Chalk Couture
Chalk Couture is a U.S.-based direct sales brand offering DIY home décor products such as reusable Chalk Transfer® stencils, Chalkology® Paste and Ink, surfaces, and accessories.
Last updated September 15, 2026
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Overview
Chalk Couture is a U.S.-based direct sales company offering high-end DIY home décor products, including reusable stencils, washable chalk paste and ink, surfaces, and accessories. The brand describes itself as a fun, DIY home décor brand with easy-to-use, always on-trend products. Its product line centers on Chalk Transfer® stencils made of mesh silk-screen that are reusable, Chalkology® Paste and Chalkology® Ink, a range of surfaces, heat transfers, accessories, and kits. The company also runs a Perks membership program and a Club Couture monthly subscription, and sells through a Designer network in the United States and Canada.
History
Chalk Couture is described as a U.S.-based direct sales company offering high-end DIY home décor products, including reusable stencils, washable chalk paste and ink, surfaces, and accessories. The brand presents itself as a fun, DIY home décor brand with easy to use, always on-trend products. Its stated mission is to bring color, creativity, and connection to the world around us, making life a work of art and home a happy masterpiece. The company offers Chalk Transfer® designs, reusable and single-use surfaces, and vibrant Chalkology® Paste colors, and it operates a Perks membership program as well as a Club Couture monthly subscription. It sells through a Designer network with United States and Canada options.
Products and positioning
A fun, DIY home décor brand with easy to use, always on-trend products.
Chalk Transfer® stencils
Stencils made of mesh silk-screen, designed for use on a variety of surfaces; reusable up to 8-12 times with proper care and cleaning.
Chalkology® Paste
Vibrant paste colors applied over a Transfer with a squeegee.
Chalkology® Ink
Washable chalk ink offered by the brand.
Surfaces
Reusable and single-use surfaces that serve as the building blocks of décor projects.
Heat Transfers
Designs applied with a heat press.
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