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Centel was an American telecommunications company whose businesses included local telephone service, cellular communications and cable television.

Last updated August 26, 2026

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Overview

Centel Corporation was an American telecommunications company that operated local telephone networks, cellular services and cable television systems. Its roots reached back to the McGraw Electric Company, founded by Max McGraw in Sioux City, Iowa, in 1900. McGraw entered telecommunications in 1922 by acquiring Central Telephone and Electric Company of St. Louis, Missouri. A broader consolidation of more than 20 electric and telephone companies in 1926 created Central West Public Service Company, from which the electrical and telecommunications businesses gradually evolved along separate paths. The telecommunications business adopted the Centel name in 1982. Through its Central Telephone Company subsidiary, Centel served residential and business customers in a number of American markets. Its largest telephone territories included Las Vegas, Nevada; suburbs of Chicago such as Des Plaines and Park Ridge and nearby unincorporated Cook County communities; Tallahassee, Florida; and Charlottesville, Virginia. Before the 1984 breakup of AT&T, Centel was described as the fifth-largest telephone company in the United States after AT&T, GTE, United Telecom and Contel. Its local-exchange operations remained a core business, while cellular and cable television gave the company exposure to newer communications technologies and expanding media markets. Centel also held an interest in Keyfax, a Chicago-area teletext and videotex service operated with Honeywell and Field Enterprises. Keyfax was discontinued by 1986. The company later streamlined its portfolio by selling its cable television operations in 1989 and its electric utility holdings in 1991. The cable transactions covered systems in several states and generated aggregate proceeds of approximately $1.4 billion, including a reported net gain of more than $500 million. The electric properties in Kansas and Colorado were sold to UtiliCorp United for $345 million in 1991. By 1991, Centel reported consolidated revenue of approximately $1.2 billion. The company became the subject of a contested takeover when Sprint agreed to acquire it in 1993 in a transaction valued at approximately $3 billion in Sprint common stock. The proposed consideration was criticized by dissident Centel shareholders, who argued that the company was worth more. Although Centel shares had traded at $42.50 shortly before the merger announcement in May 1992, the transaction was commonly characterized by critics as a takeunder because its implied cash value was approximately $33.50 per share. Approval came by a narrow margin, with holders representing 50.5 percent of outstanding shares voting in favor. At the time of the acquisition, Centel supplied local telephone service to approximately 1.5 million lines in seven states, operated cellular businesses in 22 states, and employed about 9,300 people. Sprint renamed the cellular subsidiary Sprint Cellular Company and later spun it off as 360 Communications Company in 1996. Alltel acquired 360 Communications in 1998, and Verizon Wireless subsequently acquired Alltel in 2008. Sprint combined the former Centel local telephone operations with its own United Telephone business before spinning the resulting local telecommunications assets into Embarq in 2006. Embarq was acquired by CenturyTel in 2009; CenturyTel later became CenturyLink and was renamed Lumen Technologies in 2020. Some former local operations were divested to Brightspeed in 2022. Centel therefore survives primarily through the corporate and network lineage of businesses transferred to later telecommunications companies rather than as an active standalone brand.

History

Centel's history developed from the electrical and telecommunications enterprises assembled by Max McGraw. McGraw began with an electrical repair and supply shop in Sioux City, Iowa, in 1900. The business expanded into residential and industrial wiring, electrical distribution and electronics manufacturing. In 1922, McGraw entered telecommunications by purchasing Central Telephone and Electric Company of St. Louis. In 1926, more than 20 electric and telephone companies were consolidated into Central West Public Service Company. The electrical supply and manufacturing interests eventually formed the core of McGraw-Edison, while the telecommunications interests followed a separate succession of mergers, acquisitions, sales and reorganizations. That telecommunications group adopted the Centel name in 1982. Its main operating subsidiary, Central Telephone Company, supplied local telephone service in several American states. Important service areas included Las Vegas; selected Chicago suburbs and nearby Cook County communities; Tallahassee; and Charlottesville. Before the AT&T divestiture in 1984, Centel ranked among the largest telephone companies in the United States. Centel pursued a diversified communications model. In addition to local telephone networks, it operated cellular businesses and owned cable television systems. It also participated in Keyfax, a Chicago-area teletext and videotex venture with Honeywell and Field Enterprises. Keyfax was discontinued by 1986. During the late 1980s and early 1990s, Centel increasingly disposed of noncore assets. Its cable operations were sold in 1989 in six transactions involving systems in several states. In 1991, it sold electric utility properties in Kansas and Colorado to UtiliCorp United and also divested telephone operations in Iowa and Minnesota to Frontier Communications. These moves left telecommunications, especially local and cellular service, at the center of the company. Centel reported consolidated revenue of approximately $1.2 billion in 1991. Sprint's proposed acquisition, announced in 1992 and completed in 1993, became one of the defining events in the company's history. The transaction was structured as an exchange of Sprint common stock valued at approximately $3 billion. Shareholder opposition focused on the difference between Centel's pre-announcement market price and the consideration implied by the offer. Centel shares had traded at $42.50 before the announcement, while critics calculated the deal's cash equivalent at roughly $33.50 per share. The merger passed with only 50.5 percent of outstanding shares voting in favor. At acquisition, Centel had approximately 1.5 million local telephone lines in seven states, cellular operations in 22 states and 9,300 employees. Sprint renamed the cellular subsidiary Sprint Cellular Company, then separated it in 1996 as 360 Communications Company. Alltel purchased 360 Communications in 1998, and Verizon Wireless later acquired Alltel in 2008. The local telephone assets followed a different path. Sprint combined the former Centel local companies with its United Telephone operations, then spun the combined local business into Embarq in 2006. CenturyTel acquired Embarq in 2009 and subsequently changed its name to CenturyLink; CenturyLink became Lumen Technologies in 2020. Florida and Nevada operations remained associated with CenturyLink entities, while other former Centel assets changed ownership over time. Some local operations were divested to Brightspeed in 2022. The Centel corporate entity and brand therefore ended as an independent telecommunications company, but its former businesses continued through successive regional telephone, wireless and broadband operators.

