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ChooKa is an Israeli fast-food chain serving a fusion of Thai, Japanese and Chinese cuisine, including sushi, spring rolls, noodles and sandwiches.

Last updated September 28, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

ChooKa (stylized as ChooKa; Hebrew: צ'וקה) is an Israeli fast-food restaurant chain specializing in Asian fusion cuisine. It was founded in 2008 by Nir Ma'atuk and Sophie Bar, and is operated by the company Nira'or Restaurant Management. The chain combines rural Thai dishes with contemporary Japanese and Chinese kitchens, offering sushi, spring rolls, noodles, sandwiches and wok-fried dishes. Its menu includes signature items such as Pad Thai, ChooKa Noodles with chicken, beef or goose, Pad Krapow, Massaman, vegetarian combinations, Sun Roll sushi specials, and a "Make Your Own Roll" self-assembly sushi option. The brand also runs sushi workshops and offers delivery and pickup services, including party trays for private and business customers. As of February 2020, ChooKa had 21 branches nationwide, of which 20 were active. The chain's official website states that it currently has 20 restaurants across Israel, each providing delivery services in its local area. In 2015, ChooKa acquired the "Chinatown" restaurant chain for 11 million shekels, expanding its footprint in the Israeli Asian food market. The brand positions itself on freshness, high-quality ingredients, and a rich menu that blends traditional and modern Asian flavors. Its tagline, "ChooKa came to make it tasty here!" (צ'וקה הגיעה לעשות פה טעים!), reflects its casual, flavor-focused approach. ChooKa operates in the competitive Israeli fast-casual dining sector, where Asian cuisine is popular. The chain's growth from its founding to over 20 locations within roughly a decade illustrates its success in the local market. The company remains privately held under Nira'or Restaurant Management, with no public listing. Its website serves as a hub for menu browsing, online ordering, delivery, and information about franchise opportunities and accessibility.

History

ChooKa was founded in 2008 by Nir Ma'atuk and Sophie Bar as an Israeli fast-food chain specializing in Asian fusion cuisine. The brand is managed by Nira'or Restaurant Management. By 2015, the chain had established 15 branches. In the same year, ChooKa acquired the "Chinatown" restaurant chain for 11 million shekels, a strategic move that expanded its presence in the Israeli Asian food market. As of February 2020, ChooKa operated 21 branches nationwide, with 20 active locations. The chain's official website currently states it has 20 restaurants across Israel, each offering delivery services to both private and business customers in its area. ChooKa's menu combines rural Thai dishes with contemporary Japanese and Chinese kitchens, featuring wok-fried dishes and fresh sushi. The brand also offers sushi workshops and party trays, and emphasizes high-quality ingredients and freshness without compromise.

  • 2020

    As of February 2020, ChooKa had 21 branches (20 active) nationwide.

  • 2015

    ChooKa acquired the "Chinatown" restaurant chain for 11 million shekels.

  • 2015

    By this year, 15 branches had been established.

  • 2008

    ChooKa founded by Nir Ma'atuk and Sophie Bar.

Products and positioning

Casual Asian fusion fast-food chain emphasizing freshness, quality ingredients, and a blend of Thai, Japanese and Chinese flavors.

  • Sushi

  • Spring rolls

  • Noodles

  • Sandwiches

  • Pad Thai

  • ChooKa Noodles

  • Pad Krapow

  • Massaman

  • Sun Roll

  • Make Your Own Roll

Sources4 sources

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