Classic Pizza

Classic Pizza is a Finnish restaurant chain specializing in gourmet-class pizzas. The first Classic Pizza pizzeria opened in the seaside holiday town of Hanko, Finland, in 1996, founded by the Toivanen family. Over the following two decades the chain expanded across Finland, establishing itself as a premium casual-dining pizza brand. In September 2017 the owning Toivanen family opened the first Classic Pizza restaurant outside Finland, in Aarhus, Denmark, and further Danish openings plus entry into Sweden were planned for 2018. The chain's stated ambition before 2021 was to operate 50 restaurants and to quintuple turnover to over 500 million Danish kroner. Classic Pizza positions itself around carefully made, premium-class pizzas using high-quality ingredients in a relaxed environment. According to its official website, all pizzas are made on a sourdough base that brings subtle acidity, deep aroma and a crisp, airy rim. The base is topped with tomato sauce made on site from genuine San Marzano DOP-classified tomatoes, and the cheese is the chain's own mozzarella–gouda blend balancing mozzarella's softness and stretch with gouda's richness. The menu also includes starters and desserts as well as a wine list focused on Italian wines chosen to support the flavors of the dishes. The brand runs seasonal and promotional offers. Its autumn campaign features mushroom pizzas such as the crème fraîche-based Forest Gold and its vegan tomato-based counterpart Forest Green, available for a limited period. A lunch offer provides a premium sourdough pizza at lunchtime for 14 euros with two chosen toppings. Menu highlights include starters such as Mama's Meatballs, made with a classic grandmother's recipe. Classic Pizza is a private, family-owned business. Its primary market is Finland, with international expansion into Denmark and planned expansion into Sweden. The chain operates as a full-service pizzeria restaurant concept rather than a delivery-only or fast-food format, emphasizing dine-in experience, quality ingredients and a curated beverage program.

Classic Pizza is a Finnish-based pizzeria chain specializing in gourmet-class pizzas. The chain's first pizzeria opened in the holiday town of Hanko, Finland, in 1996. From that single location the brand spread to most of Finland over the following years, building a reputation for premium pizza in a relaxed restaurant setting. In September 2017 the owning Toivanen family opened the first Classic Pizza restaurant outside its home country, in Aarhus, Denmark. During 2018, further openings were planned: four additional restaurants in Denmark and establishment of the chain in Sweden. The chain's stated goal before 2021 was to have 50 restaurants and to quintuple turnover to over 500 million Danish kroner. Classic Pizza's product identity centers on sourdough. According to its official website, all pizzas are made on a sourdough base that provides subtle acidity, deep aroma and a crisp, airy rim. The base is crowned with tomato sauce prepared on site from genuine San Marzano DOP-classified tomatoes. The cheese is the chain's own mozzarella–gouda blend, balancing mozzarella's softness and stretch with gouda's richness. The menu extends beyond pizza to include starters and desserts, plus a wine list focused on Italian wines designed to support the flavors of the dishes. The brand runs seasonal campaigns and promotions. Its autumn campaign features mushroom pizzas from the forest: the crème fraîche-based Forest Gold and its vegan tomato-based counterpart Forest Green, available for a limited time. A lunch offer provides a premium sourdough pizza at lunchtime for 14 euros, with two toppings chosen from the selection. Menu highlights include starters such as Mama's Meatballs, made with a classic grandmother's recipe. Classic Pizza remains a private, family-owned business. Its primary market is Finland, with operations in Denmark and plans for Sweden. The concept is a full-service pizzeria restaurant rather than a delivery-only or fast-food format.

• 2021

  Stated goal of 50 restaurants and turnover over 500 million Danish kroner.

• 2018

  Plans for four additional restaurants in Denmark and establishment in Sweden.

• 2017

  First restaurant outside Finland opens in Aarhus, Denmark, in September.

• 1996

  First Classic Pizza pizzeria opens in Hanko, Finland.

Premium-class pizzas made with high-quality ingredients in a relaxed environment.

• Sourdough pizza

  All pizzas made on a sourdough base with subtle acidity, deep aroma and a crisp, airy rim.

• Forest Gold

  Crème fraîche-based mushroom pizza from the autumn campaign.

• Forest Green

  Vegan tomato-based mushroom pizza from the autumn campaign.

• Mama's Meatballs

  Classic grandmother's recipe meatballs starter.

• Classic lunch

  Premium sourdough pizza at lunchtime for 14 euros with two chosen toppings.

1. 1Etusivu - Classic Pizzaclassicpizza.fi
2. 2Classic Pizza - Wikidatawikidata.org
3. 3Classic Pizza - Wikipedia (Danish)da.wikipedia.org