Clio

Clio is an American refrigerated-snack brand whose signature product is a handheld Greek-yogurt bar with a creamy, cheesecake-like texture and a coating or drizzle. Founded by Sergey Konchakovskiy in 2015, the brand grew from his attempt to recreate a nostalgic Eastern European treat he remembered from childhood in Ukraine. The concept arose after strained Greek yogurt thickened in his refrigerator and reminded him of sirki, a soft, cheese-like snack. Konchakovskiy and his family experimented with recipes and production methods, aiming to make yogurt convenient to eat without a spoon while retaining the appeal of an indulgent treat. The product concept required more than recipe development. Konchakovskiy found that suitable manufacturing processes and equipment were not readily available, so he assembled a small production operation and adapted refurbished equipment. Clio initially built its business regionally, then broadened distribution and refreshed its brand presentation in 2018. Its playful “All Treat. No Cheat.” positioning framed the bars as a bridge between the perceived benefits of yogurt and the pleasure of chocolate-covered confectionery. Retail expansion to major grocery chains helped the brand move beyond its early regional footprint. Clio’s core offering consists of refrigerated bars made with Greek yogurt. The original range paired yogurt centers with chocolatey coatings in flavors such as chocolate, vanilla, and strawberry. The company broadened the portfolio in subsequent years with reduced-sugar versions, granola-and-yogurt parfait bars, smaller multipack formats, zero-sugar varieties, and products dipped in yogurt coating. Product launches sought to give consumers more flavors, portion formats, and occasions while keeping the brand within refrigerated snacking rather than conventional shelf-stable bars. The business also developed multipacks and sought distribution beyond traditional grocery, including club, convenience, campus, and foodservice channels. The company underwent operational and leadership changes as it expanded. In October 2021, founder Konchakovskiy handed the chief executive role to CPG executive John McGuckin and moved into an executive-chairman role. Clio later reported additional investment and continued to expand retail distribution and product development. Its business faced two publicly announced product-safety recalls: a 2021 recall affecting selected products that could contain small metal fragments, and a 2023 recall of a specific strawberry granola and Greek-yogurt parfait bar because of possible Listeria contamination at a contract manufacturer. The 2023 notice said the affected item was the only product involved and that no illnesses had been reported at the time of the announcement. Clio remains an active refrigerated-food brand headquartered in Piscataway, New Jersey. Its current portfolio includes original chocolate-coated bars, minis, zero-sugar bars, and the kid-oriented Drizzled line, launched in 2026 with fruit-forward flavors and playful packaging. The brand’s official site presents its products as convenient, treat-like snacks made with Greek yogurt, while its retail presence has expanded across the United States and into Canada. On October 6, 2026, Stride Consumer Partners announced a majority investment in Clio. The transaction marked a new ownership chapter; the public announcement did not disclose financial terms.