  • 2022

    Some former local operations move to Brightspeed

    [1]

    Certain former Centel local telephone operations were divested to Brightspeed.

  • 2020

    CenturyLink becomes Lumen Technologies

    [1]

    The successor company to CenturyLink adopted the Lumen Technologies name.

  • 2009

    Embarq is acquired by CenturyTel

    [1]

    CenturyTel acquired Embarq, bringing much of the former Centel local network lineage into the company later known as CenturyLink and Lumen Technologies.

  • 2006

    Former Centel local operations enter Embarq

    [1]

    Sprint spun off the former Centel local telephone subsidiaries together with its United Telephone operations as Embarq.

  • 1996

    Former Centel cellular business becomes 360 Communications

    [1]

    Sprint spun off the former Centel cellular operations as 360 Communications Company.

  • 1993

    Sprint acquires Centel

    [1]

    Sprint completed its acquisition of Centel after a narrowly approved shareholder vote.

  • 1991

    Electric holdings are divested

    [1]

    Centel sold its Kansas and Colorado electric properties to UtiliCorp United and continued narrowing its focus to communications.

  • 1989

    Cable television assets are sold

    [1]

    Centel exited cable television through six transactions covering systems in multiple states.

  • 1986

    Keyfax service ends

    [1]

    The Chicago-area teletext and videotex service in which Centel participated was discontinued.

  • 1984

    Centel remains a major independent telephone company after AT&T divestiture

    [1]

    Following the breakup of AT&T, Centel was identified as the fifth-largest telephone company in the United States by the referenced account.

Products and positioning

A diversified regional communications operator focused on regulated local telephone networks while expanding into cellular communications and cable television.

  • Fixed-line telecommunications

    Central Telephone Company local service

    Centel's principal operating business was local telephone service delivered through Central Telephone Company and related subsidiaries. The network served residential and commercial customers in regional exchanges across several states, with notable concentrations in Nevada, Florida, Virginia and the Chicago area. At the time of Sprint's acquisition, the business served approximately 1.5 million telephone lines in seven states.

  • Mobile telecommunications

    Centel cellular service

    Centel operated cellular communications businesses in 22 states and was described at the time of its acquisition as the tenth-largest U.S. cellular company. After Sprint acquired Centel, the unit was renamed Sprint Cellular Company and was later separated as 360 Communications Company. It subsequently passed to Alltel and then into Verizon Wireless through later transactions.

  • Cable television

    Centel cable television

    Centel owned cable television systems in several American markets, including parts of Florida, Ohio, Kentucky, Michigan and Illinois. The company sold the cable portfolio in 1989 through six transactions, transferring the systems to a succession of operators that ultimately included Comcast and Charter Communications in different markets.

  • Teletext and videotex

    Keyfax

    Keyfax was a Chicago-area teletext and videotex service in which Centel participated with Honeywell and Field Enterprises. It represented an early attempt to deliver electronic information services over communications infrastructure, but the service was discontinued by 1986.

Brand decisions

  • 1993

    Acquisition by SprintM&A

    Background

    Sprint sought to acquire Centel's local and cellular communications assets. Dissident shareholders argued that the proposed consideration undervalued the company.

    Action taken

    Sprint acquired Centel in an exchange valued at approximately $3 billion in Sprint common stock.

    Aftermath

    Centel ceased to operate as an independent company. Its cellular and local telephone assets were later separated through different corporate transactions.

    Approximate transaction value. $3 billion (1993)

  • 1991

    Sale of electric utility holdingsStrategy

    Background

    Centel continued to reduce businesses outside its communications focus.

    Action taken

    Centel sold electric properties in Kansas and Colorado to UtiliCorp United.

    Aftermath

    The transaction further concentrated Centel on local telephone and cellular communications.

    Sale consideration. $345 million (1991)

  • 1989

    Exit from cable televisionStrategy

    Background

    Centel operated local telephone, cellular and cable businesses but began concentrating its portfolio on telecommunications.

    Action taken

    The company sold all of its cable television operations in six separate transactions.

    Aftermath

    The sales generated approximately $1.4 billion in aggregate revenue and a reported net gain of more than $500 million, according to the cited reference.

    Aggregate cable-operations sale proceeds. $1.4 billion (1989)

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