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US activewear brand known for inclusive and technical designs.

Last updated August 26, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Chromat, founded by Becca McCharen-Tran in New York in 2010, is an activewear brand known for bold, inclusive designs that emphasize body positivity and functionality. Products include swimwear and sportswear, often featuring architectural silhouettes and technical fabrics.

Products and positioning

Mid-to-high-end market, positioned as a fashion-forward, inclusive sportswear brand.

Product categories. Swimwear · Activewear · Bodysuits

Recent events

  • Unconfirmed

    Reported

    Chromat and Tourmaline codesign a swimwear collection[1]

    Chromat teamed up with filmmaker and artist Tourmaline to codesign a genderless swimwear collection and host a party at The People's Beach at Jacob Riis Park in Queens.

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