Cholula
Mexican-style hot sauce brand
Last updated November 4, 2026
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- Nov 4, 2026
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- Nov 4, 2026
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Overview
Cholula is a well-known hot sauce brand recognized for its distinctive wooden cap and unique chili blend. It offers a variety of flavors and is widely used as a condiment and dipping sauce.
Products and positioning
Mid-to-high-end, emphasizing authentic Mexican flavor and high-quality ingredients
辣酱
Cholula Original Hot Sauce
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Cholula Chili Garlic
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Cholula Chipotle
Recent events
Reported
McCormick completes acquisition of Cholula's parent company[2]
McCormick announced that it had completed the purchase of Cholula Hot Sauce's parent company from L Catterton for $800 million, subject to customary purchase price adjustments.
Reported
Cholula and Independent Restaurant Coalition announce a virtual fundraising event[3]
Cholula Hot Sauce and the Independent Restaurant Coalition announced that they would host a virtual Cinco de Mayo event to raise funds for advocacy efforts supporting local restaurants.
Avocados From Mexico, Bud Light and Cholula renew Guac Nation partnership[4]
Avocados From Mexico partnered with Bud Light and Cholula to bring back its Guac Nation program for a second year, with in-store promotions and sweepstakes.
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