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Cawayan is an active municipality in Masbate province, Philippines, known for agriculture, cattle raising, fishing, crab processing, dried fish production, and coastal trade.

Last updated August 26, 2026

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Overview

Cawayan, officially the Municipality of Cawayan, is a municipality in the province of Masbate in the Philippines. It uses the names Banwa san Cawayan in Masbatenyo and Lungsod sa Cawayan in Cebuano. The municipality is located approximately 64 kilometres from Masbate City and is connected by road to Uson, Dimasalang, Palanas, and Placer. Its port also supports maritime links with nearby communities, including Milagros and Bogo in Cebu. The municipality was established in 1949 when President Elpidio Quirino signed Executive Order No. 244 on July 18, creating Cawayan from portions of the former municipality of Milagros. It is administratively divided into 37 barangays, each further organized into puroks, with some containing sitios. Cawayan's economy is strongly connected to its rural and coastal geography. Much of the population has historically depended on subsistence farming, while the municipality's broad plains and gently sloping valleys provide conditions for cattle raising. Grasslands and visible ranch enclosures are characteristic of the interior landscape, although agriculture and rural development have been constrained by limited funding, infrastructure gaps, land-related disputes, and insecurity associated with armed groups and local political rivalries. Copra production is another established agricultural activity. Fishing is important because Cawayan includes several outlying islands and coastal areas that supply marine products to the mainland. Sunday barter trading remains a notable part of local commerce. The municipality also has a crab-meat processing industry on Peña Island, associated in the reference material with fisherman and processor Arturo Marcaida Jr., who was locally known as the “Crab King.” Dried fish production is another growing industry. Transport infrastructure has supported Cawayan's trade and regional connections. Improvements to Cawayan Port in Barangay Mahayahay included a rock causeway, backup area, reinforced-concrete platform, roll-on/roll-off ramp, breasting dolphin, lighting, and mooring and fendering systems. The project was completed in 2009. A roll-on/roll-off service linking Cawayan with Pulambato Port in Bogo, Cebu resumed on October 10, 2012 after an interruption of approximately two years. The published route description identifies a regular overnight return schedule and a crossing of roughly six hours. Tourism and local identity are associated with the Station of the Cross on Mount Begia, the tropical islets of Naro and Peña, a marine sanctuary near Recodo Bay, and beaches along the municipality's coast. Barangay Divisoria is described as having one of the country's largest open markets. Educational administration is supported by two district offices, while local institutions include Atty. Manuel B. Abinuman Memorial Colleges, the DEBESMSCAT Cawayan Campus, and Cawayan Community College. The 2024 census recorded a population of 68,510 and a population density of approximately 260 people per square kilometre. Cawayan is therefore best understood not as a commercial consumer brand but as a place-based municipal identity and local government jurisdiction whose recognition is linked to its history, geography, agricultural and maritime economy, and community institutions.

History

Cawayan is a municipality in Masbate province in the Philippines. Its local identity is expressed through both Masbatenyo and Cebuano names: Banwa san Cawayan and Lungsod sa Cawayan. The municipality occupies a strategically connected area of Masbate, approximately 64 kilometres from Masbate City, with roads linking it to Uson, Dimasalang, Palanas, and Placer. Its coastal setting and island communities have also made maritime transport and fishing important to its development. The municipality was formally created from parts of Milagros through Executive Order No. 244, signed by President Elpidio Quirino on July 18, 1949. This act established Cawayan as a separate local government unit. Over time, the municipality developed an administrative structure of 37 barangays, each composed of puroks, with some barangays also containing sitios. Cawayan's physical environment has shaped its economic history. Much of the mainland is plain or gently sloping, supporting grasslands and cattle raising. Subsistence farming has remained important, although the reference material identifies limited agricultural financing, inadequate infrastructure, land enclosure and land-grabbing disputes, political insecurity, and armed-group activity as factors that have restricted broader commercial development. Copra farming has also been a continuing source of livelihood. The municipality's islands and coastal waters support fishing and marine trade. Outlying islands provide fish and other marine resources for the mainland, while Sunday barter markets continue to serve as a distinctive channel for local exchange. Cawayan has also developed specialized fisheries-related activities. A crab-meat processing operation on Peña Island is associated with Arturo Marcaida Jr., described in the source material as a successful fisherman and fish-culture and processing entrepreneur who became known locally as the “Crab King.” Dried fish production is identified as another expanding local industry. Port infrastructure has been central to Cawayan's commercial and social links with other communities. The Cawayan Port improvement project in Barangay Mahayahay included a rock causeway, backup area, reinforced-concrete platform, roll-on/roll-off ramp, breasting dolphin, port lighting, and mooring and fendering systems. The project was completed on January 26, 2009. A shipping service later provided a more dependable connection than local outrigger boats alone. Its route connected Cawayan Port with Pulambato Port in Bogo, Cebu, with a crossing described as lasting approximately six hours. After the service stopped for about two years, roll-on/roll-off operations resumed on October 10, 2012. Cawayan's place identity also includes religious, marine, island, and market attractions. These include the Station of the Cross on Mount Begia, the islets of Naro and Peña, a marine sanctuary across Recodo Bay, and beaches along the coast. Barangay Divisoria is noted for a very large open market, which reinforces the municipality's role as a local trading center. Education is administered through two district offices serving schools in the wider area, including institutions in Cawayan. Listed local higher-education facilities include Atty. Manuel B. Abinuman Memorial Colleges, the DEBESMSCAT Cawayan Campus, and Cawayan Community College. In demographic terms, the 2024 census counted 68,510 residents, at an approximate density of 260 people per square kilometre. Cawayan remains an active municipality whose contemporary identity combines local government, agriculture, cattle production, fisheries, maritime commerce, education, and tourism.

