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Centara Hotels & Resorts

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Thai-origin hospitality group operating a family of hotel and resort brands.

Last updated September 15, 2026

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Overview

Centara Hotels & Resorts is a hotel chain founded in Thailand in 1983, built upon traditional family values of caring, sharing and a sense of belonging. It describes itself as a family-run hospitality management company whose vision is to be the leading global hospitality group of Thai origin, offering locally relevant, Thai-inspired experiences. Its portfolio is organised as a family of distinctive global brands, including Centara Reserve, The Centara Collection, Centara Grand, Centara, Centara Life and COSI, and it also positions itself as a venue provider for MICE and corporate events.

History

Centara Hotels & Resorts was founded in Thailand in 1983 and is described as built upon traditional family values of caring, sharing and a sense of belonging. It presents itself as a family-run business and hospitality management company, emphasising ongoing professional training and personal growth for employees. The company states a vision to be the leading global hospitality group of Thai origin, dedicated to locally relevant, Thai-inspired experiences in each of its global destinations, and describes a commitment to meaningful hospitality while preserving the environment through sustainable operations. Its brand portfolio is presented as a family of distinctive global brands, and it also markets itself for MICE and corporate events.

Products and positioning

A family-run, Thai-origin hospitality group offering Thai-inspired experiences across a family of distinctive global brands.

  • Centara Reserve

    Luxury escapes in iconic places, described as story-driven hospitality dedicated to creating personal moments and enduring memories.

  • The Centara Collection

    A collection of luxurious, creative and unique hotels.

  • Centara Grand

    Distinguished destination hotels positioned as 'The Place to Be'.

  • Centara

    The home of delightful surprises, with personable, warm service from the heart.

  • Centara Life

    Hotels and resorts that elevate the essentials, combining value and comfort with the best beaches and city locations.

  • COSI

    Smart social hubs with full flexibility, reimagined as a smart social hub and fun community space where travellers meet and connect.

Recent events

  • Reported

    Centara hotels and resorts receive 2021 Travellers’ Choice Best of the Best awards[6]

    Centara Hotels & Resorts reported that 36 of its hotels and resorts received the 2021 Travellers’ Choice Best of the Best award for hotels.

  • Reported

    Centara announces 12.12 Double Mega Sale[7]

    Centara Hotels & Resorts announced a limited-time sale offering room rates from THB 720 per night, hotel credits and other guest benefits. The sale was scheduled to run December 11–13, 2020, with vouchers usable for stays through March 31, 2021.

  • Reported

    Centara refreshes identities of Centara Grand and Centara[8]

    Centara announced refreshed visual identities for its upper-upscale Centara Grand and upscale Centara brands, with the new identities being progressively rolled out at properties in Thailand and worldwide.

  • Reported

    Centara launches “The Place to Be” advertising campaign[8]

    Centara Hotels & Resorts announced a new brand advertising campaign, “Centara – The Place to Be,” aimed at consumers and travel industry professionals in Thailand and around the world.

  • Reported

    Centara wins five SmartTravelAsia 2014 awards[9]

    Centara Hotels & Resorts won five awards in the SmartTravelAsia Best in Travel Poll 2014. The article identifies awards for Centara properties in business, conference, spa and leisure hotel categories.

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