Casa e Cozinha

Casa e Cozinha is a Portuguese lifestyle television channel owned by Dreamia. Its programming centers on cooking, home decoration, crafts, and practical lifestyle content, with a particular emphasis on Portuguese productions and personalities. The channel began broadcasting on 8 April 2020, during the first period of COVID-19 lockdowns in Portugal. Dreamia presented the launch as a response to the changed domestic environment created by the pandemic, positioning the channel as a source of relaxation, practical ideas, and companionship for viewers spending more time at home. From its first broadcast, Casa e Cozinha combined acquired lifestyle programming with original Portuguese content. Among the local contributors associated with the launch were chef Lúcia Ribeiro and crafter Sofia Pereira. The channel subsequently expanded its roster of Portuguese presenters and contributors, developing programs connected with food, home projects, creativity, and personal lifestyle. This local-production strategy distinguished the channel from a purely imported thematic service and helped it frame its content around Portuguese viewing habits and domestic culture. Distribution developed in stages. During its first year, Casa e Cozinha was exclusive to NOS, giving the operator’s customers the initial opportunity to access the channel. That exclusivity ended on 5 May 2021, when the service became available through Vodafone. On 15 July 2022, it was added to MEO, widening its reach across Portugal’s principal pay-television platforms. The expansion made the channel more broadly accessible and supported Dreamia’s effort to establish it as a national thematic television brand rather than a platform-limited offering. Original production became an increasingly important part of the channel’s identity. In September 2023, Casa e Cozinha was reported to have six original productions. Dreamia described these programs as a source of inspiration for Portuguese audiences and linked the growth of local content to the channel’s medium- and long-term strategy. The programming model therefore combined the broad appeal of established lifestyle genres with a stronger focus on domestic settings, Portuguese contributors, and practical ideas that viewers could adapt to their own homes. The channel also used recognizable television personalities to reinforce its profile. In November 2024, it began airing Aqui Há Mão, a program marking Fátima Lopes’s return to television. The association with a prominent Portuguese presenter represented a notable programming development and extended Casa e Cozinha’s appeal beyond specialist cooking and decoration audiences. A second season of the program followed in December 2025, according to the available reference material. Casa e Cozinha remains a focused television brand rather than a diversified consumer-products company. Its principal offering is the linear television channel and its related programming, supported by the brand’s website and distribution agreements with Portuguese pay-TV operators. Publicly available reference material does not establish a separate corporate headquarters, a stock-market listing, financial results, or a wider international operating footprint. The brand’s documented role is that of a Portuguese lifestyle channel within Dreamia’s television portfolio.

Casa e Cozinha was created by Dreamia as a Portuguese thematic television channel devoted to lifestyle subjects. It started broadcasting on 8 April 2020, during the first lockdown period associated with the COVID-19 pandemic. Dreamia explained the launch in terms of the changed routines of viewers spending more time at home and the opportunity to provide relaxation and useful domestic inspiration. The channel’s editorial territory included cooking, decoration, crafts, and related aspects of everyday life. The launch schedule included Portuguese programs and contributors. Chef Lúcia Ribeiro and crafter Sofia Pereira were among the local figures connected with the channel’s initial programming, and additional Portuguese personalities joined in the weeks after launch. This gave Casa e Cozinha a local identity from the beginning, rather than relying solely on international lifestyle formats. For its first year, the channel was distributed exclusively through NOS. The arrangement changed on 5 May 2021, when Casa e Cozinha became available on Vodafone. The channel expanded again on 15 July 2022 with its launch on MEO. These additions broadened access through Portugal’s major pay-television operators and reduced the limitations created by its original exclusive distribution agreement. Dreamia progressively increased the role of original production. By September 2023, Casa e Cozinha had six original programs. The company described these productions as a way to inspire Portuguese viewers and associated them with the channel’s medium- and long-term development strategy. The programming continued to draw on practical lifestyle genres, including food, home projects, creativity, and decoration. In November 2024, the channel premiered Aqui Há Mão, notable because it marked Fátima Lopes’s return to television. The program added a prominent television personality to Casa e Cozinha’s lifestyle-focused schedule. A second season was reported in December 2025. Beyond these documented programming developments, public reference material provides limited information about the channel’s internal management, financial performance, corporate structure beyond Dreamia’s ownership, or operations outside Portugal. Casa e Cozinha is therefore best understood as a Portuguese television-channel brand whose development has been shaped by local original content and successive expansion across domestic pay-TV platforms.

