Recent events
Recent events tied to this brand in public sources.
Back to profile21 entries · Page 1 of 2
2021
Burberry and DAB Motors unveil a limited-edition electric motorcycle collaboration
Burberry unveiled an exclusive electric motorcycle in collaboration with DAB Motors: the limited-edition Concept-E RS Burberry Edition, with a run of 20 bikes.
2021
Burberry wins Ventana Research Digital Leadership Award
Board International announced that Burberry won the 2021 Ventana Research Digital Leadership Award for Operations and Supply Chain for its use of the Board Decision-Making platform.
2021
Manju Journal and Burberry collaborate on Black History Month project
Manju Journal collaborated with Burberry on a photo series celebrating Black culture and exploring identity and history in Africa during Black History Month.
2021
Burberry announces Jonathan Akeroyd as next CEO
Burberry announced Jonathan Akeroyd's appointment as Chief Executive Officer and Executive Director, effective 1 April 2022; he will succeed Marco Gobbetti.
2021
Burberry's “Festive” campaign wins Gerety Grand Prix
The Gerety Awards named Burberry's 2020 Christmas campaign “Festive,” produced by Riff Raff Films, a Grand Prix winner in the Craft category.
2021
Marco Gobbetti resigns as Burberry CEO
Burberry CEO Marco Gobbetti resigned and said he would return to Italy to lead Ferragamo’s fashion business. Burberry’s chairman said the board was disappointed but respected his decision.
2021
Burberry partners with Team Qhubeka NextHash
Team Qhubeka NextHash announced a partnership with Burberry. The support is set to begin with the 108th Tour de France, and the collaboration will feature a new jersey to be revealed at the team presentation in Brest.
2021
Consumer boycott of Western brands in China
Consumers in mainland China boycotted H&M, Nike, Burberry and other Western brands amid a social-media campaign targeting companies that had refused to use cotton from Xinjiang over alleged forced labor.
2020
Burberry collaborates with Twitch on Spring/Summer 2021 show stream
Burberry collaborated with Twitch on its Spring/Summer 2021 show, which was live streamed using Twitch's Squad Stream functionality. The article states the show was live streamed on September 17, 2020.
2020
Burberry announces its first designer face-mask collection
Burberry announced its first collection of reusable face coverings in its vintage check print. The masks were available to shop online from that day; the brand said 20 per cent of the sale price of each mask would be donated to the Burberry Foundation COVID-19 Community Fund.
2020
Burberry opens social retail store in Shenzhen
Burberry opened its first-of-its-kind social retail store in Shenzhen, combining physical retail with digital features powered by Tencent. The store includes a mini program and an in-store café.
2020
Burberry announces plans to cut 500 jobs
Burberry said it proposed changes that would affect roughly five percent of roles globally, or 500 out of 10,000, as part of a fresh efficiency drive intended to generate annualised savings of £55 million.
2020
Burberry launches TB summer collection campaign
Burberry launched an advertising campaign for its TB summer monogram collection, with Kendall appearing in the campaign and Riccardo Tisci collaborating with British creatives on the creative work.
2020
Burberry temporarily closes its U.S. warehouse
Burberry temporarily closed its only U.S. warehouse in Vineland, New Jersey, after three workers tested positive for coronavirus. The report said the closure was indefinite.
2020
Burberry converts Yorkshire factory to make protective equipment
Burberry transformed its Yorkshire trench-coat factory to produce protective equipment for hospital staff.
2020
Burberry launches ReBurberry Edit collection
Burberry launched ReBurberry Edit, a selection of 26 styles from its spring 2020 collection made from sustainable materials, including recycled materials and natural fibers.
2020
Burberry and Google partner on an AR shopping tool
Burberry partnered with Google on an AR shopping tool intended to reach a wider consumer group than tools offered through Burberry’s app or website.
2020
Burberry closes 24 stores in mainland China
Burberry shut 24 of its 64 stores in mainland China as fears over the coronavirus outbreak continued to grip the country.
2019
Burberry launches Google Lens pop-up experience
Burberry launched a digital pop-up experience powered by the Google Lens app at Ely’s Yard in London's Brick Lane. The experience was part of Burberry’s festive campaign “What is Love” and was open from December 11 to 15.
2019
Burberry and Tencent announce China social-retail partnership
Burberry and Tencent announced a partnership to develop social retail in China by combining social media and retail to provide digital and physical shopping experiences.