Clean Ocean Action
A New Jersey-based nonprofit coalition working to protect marine water quality, beaches, and wildlife in the New York Bight.
Last updated August 24, 2026
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Overview
Clean Ocean Action (COA) is a United States nonprofit environmental organization focused on protecting marine water quality and coastal ecosystems in the New York Bight, particularly along the New Jersey shore. Its work combines scientific research, public education, community organizing, volunteer activity, and advocacy directed at government agencies and public officials. Rather than operating as a conventional consumer brand, Clean Ocean Action functions as a public-interest organization whose identity is associated with ocean stewardship, coastal restoration, pollution prevention, and civic participation. The organization was formed in 1984 in response to severe pollution and waste problems affecting New Jersey beaches and nearshore waters. At the time, parts of the shore were associated with extensive trash accumulation and ocean dumping, conditions that contributed to beach closures and heightened public concern about marine degradation. Clean Ocean Action emerged from a broad coalition of environmentally concerned businesses, civic groups, and nonprofit organizations. Its early role was to bring together evidence, public pressure, and organized community action around the protection of the coast. COA's approach is built around three mutually reinforcing activities. First, it gathers and analyzes information about marine pollution. Beach and waterway cleanups are used not only to remove debris but also to document the types and sources of litter entering the marine environment. The resulting information can be communicated to state and federal programs and used to support stronger enforcement and pollution-control measures. Second, the organization educates residents, students, families, businesses, and other community groups about ocean pollution and practical conservation behavior. Third, it advocates for public policies intended to preserve clean beaches, protect marine wildlife, and prevent harmful discharges and dumping. The organization's public activities include beach sweeps, rallies, interactive events, educational presentations, student leadership initiatives, and community cleanups. Volunteers include students, families, businesses, and partner nonprofit organizations. The organization also encourages everyday pollution-prevention practices such as using reusable items, recycling, avoiding litter, and joining local cleanup activities. Children under 12 may participate in volunteer activities when accompanied by an adult, according to the referenced organizational material. Among the policy outcomes attributed to Clean Ocean Action are the closure of eight ocean-dumping sites and continued support for the Clean Ocean Zone policy and the federal BEACH Act. Its campaigns and programs connect local action with broader coastal policy: volunteers remove debris while collecting information, students develop advocacy and environmental leadership skills, and public communications seek to influence authorities responsible for beach safety, marine resources, and water quality. Clean Ocean Action's principal constituency is regional rather than global. Its core geographic focus is the New York Bight and the New Jersey coast, although its educational and policy themes address ocean pollution more broadly. The organization remains best understood as a regional environmental advocacy and community-action brand, with credibility derived from coalition building, scientific analysis, visible volunteer work, and sustained public engagement.
History
Clean Ocean Action was established in 1984 after growing concern over the condition of New Jersey's coastal waters and beaches. The shore was experiencing substantial trash accumulation, beach closures, and the effects of ocean dumping. These conditions created a need for an organization that could combine public education with organized environmental advocacy and direct cleanup work. COA was formed by a broad coalition that included environmentally concerned businesses, community groups, and other organizations. From its beginning, the organization treated marine pollution as both an environmental and a civic problem. Its work has not been limited to removing visible litter. Cleanup events have also served as opportunities to record the kinds of debris found on beaches and waterways, helping identify pollution sources and document changing conditions. COA uses this information in communications with state and federal programs, seeking stronger enforcement and more effective protection of marine and coastal resources. The organization has supported policies intended to prevent ocean dumping and maintain clean coastal waters. The referenced material credits Clean Ocean Action with helping shut down eight ocean-dumping sites and with continuing support for the Clean Ocean Zone policy and the federal BEACH Act. These efforts reflect a broader strategy of combining local evidence and public mobilization with formal government action. Volunteer participation became a central part of COA's operating model. Students, families, businesses, nonprofit organizations, and other residents take part in beach, waterway, and underwater cleanups. The activities provide an immediate environmental benefit by removing debris that can injure marine wildlife or degrade beaches. They also create a public platform for explaining the relationship between consumer behavior, litter, coastal health, and wildlife protection. The organization encourages reusable products, recycling, proper waste disposal, avoidance of litter, and continued participation in local cleanups. Education is another long-standing component of the organization's work. The Student Environmental Advocates and Leaders, or SEAL, program provides training in which students develop ideas for environmental solutions through advocacy and campaigns. The Student Summit gives middle-school students opportunities to learn about marine wildlife and environmental systems through hands-on activities. COA also offers presentations about ocean pollution for student and community audiences, while its Education Ambassador Program prepares individuals with presentation skills to discuss marine issues with different communities. The annual Beach Sweeps are among the organization's most visible public activities. Volunteers collect and document debris at coastal locations, including areas around Raritan Bay, as part of a wider effort extending toward the Delaware Bay. The events link practical restoration with data gathering, education, and community organizing. In the referenced material, Cindy Zipf is identified as the organization's Executive Director. Under its established model, Clean Ocean Action continues to operate as a regional coalition and advocacy organization centered on the New York Bight and New Jersey shore. Its history is therefore defined less by commercial product releases than by coalition formation, pollution documentation, coastal policy campaigns, volunteer mobilization, and environmental education.
