Cleanhat

Cleanhat (Korean: 클린햇, styled CLEANHAT) is a South Korean household hygiene brand that builds its identity around toilet-bowl cleaning and bathroom sanitation. According to the brand's own materials, it is operated by Greenity Corporation (주식회사 그리니티코퍼레이션) and launched in 2025. Its stated mission is to "manage between cleanings" — that is, to keep a toilet cleaner for longer after a manual scrub, reducing the buildup of water stains and mineral scale. The brand positions itself as a designer of "hygiene routines" rather than a one-off cleaning-supply seller. The core of the range is toilet-bowl cleaner in two formats. The case-type (케이스형) cleaner sits on top of the water tank and is marketed as delivering up to 90 days and roughly 1,500 automatic flushes of uniform cleaning, with KCL deodorization certification and KATRI / Korea Environmental Industry & Technology Institute safety certification cited on the product page. The coin-type (코인형) cleaner is a solid 50 g tablet that is dropped into the tank film-and-all, cleaning automatically with each flush; the brand cites KATRI conformity confirmation (EB25-01-0167). Beyond cleaners, Cleanhat sells toilet-cleaning sheets and a charcoal dehumidifier — a hanger-type charcoal dehumidifier for wardrobes containing 200 g of calcium chloride and 20 g of charcoal, with KC safety certification, aimed at the rainy season and seasonal clothing storage. Commercially, Cleanhat sells through its own official store at cleanhat.kr and through Coupang, South Korea's largest e-commerce platform. The brand reports cumulative customer reviews in excess of 3,000, and its best-selling item by review count is the case-type toilet cleaner. Customer service is handled at 1877-3427 on weekdays, and partnership inquiries go to sales@greenitycorp.kr. Pricing is positioned in the accessible mass-market household-goods range, with listed consumer prices around 22,000–26,000 won and sale prices around 12,900–15,900 won for the flagship items. As a young brand launched in 2025, Cleanhat has little public corporate history beyond its own web presence and a Wikidata entry describing it as a South Korean toilet cleaner brand. Its differentiation rests on format innovation (tank-top case and film-in coin formats), long-duration cleaning claims, and third-party safety and deodorization certifications rather than on a long heritage or a broad household portfolio.

Cleanhat is a young South Korean household hygiene brand. According to its own brand page, it launched in 2025 and is operated by Greenity Corporation (주식회사 그리니티코퍼레이션). The brand was built around a single category — toilet-bowl cleaning — and a specific consumer complaint: that a toilet looks clean right after scrubbing but quickly accumulates water stains and mineral scale again. Cleanhat's stated approach is to "manage between cleanings," keeping the bowl cleaner for longer so that each manual cleaning lasts longer. The brand's first and central products are toilet-bowl cleaners in two formats. The case-type cleaner is placed on top of the water tank and is marketed as providing up to 90 days and about 1,500 flushes of uniform cleaning; the product page cites KCL deodorization certification and KATRI / Korea Environmental Industry & Technology Institute safety certification. The coin-type cleaner is a 50 g solid tablet dropped into the tank with its film, cleaning automatically with every flush; the brand cites KATRI conformity confirmation EB25-01-0167. These two formats form the core of the range and account for the brand's most-reviewed items. From that base, Cleanhat extended into adjacent bathroom and household hygiene items. It sells toilet-cleaning sheets and a hanger-type charcoal dehumidifier for wardrobes, containing 200 g of calcium chloride and 20 g of charcoal and carrying KC safety certification, positioned for the rainy season and seasonal clothing storage. This reflects the brand's broader framing as a maker of "household hygiene products" rather than only toilet cleaners. Distribution is direct-to-consumer through the official store at cleanhat.kr and through Coupang, South Korea's dominant e-commerce marketplace. The brand reports cumulative customer reviews of more than 3,000, with the case-type toilet cleaner being its most-reviewed product. Customer service runs on weekdays at 1877-3427, and partnership inquiries are handled at sales@greenitycorp.kr. Pricing sits in the accessible mass-market range, with consumer prices around 22,000–26,000 won and sale prices around 12,900–15,900 won for flagship items. Because the brand is so new, there is little public record of corporate milestones, funding, leadership, or expansion beyond its own website and a Wikidata entry describing it as a South Korean toilet cleaner brand. Its history so far is essentially the story of a 2025 launch, a two-format toilet-cleaner proposition, and an early extension into dehumidifiers and cleaning sheets.

• 2025

  Cleanhat brand launched in South Korea, operated by Greenity Corporation.

• 2025

  Case-type toilet cleaner marketed with up to 90 days / 1,500 flushes of cleaning and KCL deodorization plus KATRI / Korea Environmental Industry & Technology Institute safety certifications.

• 2025

  Coin-type toilet cleaner (50 g solid, 12-pack) launched with KATRI conformity confirmation EB25-01-0167.

• 2025

  Hanger-type charcoal dehumidifier for wardrobes introduced, containing 200 g calcium chloride and 20 g charcoal with KC safety certification.

Mass-market South Korean household hygiene brand focused on toilet-bowl cleaning and bathroom sanitation, emphasizing long-duration cleaning between manual scrubs and third-party safety/deodorization certifications.

• Cleanhat Toilet Cleaner Case Type

  Tank-top toilet cleaner marketed as up to 90 days and about 1,500 flushes of uniform cleaning; KCL deodorization certification and KATRI / Korea Environmental Industry & Technology Institute safety certification. Consumer price 22,000 won, sale price 15,900 won.

• Cleanhat Toilet Cleaner Coin Type (12-pack)

  50 g solid tablet dropped into the water tank with its film, cleaning automatically with each flush; KATRI conformity confirmation EB25-01-0167. Consumer price 22,000 won, sale price 12,900 won.

• Hanger-type Charcoal Dehumidifier (10-pack)

  Wardrobe dehumidifier that hangs like a clothes hanger, containing 200 g calcium chloride and 20 g charcoal; KC safety certification. Consumer price 26,000 won, sale price 14,900 won.

• Cleanhat Toilet Cleaning Sheets

  Toilet cleaning sheets listed among the brand's household hygiene products.

• Cleanhat Shopping Bag

  Branded shopping bag sold at 2,000 won.

1. 1클린햇 | 위생 루틴을 설계하는 생활용품 브랜드cleanhat.kr
2. 2클린햇 | 위생 루틴을 설계하는 생활용품 브랜드 — 브랜드 소개cleanhat.kr
3. 3Cleanhat — Wikidatawikidata.org