Cebu Landmasters
A Philippine real estate developer founded in Cebu and focused on residential and commercial property development.
Last updated August 31, 2026
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Overview
Cebu Landmasters, Inc. is a Philippine real estate development company headquartered in Cebu City. The company was founded by Jose Soberano III on September 26, 2003, and developed its identity around property development in Cebu and the wider Visayas and Mindanao markets rather than around a nationwide consumer brand. Its business is associated with residential and commercial real estate, placing it within the corporate property-development sector rather than the construction-materials, brokerage, or property-management categories. The company became a publicly traded enterprise when it was listed on the Philippine Stock Exchange on June 2, 2017. That listing marked an important institutional stage in its development, giving Cebu Landmasters a public-market presence and distinguishing it from privately held regional developers. The available reference material does not provide a complete account of its project portfolio, financial performance, capital structure, or detailed geographic expansion, so those aspects are not specified here. Cebu Landmasters is identified with the Philippine market, with its headquarters in Cebu City. Its known scope includes residential projects and commercial property, although the supplied reference material does not identify individual developments, product sub-brands, launch dates, or operating metrics. The company therefore is best described as a regional Philippine real estate developer whose corporate history spans its 2003 establishment, subsequent growth, and 2017 stock-market listing. Leadership passed from founder Jose Soberano III to Jose Franco Boremeo Soberano after the founder's retirement. The supplied Wikipedia reference identifies Jose Franco Boremeo Soberano as chief executive officer as of March 5, 2026. No additional current or former executives, formal brand campaigns, controversies, acquisitions, or detailed strategic decisions are documented in the provided reference material. Cebu Landmasters remains an active company according to the available information.
History
Cebu Landmasters, Inc. was established by Jose Soberano III on September 26, 2003. Its headquarters are in Cebu City, positioning the company within the Philippine property sector and specifically within the business environment of Cebu. The available reference describes the company as a Filipino real estate company and identifies residential and commercial property as its typical areas of activity. The company's early history and individual development projects are not detailed in the supplied material. Accordingly, there is insufficient source support to describe specific buildings, project names, construction dates, financing arrangements, or geographic milestones beyond the company's establishment and its later public listing. The available record does, however, establish that Cebu Landmasters developed from a privately founded real estate business into a publicly traded Philippine company. A major corporate milestone occurred on June 2, 2017, when Cebu Landmasters was listed on the Philippine Stock Exchange. The listing gave the company a formal public-market status. No ticker symbol, offering size, valuation, or financial results are provided in the reference material, so those details remain unspecified. Leadership subsequently transitioned from the founder. Jose Soberano III is identified as the company's founder and is described as having retired from the CEO role. As of March 5, 2026, the available Wikipedia reference names Jose Franco Boremeo Soberano as chief executive officer. The supplied sources do not provide a more detailed chronology of executive appointments or explain the precise timing of the transition. Cebu Landmasters remains an active Philippine real estate developer. Its documented identity is that of a Cebu-based corporate property brand with residential and commercial activities and a public-company history dating from its 2017 Philippine Stock Exchange listing. Further details about its portfolio, subsidiaries, partnerships, campaigns, controversies, acquisitions, and financial performance require additional reliable sources.
- 2026
Leadership under Jose Franco Boremeo Soberano
[1]As of March 5, 2026, Jose Franco Boremeo Soberano was identified as CEO following Jose Soberano III's retirement.
- 2017
Philippine Stock Exchange listing
[1]Cebu Landmasters was listed on the Philippine Stock Exchange on June 2, 2017.
- 2003
Company founded
[1]Jose Soberano III founded Cebu Landmasters on September 26, 2003.
Products and positioning
A Cebu-based Philippine property developer serving residential and commercial real estate markets, with a regional rather than globally recognized brand profile.
Residential real estate
Residential developments
Residential real estate is one of the company's documented business areas. The supplied reference does not name individual residential developments, specify housing formats, or provide project-level launch and completion information.
Commercial real estate
Commercial developments
Commercial property is another documented part of Cebu Landmasters' real estate activity. Available source material does not identify specific commercial projects, tenant categories, locations beyond the company's Philippine base, or individual product sub-brands.
Brand decisions
2026
Leadership succession following founder retirementStrategyBackground
Founder Jose Soberano III retired from the CEO role.
Action taken
Jose Franco Boremeo Soberano became the identified chief executive officer.
Aftermath
The available reference records the leadership transition but does not describe related strategic or operational changes.
2017
Public listing on the Philippine Stock ExchangeOtherBackground
The company moved from a privately founded real estate business to a publicly listed Philippine corporation.
Action taken
Cebu Landmasters listed its shares on the Philippine Stock Exchange on June 2, 2017.
Aftermath
The listing established the company as a public-market participant. The supplied source does not provide offering terms, proceeds, valuation, or subsequent financial effects.
Sources1 sources
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