Choice Energy

Choice Energy is an Australian energy management and consultancy business that positions itself as an expert partner for commercial and industrial energy users. According to its official website, the company's mission is to help Australian businesses reduce energy costs by applying expertise in energy assessment and management so clients "pay less, and use less." It offers a suite of services spanning commercial energy procurement, solar power systems, LED lighting, solar battery systems, power factor correction, metering and monitoring, and network tariff and demand analysis. Through its procurement service, the company invites up to thirteen Australian energy retailers to compete for a client's business, aiming to secure market-leading rates. The company was co-founded by CEO Chris Dean and business partner Alan Gill. In a statement on the company's About page, Dean explains that they saw an opportunity to make energy more transparent, straightforward, and accessible, and believed that by first securing better rates for customers they could then explore ways to invest the savings into reducing grid energy usage. The company emphasizes a long-term relationship model, with a dedicated energy management consultant assigned to each client. Choice Energy has received recognition for its growth. It placed second on the Australian Financial Review Fast 100 list in 2020, fifth on the Financial Times High Growth Companies Asia-Pacific 2020 list, and was named a Smart50 award winner in 2018 by SmartCompany. These accolades reflect its rapid expansion in the Australian business energy market. The company operates solely in Australia and serves commercial clients across various sectors. Its services are designed to address rising energy prices, helping businesses invest in renewable and efficient technologies while optimizing their energy procurement and network tariffs. Choice Energy remains a private company, with no publicly disclosed parent or ownership structure beyond its founders.

Choice Energy was founded by Chris Dean and Alan Gill, who identified an opportunity to make energy more transparent, straightforward, and accessible for Australian businesses. In a statement on the company's website, Dean explains that the founding idea was to first secure better energy rates for customers, then explore ways to invest the resulting savings into reducing their grid energy usage. This dual approach—procurement savings plus efficiency and renewable investments—became the foundation of the company's service model. The company grew rapidly in the Australian business energy market. In 2018, it was recognized as a Smart50 award winner by SmartCompany, an award acknowledging Australia's fastest-growing small and medium enterprises. In 2020, Choice Energy placed second on the Australian Financial Review Fast 100 list, which identifies the fastest-growing companies in Australia. In the same year, it ranked fifth on the Financial Times High Growth Companies Asia-Pacific list, which ranks companies across the region by compound annual growth rate in revenue. Choice Energy's service portfolio expanded to include commercial solar, LED lighting, solar battery systems, power factor correction, metering and monitoring, and network tariff and demand analysis, alongside its core energy procurement service. The company emphasizes a long-term client relationship model, with dedicated energy management consultants supporting businesses through changing market conditions. As of the available evidence, Choice Energy remains a private Australian company focused exclusively on the domestic commercial energy market.

• 2020

  Placed second on the Australian Financial Review Fast 100 list of fastest-growing companies.

• 2020

  Ranked fifth on the Financial Times High Growth Companies Asia-Pacific list.

• 2018

  Named a Smart50 award winner by SmartCompany, recognizing Australia's fastest-growing SMEs.

Energy management consultancy helping Australian businesses reduce energy costs through procurement and efficiency solutions.

• Commercial Energy Procurement

  Up to thirteen Australian energy retailers compete to win the client's business, securing market-leading rates.

• Commercial Solar

  Solar systems designed to provide return on investment and protect against future wholesale electricity price increases.

• LED Lighting

  Energy-saving LED lighting to reduce maintenance costs and enhance work environment productivity and safety.

• Solar Battery Systems

  Battery-backup-ready solar systems for off-grid energy storage and maximum cost reductions.

• Power Factor Correction

  Managing peak power loads to reduce demand charges from network distributors.

• Metering and Monitoring

  Validating bill accuracy to mitigate financial risk exposure from high energy costs.

• Network Tariff and Demand Analysis

  Analyzing commercial energy bills and meter data to find more reflective network tariffs and reduce energy spend.

1. 1Choice Energy official websitechoiceenergy.com.au
2. 2About Choice Energychoiceenergy.com.au
3. 3Choice Energy on Wikidatawikidata.org