Clio was founded in 2015 by Sergey Konchakovskiy, an entrepreneur whose product idea joined a childhood food memory with the convenience of a packaged snack. Growing up in Ukraine, he remembered sirki, a soft, cheese-like Eastern European treat. At home in the United States, strained Greek yogurt that had thickened in the refrigerator reminded him of its rich, cheesecake-like texture. Konchakovskiy and his family experimented with shaping the yogurt into bars and adding a chocolate coating, developing a handheld product that could offer the familiarity of yogurt in a more dessert-like form. Turning the idea into a manufacturable product proved difficult. The concept did not fit established production methods, and prospective manufacturing partners did not readily see how to make it at scale. Konchakovskiy therefore developed production capacity himself, adapting refurbished equipment and refining the recipe through successive trials. Clio began selling its bars in 2015, initially building a regional business as shoppers and retailers encountered an unfamiliar refrigerated format. A significant step in the brand’s development came in 2018, when Clio refreshed its identity and widened retail distribution. The “All Treat. No Cheat.” positioning gave the product a distinctive voice and presented it as permissible indulgence: a snack with yogurt credentials and a confectionery-like experience. Contemporary reporting describes distribution at retailers including Whole Foods, Walmart, Harris Teeter, and ShopRite, while the branding agency involved later described the redesign as part of Clio’s movement from regional availability toward national retail. The brand’s packaging and messaging emphasized bright colors, an expressive tone, and an easy-to-eat format. Clio expanded its product range as distribution grew. The original chocolate-coated Greek-yogurt bars remained central, while later offerings included less-sugar bars, granola-and-yogurt parfait bars, new flavors, and multipacks. The parfait range broadened the brand’s approach to portable refrigerated snacking, though it also became the subject of a product-specific recall in 2023. In 2021 the company reported a separate recall involving selected products that might contain small metal fragments from equipment. These were food-safety events rather than evidence of intentional wrongdoing; the publicly available notices identified the affected products and recall actions. In October 2021, founder and then-CEO Konchakovskiy handed the chief executive position to John McGuckin, an experienced consumer-packaged-goods executive, and took an executive-chairman role. Rachel Moore, previously in marketing roles at Clio, was promoted to chief marketing officer. The leadership transition coincided with the company’s efforts to strengthen its operations and grow its retail reach. In 2022, Clio announced a further capital raise to fund expansion and marketing. Reports that year also identified John Thompson as CFO and Rafael Rodas as COO. Clio continued adding retail accounts and extending its product assortment, including entry into Kroger with additional bar varieties. Later portfolio developments included mini Greek-yogurt bars dipped in yogurt coating, announced in 2024, and a kid-focused Drizzled line introduced in 2026. The latter combined Greek yogurt and fruit with chocolatey drizzle, flavors designed to appeal to children, and playful packaging. Clio’s current product families include Original bars, Minis, Zero Sugar bars, and Drizzled bars; the assortment and available flavors may vary over time and by retailer. The company operates in the refrigerated-food category, where its products are sold as convenient snacks as well as treat-like alternatives to conventional yogurt or confectionery. Clio is headquartered in Piscataway, New Jersey, where the company has described its production facility as part of its vertically integrated model. Its U.S. retail reach has been supplemented by distribution in Canada. On October 6, 2026, Stride Consumer Partners announced that it had taken a majority investment in Clio. The public announcement said other shareholders retained minority ownership and did not disclose financial terms. Clio remains an active brand under this new majority ownership.

• 2026

  Drizzled line launches

  [3]Clio Snacks Launches New Drizzled Product Lineprnewswire.com

  Clio introduced a kid-oriented Greek-yogurt bar line with fruit and chocolatey drizzle in three initial flavors.

• 2026

  Stride Consumer Partners becomes majority owner

  [8]Stride Consumer Partners — Newsstrideconsumer.com

  Stride Consumer Partners announced a majority investment in Clio; public materials said other shareholders retained minority stakes and did not disclose transaction terms.

• 2024

  Mini yogurt-dipped bars launch

  [7]Clio Snacks Expands Portfolio With Mini Greek Yogurt Bars Dipped in Yogurtprnewswire.com

  Clio launched mini Greek-yogurt bars dipped in yogurt coating, adding a smaller-format product to its refrigerated snack portfolio.

• 2023

  Limited recall of strawberry parfait bars

  [5]FDA recall notice: Strawberry Granola & Greek Yogurt Parfait Barsfda.gov

  Clio recalled a specific strawberry granola and Greek-yogurt parfait bar because of possible Listeria contamination at a contract manufacturer's facility.

• 2022

  Capital raise and continued distribution expansion

  [6]Clio Snacks Raises Capital, Plans to Hit Profitability Next Yearnosh.com

  The company announced additional investment to support growth and marketing, and expanded its portfolio and retail presence, including entry into Kroger.

• 2021

  John McGuckin becomes CEO

  [4]Clio Snacks names new CEOfoodbusinessnews.net

  McGuckin succeeded founder Sergey Konchakovskiy as CEO; Konchakovskiy moved into an executive-chairman role.

• 2021

  Recall of selected products over possible metal fragments

  [12]Recall of selected products over possible metal fragmentsfoodsafetynews.com

  Clio initiated a voluntary recall of selected products after identifying possible small metallic fragments from production equipment.

