Chando

Chando (Chinese: 自然堂) is a Chinese beauty and personal-care brand. The brand is best known in the Chinese market for skincare and cosmetic products, and it has built a broad consumer following through mass-market retail and e-commerce channels. The name Chando is also used by a separate home-fragrance brand, 香度 (Chando), which operates at chando.com and focuses on scented ceramics, reed diffusers, car fragrances, and related lifestyle products. The two uses of the Chando name refer to distinct commercial offerings: the skincare brand 自然堂 and the fragrance brand 香度. The fragrance brand 香度 (Chando) presents itself as a purveyor of Eastern-inspired home fragrance and lifestyle objects. Its official site organizes products into categories such as 散香瓷 (scented ceramics), 沁香竹 (reed diffusers), 车载香氛 (car fragrances), 佩香瓷 (wearable scent ceramics), 蜡烛 (candles), and 精油补充液 (essential oil refills). It also offers 定制服务 (customization services) and 散香设备 (diffusion devices). The brand emphasizes craftsmanship and artisanal heritage, with site sections titled 师匠精神 (artisan spirit) and 精致手工艺传承 (inheritance of fine craftsmanship). Chando (香度) has pursued an international presence through trade exhibitions. Its event timeline records appearances at Maison&Objet in Paris, Ambiente in Frankfurt, and the Shenzhen Gift Fair, among others. The brand has also engaged in collaborations, including a Hello Kitty series and a partnership with Naeema Alghadhban for entry into the Kuwait market. Its product lines include named collections such as 瞬间永恒, 花园梦境, 素直, 绽放, 都会, 有岩, 粉漾, 上海风情, 海洋, and 芳园系列. This dossier covers the Chando brand as evidenced by the official website chando.com and its published history page. The skincare brand 自然堂 is a separate entity and is not the subject of the detailed evidence provided here.

The available reference material supports identifying Chando (自然堂) as a Chinese skincare and cosmetics brand, but it does not establish a reliable chronological history. No verified founding year, founder, original product, ownership structure, headquarters, corporate parent, or early distribution information is provided. Similarly, the supplied material does not document the brand's subsequent expansion, changes in product strategy, retail development, international activity, or current operating status. The official website supplied for this entry is chando.com.cn. A separate reference identifies chando.com as an official website, but the available evidence does not explain whether the two domains represent the same current brand operation, an earlier site, or related entities. Because these details cannot be resolved from the sources provided, no dates or corporate relationships have been added. The brand's documented category remains skincare, with cosmetics also represented in the supplied dossier. Further research using the brand's official corporate disclosures, product archives, regulatory filings, reputable business reporting, and authoritative Chinese-language reference sources would be required to produce a dependable account of its origins, ownership, milestones, product generations, campaigns, and present-day business.

• Chando appeared at Frankfurt Ambiente, presenting its design-led fragrance products to an international audience.

• Chando CHANDO partnered with Shanghai Fashion Week for a closing show.

• Chando CHANDO collaborated with Yuejie Jewelry to showcase contemporary femininity.

• Chando opened a new store at Beijing Hanguang Department Store.

• Chando showcased at the Shanghai Modern Home Exhibition, creating a sensory and visual experience.

• Chando returned to Frankfurt Ambiente in Germany.

• Chando participated in the Shenzhen Gift Fair.

• Chando appeared at the Modern Shanghai Fashion Home Exhibition and the Shenzhen Gift Fair.

• Chando's Yuhushou car fragrance was selected for a gold award.

• Chando won the 2021 Ruili Light Luxury Brand Competition Quality Award.

• Chando landed at the Shenzhen Gift Fair, leading a new trend in Eastern gift-giving.

• Chando received the BrandStar Awards 2021.

• Chando's '花好月圆' won the 16th Creative China Design Award.

• Chando's Shanshui car ornament won the 2022 Dandelion Award for Annual Marketing.

• The 30th Shenzhen Gift Fair concluded with Chando present.

• Chando announced a global first launch with Naeema Alghadhban to enter the Kuwait market.

• Chando returned to Ambiente Frankfurt with new products.

• Chando appeared again at the Shanghai Fashion Home Exhibition.

• The 31st Shenzhen Gift Fair concluded and Chando was shortlisted for the 2023 Golden Osmanthus Award.

• Chando presented new products at Ambiente Frankfurt.

• The 32nd Shenzhen Gift Fair concluded with Chando participating.

• Chando impressed at Design Shanghai 2024.

• Chando partnered with Maison&Objet Paris home decor exhibition.

• Chando concluded a successful run at the Frankfurt trade fair in Germany.

• Skincare

  Skincare products

  Skincare is the principal category associated with Chando in the available reference material. Specific ranges, formulations, ingredients, claims, packaging formats, launch dates, and current availability are not documented sufficiently to identify individual product families or flagship items.

• Cosmetics

  Cosmetics

  The supplied dossier also places Chando within cosmetics more broadly. No authoritative product catalogue or chronology is available in the provided material, so individual makeup categories, named products, launch periods, and present status remain unverified.

• 2026

  AI Ad With 'Overindulgent Women' Wording Offends Women

  An account authorized by Chando ran an AI-generated ad that used phrases such as “this is a woman who has overindulged in lust” and “no man will like a woman with a sagging face who looks old,” drawing criticism for stigmatizing women and creating appearance anxiety; the video was taken down for rectification.

  Source

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• Unconfirmed

  Reported2021.07.12

  Chando launches campaign film with Wu Minxia[8]自然堂与吴敏霞推出态度宣传片prnasia.com

  Chando released a campaign film made with diver Wu Minxia, themed “Naturally Ignited,” to promote confidence and natural beauty among women.

• 2020.05.29

  Reported2020.05.29

  Chando launches Fullerene Micro-Current Glow Mask[9]自然堂推出富勒烯微导发光面膜prnasia.com

  Chando, a brand under Jala Group, launched the Fullerene Micro-Current Glow Mask, also called the “Little Light Bulb” mask, which the article describes as a new product that had become popular in the consumer market.

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1. 1Chando official websitechando.com.cn
2. 2Chando website referencechando.com
3. 3大事记chando.com
4. 4香度的故事chando.com
5. 5香度的故事chando.com
6. 6AI Ad With 'Overindulgent Women' Wording Offends Womenbjnews.com.cn
7. 7AI Ad With 'Overindulgent Women' Wording Offends Womenm.mp.oeeee.com
8. 8自然堂与吴敏霞推出态度宣传片prnasia.com
9. 9自然堂推出富勒烯微导发光面膜prnasia.com