.V.: #LTAT@CMTbtw.de
- 4Bundesverband der Deutschen Tourismuswirtschaft (BTW) e.V.: #LTAT - Tourismuspolitikbtw.de
- 5Bundesverband der Deutschen Tourismuswirtschaftwikidata.org
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