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BurdaMedia Extra

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Czech media company whose brands cover lifestyle, fashion, beauty, cooking, housing, technology, gardening, leisure and tabloid topics.

Last updated September 15, 2026

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First read
Nov 4, 2026
Latest read
Nov 4, 2026

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Overview

BurdaMedia Extra is a Czech media company. Its brands address a broad audience with varied interests, inspiring readers and followers with current trends in lifestyle, fashion, beauty, cooking, housing, technology, gardening, leisure and tabloid content. The company organizes events including Dny Marianne, Apetit piknik, ELLE Beauty Lounge and ELLEphoria, and it has a Prague presence.

History

BurdaMedia Extra is a Czech media company. Its brands reach a broad audience with diverse hobbies and interests, inspiring readers and followers with current trends in lifestyle, fashion, beauty, cooking, housing, technology, gardening, leisure and tabloid content. The company organizes events such as Dny Marianne, Apetit piknik, ELLE Beauty Lounge and ELLEphoria. It has a Prague presence and has announced David Šaroch as its new commercial director.

Products and positioning

Premium content creator with brands that inspire millions across lifestyle, fashion, beauty, cooking, housing, technology, gardening, leisure and tabloid segments.

  • Dny Marianne

    The most popular shopping event in the Czech Republic with more than 20 years of tradition, offering discounts on products and services from partners across all segments.

  • Apetit piknik

    A popular festival of the Apetit magazine combining love of good food with local products for more than 10 years.

  • ELLE Beauty Lounge

    A private salon providing beauty, fashion and entertainment services to celebrities and VIP guests, traditionally part of the Karlovy Vary International Film Festival.

  • ELLEphoria

    The largest beauty festival for end customers in the Czech Republic under the ELLE magazine, focused on cosmetics and healthy lifestyle lovers.

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