ChaTraMue
ChaTraMue is Thailand's original Thai tea brand, established in 1945 and known for its signature Thai tea blends.
Last updated September 15, 2026
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Overview
ChaTraMue is a Thai tea brand that describes itself as Thailand's original Thai tea brand, with a history of over 80 years. The brand name ChaTraMue means "Number One Brand Thai Tea," and 1945 is its official founding year. Its flagship product is the Original Thai Tea, made from Thai tea leaves harvested at peak times and hand-selected. The product range also includes Thai Green Tea, Thai Tea Extra Gold, Rose Oolong Tea, and Jasmine Butterfly Pea Tea.
History
The family's tea business began in 1920 when Sa Pae, the third brother of the family's patriarch, led his eight siblings from Chaozhou, China to settle in Thailand. In 1925, Sa Pae opened a Chinese tea shop called Lim Meng Keeat on Chalermburi, Yaowarat Road, importing tea products from China. After nearly 20 years of successful operations, the shop was damaged during the bombing of World War II and the business relocated to Soi Padungdao, Yaowarat, continuing to sell Chinese teas such as Oolong and green tea, and during this period red tea was also introduced. In 1945, as Thailand's tropical climate made hot Chinese tea less popular, the shop introduced red tea blends for Thai Milk Tea and Thai Black Tea, both served over ice; the brand name ChaTraMue ("Number One Brand Thai Tea") was born, and 1945 became the official founding year. Between 1945 and 1965, tea leaves in Thailand were mostly used for local dishes such as tea leaf–wrapped appetizers, and over time Thai people began making their own tea, developing it into what is now known as Thai tea; Mr. Ting, the shop manager, was among the pioneers who opened a tea factory on Wawee Hill, Mae Suai District.
Products and positioning
Thailand's original Thai tea brand, emphasizing heritage, honesty, quality, and care.
Original Thai Tea
Flagship product made from Thai tea leaves harvested at peak times and hand-selected to yield the signature flavor profile.
Thai Green Tea
Green tea mix exclusively grown and harvested from the cool mountainous regions in Thailand; best served with milk, hot or iced.
Thai Tea Extra Gold
Rose Oolong Tea
Crafted from premium oolong tea leaves infused with rose petals, offering a smooth, slightly sweet flavor with a fragrant finish.
Jasmine Butterfly Pea Tea
Made from butterfly pea flower, jasmine, and Thai green tea leaves; the butterfly pea has a natural blue color when brewed and changes to purple when lemon is squeezed into it.
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