Cassidi
Cassidi is an Israeli women's fashion company and retail chain operating in Israel and Bulgaria.
Last updated August 26, 2026
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Overview
Cassidi is an Israeli clothing company focused on women's fashion. The brand operates as a retail chain with stores in Israel and Bulgaria, combining a domestic Israeli presence with a limited expansion into Eastern Europe. Public reference material describes the chain as having approximately 35 stores, although the date and currentness of that figure are not specified. The company is privately owned by the Cassidi and Ben Shitrit families. Cassidi's publicly documented business is centered on women's apparel and fashion retail rather than on a broad portfolio of separately named consumer brands. Available information does not provide a detailed breakdown of product categories, price tiers, sourcing model, manufacturing footprint, annual sales, employee count, or store economics. It also does not identify a founding year, a named founder, a headquarters address, or current senior executives. Accordingly, the brand is best characterized as an Israeli women's-fashion retail business with a cross-border store network, rather than as a globally diversified apparel group. The chain's international development included an expansion into Eastern Europe. In 2010, Cassidi reportedly opened a third store in Bulgaria at a new outlet mall in Sofia. This indicates an effort to use outlet and shopping-center formats to extend the brand beyond Israel. The available account does not specify the exact dates or locations of all Bulgarian stores, nor does it describe whether the Bulgarian operation remains at the same scale. Cassidi has also used fashion-model representation in its brand communications. Linda Vojtová is identified in reference material as a Cassidi spokesmodel. No additional campaign details, advertising claims, seasonal collections, or brand ambassadors are documented in the supplied sources. The company appears to remain active based on the description of its store network, but its present operating status, store count, ownership arrangements, and official digital presence should be verified against current company or registry information. Because public source material is limited, this entry records only the documented business scope and expansion history and does not infer financial performance or broader market positioning.
History
Cassidi is an Israeli women's clothing company and retail chain. The available public account identifies the business as specializing in women's fashion and describes a network of approximately 35 stores distributed between Israel and Bulgaria. It does not provide a founding date, a detailed chronology of early growth, or the names of the individuals who established the company. The business is described as being owned by the Cassidi and Ben Shitrit families. No public corporate structure, parent group, listed-company relationship, or financial information is supplied in the available material. The family ownership description suggests that Cassidi operates as a privately held fashion business, but the precise legal entities behind the stores and brand are not identified. Cassidi's principal market has historically been Israel, where the brand developed a chain-based retail presence. Its activities subsequently extended into Eastern Europe. In 2010, the company reportedly opened a third Bulgarian store at a newly established outlet mall in Sofia. This expansion represented a step in the brand's international development and placed Cassidi in a shopping and outlet-center environment outside its home market. The available source does not state when the first Bulgarian locations opened, how many stores were operating in Bulgaria after 2010, or whether the chain later entered additional countries. The brand's commercial model appears to rely on physical retail stores selling women's apparel. Publicly available information does not specify the range's detailed categories, such as dresses, separates, outerwear, accessories, or occasionwear, and no individual product line is documented well enough to list as a flagship offering. There is likewise no verified information on pricing, design offices, production partners, materials, e-commerce operations, or distribution partnerships. Cassidi has been associated with fashion-model marketing. Linda Vojtová is listed as a spokesmodel for the company, indicating the use of professional fashion representation in its promotional activity. The supplied references do not provide the dates, geographic scope, creative concept, or measured results of campaigns involving her. The chain is described as operating in Israel and Bulgaria and is therefore treated here as active, although the current store count and operating footprint require verification. The public record available for this dossier is limited and does not support a more detailed account of management, financial performance, corporate transactions, controversies, product launches, or later strategic changes.
- 2010
Third Bulgarian store opened in Sofia
[1]Cassidi expanded its Eastern European operations with a third store in a new outlet mall in Sofia, Bulgaria.
Products and positioning
Israeli women's fashion sold through a branded retail-store network, with a presence in Israel and Bulgaria.
Women's clothing
Women's fashion apparel
Cassidi specializes in women's fashion sold through its branded retail chain. The supplied public material does not provide enough detail to identify specific garment families, named collections, materials, or signature products.
Marketing campaigns
- Linda Vojtová spokesmodel association
Israel · Bulgaria
Linda Vojtová is identified in the available reference material as a Cassidi spokesmodel. The source does not document a campaign name, dates, creative execution, or specific markets beyond the brand's reported operating countries.
Brand decisions
2010
Expansion into Eastern EuropeStrategyBackground
Cassidi was developing its presence beyond Israel and had established stores in Bulgaria.
Action taken
The company opened a third store in Sofia at a new outlet mall.
Aftermath
The opening expanded Cassidi's documented Bulgarian retail footprint, but the available source does not report subsequent store counts or financial results.
Sources1 sources
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