Clatronic

Clatronic is the commercial brand and company name associated with Clatronic International GmbH, a German family-owned business founded in 1982. The company began as an importer of small electrical appliances and is described in the supplied company material as a wholesaler serving national and international trade customers. The name is said to refer to Claßen, the family name of the company’s founders; the evidence does not identify individual founders. The company is based in Kempen in the Lower Rhine region of North Rhine-Westphalia, near Krefeld. Its official company profile describes a product range of more than 300 articles and a logistics centre of 100,000 square metres. It says Clatronic supplies leading retail companies in Germany and internationally, across more than 60 countries. The wider Clatronic corporate group is described as importing and distributing large and small electrical appliances as well as consumer electronics. Its portfolio includes the Clatronic, Bomann, ProfiCook, ProfiCare, CTC and AEG brands, and it also sells through independent mail-order businesses. The evidence identifies C. Bomann GmbH and Elektro-technische Vertriebsgesellschaft mbH as companies associated with the group; it notes that Bomann was acquired in 1997. These group-level activities should not be treated as a detailed catalogue of Clatronic-branded products. Clatronic’s documented role is primarily that of an importer, wholesaler and supplier to retail partners rather than a manufacturer. The company’s stated international reach and broad electrical-appliance assortment position it as a multi-category consumer-appliance business. The supplied sources do not name current executives, provide a detailed breakdown of products sold under the Clatronic label, or specify individual ownership beyond the family-owned description.

Clatronic International GmbH was established in 1982 as a family-owned importer of small electrical appliances. The company’s official account describes the business as having developed a range of more than 300 articles and an international distribution operation. Its name is linked to Claßen, the family name of the company’s founders, although the supplied sources do not give their individual names. The business is based in Kempen in the Lower Rhine region of Germany. Its official company profile describes a 100,000-square-metre logistics centre serving leading national and international trading companies. It states that Clatronic supplies partners in more than 60 countries. The available account presents the company as an importer and wholesaler, with distribution and logistics central to its operations. The wider corporate group imports and distributes large and small electrical appliances and consumer electronics under several brand names, including Clatronic, Bomann, ProfiCook, ProfiCare, CTC and AEG. The group also uses independent mail-order businesses. C. Bomann GmbH is identified as a group company, and the supplied German Wikipedia article states that it was acquired in 1997. Elektro-technische Vertriebsgesellschaft mbH is also identified as part of the group, with activity in consumer electronics, electrical health-care products and seasonal electrical goods. The historical article mentions that this company was formerly a licensee of Electrolux, but supplies no dates for that arrangement. The evidence portrays Clatronic as an active German family-owned importing and wholesale business with a substantial logistics operation and international retail distribution. It does not establish a detailed chronology of Clatronic-branded product launches, named leadership, or changes in ownership beyond the group and acquisition information stated above.

• 1997

  Bomann acquired

• 1982

  Clatronic International GmbH established

A family-owned German importer and wholesaler offering a broad electrical-appliance assortment to domestic and international retail partners.

• Small electrical appliances

  Clatronic is described by the company as an importer of small electrical appliances, with a range of more than 300 articles.

• Electrical appliances and consumer electronics

  The supplied article describes these as product categories imported and distributed by the wider Clatronic group.

1. 1Clatronic International GmbH - Wir über unsclatronic.de
2. 2Clatronicde.wikipedia.org
3. 3Clatronicwikidata.org