CHALI

CHALI is the high-end fast-moving consumer tea brand of Guangzhou Chali Group Co., Ltd., a company founded in August 2013 and headquartered in Guangzhou. The group describes itself as a leading tea consumer goods company and professional tea beverage service provider, dedicated to a new generation of Chinese tea. Its product formats include whole-leaf teabags, bottled ready-to-drink tea, freeze-dried tea blocks, and tea powder. The group also operates the high-end new-style wellness tea brand Yushou Tea, launched in June 2023. CHALI is described as a leading Chinese teabag brand, combining Eastern culture with modern lifestyle aesthetics, and reports more than 20 million online purchasing users.

Guangzhou Chali Group Co., Ltd. was founded in August 2013 and is headquartered in Guangzhou. The company describes itself as one of China's leading tea consumer goods companies and a professional tea beverage service provider, committed to carrying forward Chinese cultural essence through a new generation of Chinese tea. Its CHALI brand is positioned as a leading Chinese teabag brand, combining standardized product concepts, high quality requirements, and innovative R&D thinking with Eastern culture and modern minimalist lifestyle aesthetics. The group launched a new high-end new-style wellness tea brand, Yushou Tea, in June 2023. The company has built its own supply chain, including a fully automated deep-processing production center, an R&D center, and an international tea academy, and states it has more than 20 million online purchasing users.

High-end fast-moving consumer tea brand; leading Chinese teabag brand; new retail benchmark in China's tea industry.

• Whole-leaf teabags

  Core product format; the company's core product is described as whole-leaf triangular teabags.

• Bottled ready-to-drink tea

  One of the group's multi-format tea products.

• Freeze-dried tea blocks

  One of the group's multi-format tea products.

• Tea powder

  One of the group's multi-format tea products.

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