Recent events
Recent events tied to this brand in public sources.
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2020
McCormick completes acquisition of Cholula's parent company
McCormick announced that it had completed the purchase of Cholula Hot Sauce's parent company from L Catterton for $800 million, subject to customary purchase price adjustments.
2020
Cholula and Independent Restaurant Coalition announce a virtual fundraising event
Cholula Hot Sauce and the Independent Restaurant Coalition announced that they would host a virtual Cinco de Mayo event to raise funds for advocacy efforts supporting local restaurants.
2020
Avocados From Mexico, Bud Light and Cholula renew Guac Nation partnership
Avocados From Mexico partnered with Bud Light and Cholula to bring back its Guac Nation program for a second year, with in-store promotions and sweepstakes.