- 1984
Clean Ocean Action is formed
[1]A broad coalition of environmentally concerned businesses, groups, and organizations establishes Clean Ocean Action in response to severe trash, beach closures, and ocean-dumping concerns along the New Jersey shore.
Eight ocean-dumping sites are shut down
[1]The organization is credited with helping close eight ocean-dumping sites as part of its marine-protection and public-advocacy work. The available reference does not specify the dates of the individual closures.
Beach Sweeps become a recurring cleanup and data-gathering activity
[1]Clean Ocean Action organizes recurring beach cleanup events in which volunteers remove debris and collect information that can support pollution analysis and policy advocacy.
Products and positioning
A science-informed, community-led coastal protection organization that combines research, education, volunteer cleanup, and policy advocacy to improve marine water quality and protect New Jersey beaches and wildlife.
Community cleanup and environmental monitoring
Annual Beach Sweeps
Recurring volunteer events in which students, families, businesses, nonprofit groups, and other residents remove litter from beaches and waterways. The activity also records debris, helping the organization identify pollution patterns and communicate evidence to public programs and policymakers.
Environmental education and youth leadership
Student Environmental Advocates and Leaders (SEAL)
A student training program focused on environmental advocacy, campaign development, and the creation of practical responses to marine and coastal pollution issues. It positions students as participants in public-interest environmental work rather than only as classroom learners.
Environmental education
Student Summit
An educational program for middle-school students that uses hands-on activities to introduce marine wildlife, environmental systems, and the effects of pollution on coastal ecosystems.
Public education
Clean Ocean Action Presentations
Educational presentations explaining ocean pollution and related environmental issues to students, residents, and community audiences. The presentations support the organization's broader goal of turning public understanding into conservation behavior and civic engagement.
Community education
Education Ambassador Program
A program through which people with presentation skills share information about ocean pollution with different communities. It extends the organization's educational reach through trained or prepared community communicators.
Marketing campaigns
- Clean Ocean Zone advocacy
New Jersey · New York Bight
Clean Ocean Action supports the Clean Ocean Zone policy as part of its effort to prevent ocean pollution and protect marine water quality near the New Jersey shore and in the New York Bight.
- BEACH Act advocacy
United States · New Jersey
The organization continues to support the BEACH Act, linking coastal advocacy with public-health protection and the monitoring and preservation of safe recreational waters.
- Ocean-dumping site closures
New Jersey · New York Bight
COA's public advocacy and coalition work contributed to the closure of eight ocean-dumping sites, according to the referenced organizational history.
Outcome. Eight ocean-dumping sites were shut down; the available reference does not provide dates or site-by-site details.
- Annual Beach Sweeps
New Jersey
A recurring public cleanup campaign in which volunteers remove and catalog coastal debris at beaches, waterways, and underwater sites, including locations around Raritan Bay and toward Delaware Bay.
Outcome. The organization's reference material states that millions of pieces of harmful debris have been removed by volunteers, although no precise period is given.
- Student Environmental Advocates and Leaders
New Jersey
A youth-oriented advocacy and training initiative that helps students develop environmental solutions through campaigns, public engagement, and environmental study.
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