  • 2024

    Census population recorded

    [1]

    The 2024 census recorded 68,510 residents in the municipality.

  • 2012

    Roll-on/roll-off service restarted

    [1]

    A roll-on/roll-off route between Cawayan and Pulambato Port in Bogo, Cebu resumed operations on October 10.

  • 2009

    Cawayan Port improvement completed

    [1]

    The port project in Barangay Mahayahay was completed with new or upgraded maritime access, cargo and vehicle handling, lighting, and mooring infrastructure.

  • 1949

    Cawayan established as a municipality

    [1]

    Executive Order No. 244, signed by President Elpidio Quirino on July 18, created Cawayan from portions of Milagros.

Products and positioning

A rural and coastal municipality in Masbate positioned around agricultural production, cattle raising, fisheries, maritime trade, local markets, and nature- and faith-oriented tourism.

  • Livestock

    Cattle

    Cawayan's plains, valleys, hills, and abundant grasslands support cattle raising. Herds are visible in enclosed ranch areas along routes into the municipality, and cattle production is described as a significant part of the provincial livestock economy.

  • Agricultural commodity

    Copra

    Copra farming is an established agricultural activity in Cawayan. It forms part of the municipality's rural livelihood base alongside subsistence farming and livestock production.

  • Seafood processing

    Processed crab meat

    A crab-meat processing industry operates on Peña Island, using the municipality's surrounding marine resources. The source material links the activity with local fisherman and processor Arturo Marcaida Jr.

  • Processed seafood

    Dried fish

    Dried fish is identified as a growing local industry. It reflects Cawayan's dependence on fishing, island-based marine resources, and local and regional trade networks.

  • Fisheries

    Fresh marine products

    Cawayan's outlying islands and coastal waters provide fish and other marine resources for mainland consumption and commerce. Local outrigger boats and port-based shipping support movement of products.

Brand decisions

  • 2012

    Restart of the Cawayan–Bogo roll-on/roll-off connectionStrategy

    Background

    A roll-on/roll-off vessel serving Cawayan had been inactive for approximately two years, limiting a regular maritime connection with Cebu.

    Action taken

    The service between Cawayan Port and Pulambato Port in Bogo, Cebu resumed on October 10, 2012.

    Aftermath

    The resumed service restored a scheduled maritime route for passengers and commodities, complementing local outrigger boat operations.

  • 2009

    Cawayan Port modernizationStrategy

    Background

    Improved maritime infrastructure was needed to support coastal transport, local trade, and connections with nearby islands and ports.

    Action taken

    The municipality completed a port improvement project in Barangay Mahayahay, including a causeway, vehicle ramp, platform, lighting, and mooring systems.

    Aftermath

    The upgraded port provided stronger infrastructure for passenger, cargo, and roll-on/roll-off operations.

    Project cost. PHP 42.95 million (Project completed January 26, 2009)

  • 1949

    Creation of the Municipality of CawayanStrategy

    Background

    The area was administered as part of Milagros before being organized as a separate municipality.

    Action taken

    President Elpidio Quirino signed Executive Order No. 244 on July 18, 1949, establishing Cawayan from portions of Milagros.

    Aftermath

    Cawayan became a distinct local government jurisdiction with its own barangay and municipal administration.

Sources1 sources

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