Recent events
Recent events tied to this brand in public sources.
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2019
Careem and NH&MP partner on driver safety training
Careem partnered with Pakistan’s National Highway and Motorway Police to conduct road-safety training for Careem Captains in cities where Careem operates across Pakistan.
2019
PBSC partners with Careem and Dubai RTA on electric bike-share network
PBSC Urban Solutions partnered with Careem and Dubai’s Roads and Transport Authority to bring electric bikes to Dubai. The multi-year contract provides for 3,500 bikes and 350 stations, with deployment planned over the coming months.
2019
Careem launches the Kar Ibtida campaign in Pakistan
Careem launched a local version of its global campaign in Pakistan, communicating its new positioning and reinforcing its brand purpose with the message “Kar Ibtida.”
2019
Careem reduces discounts on ride packages
Careem reduced the discounts offered on ride packages in Pakistan: three-ride packages that previously saved Rs. 120 per ride now offer discounts of Rs. 90–110 per ride.
2019
Consumer court fines Careem over faulty service
A consumer court fined Careem Rs50,000 after finding it guilty of providing faulty service and causing mental distress to a consumer. The ruling followed a complaint alleging that a Careem driver drove recklessly, abruptly ended the ride, and used insulting language.