• 2018

  Brand refresh and wider retail distribution

  [11]Brand refresh and wider retail distributionfoodnavigator.com

  Clio refreshed its brand identity and broadened distribution, moving toward a larger national retail footprint.

• 2015

  Clio is founded and begins selling its Greek-yogurt bars

  [3]Clio Snacks Launches New Drizzled Product Lineprnewswire.com

  Sergey Konchakovskiy founded Clio after developing a chocolate-coated, handheld Greek-yogurt snack inspired by an Eastern European childhood treat.

A refrigerated, better-for-you snack positioned between yogurt and dessert: convenient, indulgent-tasting Greek-yogurt bars presented as a treat without giving up the familiar appeal of yogurt.

• Refrigerated Greek-yogurt snack bars · 2015

  Original Greek Yogurt Bars

  Clio’s signature product is a handheld Greek-yogurt bar with a dense, cheesecake-like texture and a chocolatey coating. The range has included flavors such as chocolate, vanilla, and strawberry, with additional flavors appearing over time. It is designed to combine a familiar yogurt base with the convenience and treat-like appeal of a coated bar. Products are sold refrigerated, and pack sizes and available flavors can differ by retailer.

• Mini refrigerated yogurt bars

  Clio Minis

  Clio Minis offer smaller, bite-sized portions of the brand’s yogurt-bar concept, generally sold in multipacks. The mini range has included chocolate-coated flavors and varieties with yogurt coating, with flavors such as vanilla, strawberry, raspberry, salted caramel, cookie dough, and cookies and cream shown in the brand’s assortment. The format extends Clio’s products to smaller snack occasions and lets consumers buy an assortment in a single pack.

• Zero-sugar refrigerated Greek-yogurt bars

  Clio Zero Sugar Bars

  The Zero Sugar range adapts Clio’s coated Greek-yogurt bar format for shoppers seeking a no-sugar option. The brand’s assortment has included vanilla and mixed-berry varieties. These bars retain the refrigerated format and creamy yogurt center associated with the wider Clio line, while presenting a distinct formulation and product choice within the portfolio.

• Fruit Greek-yogurt bars with chocolatey drizzle · 2026

  Clio Drizzled Greek Yogurt Bars

  Introduced in 2026, Drizzled is a kid-oriented line of refrigerated Greek-yogurt bars made with fruit and topped with a chocolatey drizzle. The first announced flavors were Strawberry Dream, Raspberry Cotton Candy, and Strawberry Banana Milkshake. Clio presented the products with bright, playful packaging and jokes on individual wrappers, aiming to pair child-friendly flavors and presentation with the convenience of a refrigerated yogurt snack.

• Refrigerated granola and yogurt snack bars · 2021

  Granola & Greek Yogurt Parfait Bars

  Clio extended its range with a portable parfait-inspired bar combining Greek yogurt and granola. The line offered a format distinct from the brand’s chocolate-coated core bars and was marketed as a convenient, handheld way to eat a yogurt-and-granola snack. A strawberry granola variety was the subject of a limited 2023 recall after possible Listeria contamination was identified at a contract manufacturer's facility; the recall notice named that product as the only affected Clio item.

• 2018“All Treat. No Cheat.” brand refresh

  United States

  Clio refreshed its brand strategy and visual identity around the idea of yogurt as a convenient, indulgent-tasting snack. The work used bright packaging, playful brand language, and the “All Treat. No Cheat.” positioning to distinguish the bars from conventional yogurt and refrigerated desserts.

  Outcome. The branding agency reported that the redesign supported wider retail adoption and increased consumer engagement. These outcomes are agency-reported.

  Source

• 2026

  Accept a majority investment from Stride Consumer PartnersM&A

  Background

  Clio entered a new ownership chapter as it continued expanding its refrigerated snack range and retail distribution.

  Action taken

  Stride Consumer Partners announced a majority investment in Clio. The announcement said other shareholders retained minority stakes.