• 2025

  Second season of Aqui Há Mão

  [1]Casa e Cozinhaen.wikipedia.org

  A second season of Aqui Há Mão followed in December 2025, according to the available reference material.

• 2024

  Aqui Há Mão premieres

  [1]Casa e Cozinhaen.wikipedia.org

  The premiere of Aqui Há Mão in November 2024 marked Fátima Lopes’s return to television.

• 2023

  Expansion of original productions

  [1]Casa e Cozinhaen.wikipedia.org

  The channel had six original productions by September 2023, reflecting Dreamia’s increased focus on locally relevant programming.

• 2022

  MEO distribution begins

  [1]Casa e Cozinhaen.wikipedia.org

  Casa e Cozinha expanded to MEO on 15 July 2022.

• 2021

  Vodafone distribution begins

  [1]Casa e Cozinhaen.wikipedia.org

  The channel’s NOS exclusivity ended on 5 May 2021 when Casa e Cozinha launched on Vodafone.

• 2020

  Channel launch

  [1]Casa e Cozinhaen.wikipedia.org

  Casa e Cozinha began broadcasting on 8 April 2020 as a Dreamia-owned Portuguese lifestyle channel.

A Portuguese thematic television channel offering accessible inspiration for cooking, home life, decoration, crafts, and everyday living, with an increasing emphasis on locally produced programs.

• Lifestyle television channel · 2020

  Casa e Cozinha television channel

  The core Casa e Cozinha offering is a Portuguese thematic television channel covering cooking, home decoration, crafts, and broader lifestyle subjects. It combines acquired programming with original Portuguese productions and is distributed through major domestic pay-TV operators, including NOS, Vodafone, and MEO.

• Home and lifestyle television program · 2024

  Aqui Há Mão

  Aqui Há Mão is an original program broadcast by Casa e Cozinha. Its premiere in November 2024 was associated with Fátima Lopes’s return to television. A second season was reported to have followed in December 2025.

• 2023

  Increase investment in original productionsStrategy

  Background

  Dreamia sought to use locally relevant programs as a source of inspiration for Portuguese viewers.

  Action taken

  Casa e Cozinha expanded its slate to six original productions by September 2023.

  Aftermath

  Original Portuguese content became a more prominent part of the channel’s medium- and long-term positioning.

  Source

• 2022

  Expand distribution to MEOStrategy

  Background

  Following its launch through NOS and Vodafone, Casa e Cozinha continued expanding its Portuguese pay-TV reach.

  Action taken

  The channel launched on MEO on 15 July 2022.

  Aftermath

  Casa e Cozinha became available through the principal Portuguese pay-TV platforms identified in the reference material.

  Source

• 2021

  End initial NOS exclusivityStrategy

  Background

  Casa e Cozinha had been available exclusively through NOS during its first year.

  Action taken

  The channel launched on Vodafone on 5 May 2021.

  Aftermath

  The move expanded the channel’s domestic distribution and was followed by availability on MEO in 2022.

  Source

• 2020

  Launch a lockdown-era lifestyle channelProduct launch

  Background

  Dreamia launched Casa e Cozinha during the first lockdown period, when audiences were spending more time at home.

  Action taken

  It introduced a channel devoted to cooking, decoration, crafts, and other lifestyle programming, including Portuguese original content.

  Aftermath

  The channel developed its local-production slate and subsequently broadened distribution beyond its initial NOS exclusivity.

  Source

1. 1Casa e Cozinhaen.wikipedia.org
2. 2Casa e Cozinha official websitecasa-e-cozinha.pt