Central Grocery
Legendary New Orleans grocery store, famous for inventing the muffuletta sandwich.
Last updated November 4, 2026
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Overview
Central Grocery is a historic grocery store in the French Quarter of New Orleans, founded by Sicilian immigrant Salvatore Lupo in 1906. It is famous for inventing the muffuletta sandwich, made with a round sesame bread, olive salad, and various Italian meats and cheeses. The store still operates today and is a local culinary landmark.
Products and positioning
A historic specialty food store specializing in traditional Italian flavors.
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