  Aftermath

  Stride described plans to support brand building, distribution, operational capabilities, and product innovation. Financial terms were not disclosed.

  Source

• 2021

  Appoint an outside CEO as the company scalesStrategy

  Background

  As Clio grew, founder and CEO Sergey Konchakovskiy transitioned away from the chief executive role.

  Action taken

  Clio appointed John McGuckin CEO, while Konchakovskiy moved into an executive-chairman role.

  Aftermath

  The leadership change was followed by further efforts to expand distribution, strengthen operations, and broaden the product portfolio.

  Source

• 2018

  Refresh the brand identity and positioningStrategy

  Background

  Clio was seeking to grow beyond its early regional footprint with a refrigerated product that sat between yogurt and dessert.

  Action taken

  The brand adopted the “All Treat. No Cheat.” positioning and refreshed its packaging, voice, and visual identity to present the bars as playful, convenient, and indulgent-tasting.

  Aftermath

  The redesign accompanied broader retail distribution and helped establish the brand’s distinctive presentation in the refrigerated snack aisle. Reported performance effects come from the agency that worked on the rebrand.

  Source

• 2026.10.26

  Reported2026.10.26

  Clio announces acquisition of Page[13]Clio宣布收购Pageabajournal.com

  Clio announced its acquisition of Page, a legislative and regulatory tracking platform, and said the platform would be available in Clio’s Vincent legal research platform.

• 2026.10.26

  Reported2026.10.26

  Clio unveils a new logo and brand[13]Clio宣布收购Pageabajournal.com

  Clio unveiled a new logo and brand identity, retiring its traditional check box/clock logo.

• Unconfirmed

  Reported2026.10.06

  Snack brand Clio gains a new majority owner[14]零食品牌Clio迎来新的多数股东news.google.com

  Clio, a snack brand described as a $100 million brand that began after a kitchen accident, now has a new majority owner. The available source text (headline only) does not identify the acquirer, the deal terms, or the transaction date.

• Unconfirmed

  Reported2026.10.06

  Stride Consumer Partners acquires majority stake in Greek yogurt bar brand Clio[15]Stride Consumer Partners 收购希腊酸奶棒品牌 Clio 的多数股权news.google.com

  Greek yogurt bar brand Clio has been acquired by Stride Consumer Partners in a majority investment, which the announcement describes as marking the brand's next chapter of growth.

• 2021.09.28

  Accurate Legal Billing announces integration partnership with Clio[16]Accurate Legal Billing宣布与Clio建立集成合作sandiegosun.com

  Accurate Legal Billing announced an integration partnership with Clio to deliver its AI-powered time-entry cleansing tool. The integration is currently available, and the partnership is intended to serve law firms using Clio that contract with Accurate Legal Billing.

Read more

1. 1Clio Snacks — Our Storycliosnacks.com
2. 2Clio Snacks — Productscliosnacks.com
3. 3Clio Snacks Launches New Drizzled Product Lineprnewswire.com
4. 4Clio Snacks names new CEOfoodbusinessnews.net
5. 5FDA recall notice: Strawberry Granola & Greek Yogurt Parfait Barsfda.gov
6. 6Clio Snacks Raises Capital, Plans to Hit Profitability Next Yearnosh.com
7. 7Clio Snacks Expands Portfolio With Mini Greek Yogurt Bars Dipped in Yogurtprnewswire.com
8. 8Stride Consumer Partners — Newsstrideconsumer.com
9. 9Ropes & Gray: Stride Consumer Partners' acquisition of Clio Snacksropesgray.com
10. 10Clio brand strategy and rebrand case studywearegoverness.com
11. 11Brand refresh and wider retail distributionfoodnavigator.com
12. 12Recall of selected products over possible metal fragmentsfoodsafetynews.com
13. 13Clio宣布收购Pageabajournal.com
14. 14零食品牌Clio迎来新的多数股东news.google.com
15. 15Stride Consumer Partners 收购希腊酸奶棒品牌 Clio 的多数股权news.google.com
16. 16Accurate Legal Billing宣布与Clio建立集成合作sandiegosun.com