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Swedish eyewear brand co-founded by childhood friends Daniel Djurdjevic and Charlie Lindström.

Last updated September 10, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

CHIMI is an eyewear brand co-founded by childhood friends Daniel Djurdjevic and Charlie Lindström; the idea originated when Charlie broke a pair of sunglasses. The brand describes itself as having grown into one of the leading eyewear brands in Sweden, with a presence extending far beyond borders and oceans. It sells sunglasses and glasses, and operates stores in New York, Stockholm, Paris, Cape Town and Oslo, as well as shop-in-shop locations at NK Stockholm and NK Gothenburg. Retail partners include Le Bon Marché and Browns.

History

For childhood friends and co-founders Daniel Djurdjevic and Charlie Lindström, the idea for CHIMI was born when Charlie broke a pair of sunglasses. Years later, despite replacing them, he still found himself searching for that same silhouette. The brand states that it has grown into one of the leading eyewear brands in Sweden, with a presence that extends far beyond borders and oceans. CHIMI describes itself as built around seeing the world differently, rooted in freedom, empowerment and ease.

Products and positioning

Designed for everyday life and priced to feel effortless to replace; eyewear as personal, expressive and ever-evolving.

  • Model 04 Core

    Model 04’s strong squared frame, slim sides and deep bevel cuts redefine modern sophistication. Silver-tone rivet hinges complete its confident silhouette. Features a flat lens for a contemporary edge. Handcrafted in acetate – an adjustable material that flexes to fit. Perfect for small to medium heads. Each pair includes a branded case and cleaning cloth.

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