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Catrice is a makeup brand founded in Germany in 2004 by Christina Oster-Daum, offering luxury-inspired makeup at accessible prices.

Last updated September 11, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Catrice is a makeup brand whose official About page states that in 2004 Christina Oster-Daum set out to break boundaries in the beauty industry, proving that luxury-inspired makeup could be accessible to all, and that what started in Germany as a passion project quickly evolved into a global movement. The brand introduced Catrice to the U.S. in 2015. Its stated guiding principle is value first, creating makeup with high-quality ingredients, luxurious textures, and innovative, cleaner formulas at accessible prices, and it describes itself as proudly cruelty-free and vegan.

History

According to the official About page, in 2004 Christina Oster-Daum set out to break boundaries in the beauty industry, proving that luxury-inspired makeup could be accessible to all. What started in Germany as a passion project quickly evolved into a global movement. In 2015, the brand introduced Catrice to the U.S.

Products and positioning

Luxury-inspired makeup accessible to all, with value as the guiding principle.

  • HD Liquid Coverage Foundation

  • Under Eye Brightener

  • Under Eye Brightener Liquid

  • Under Eye Brightener Setting Powder

  • Hyper Lash Mascara

  • Soft Glam Baked Blush

  • HD High Cover Concealer

  • True Skin High Cover Concealer

  • Under Eye Concealer Brush

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