CloudEndure

CloudEndure is a cloud-computing software company founded in 2012 to help organizations protect, replicate, move, and recover workloads across physical, virtual, and cloud environments. Its technology is designed for business continuity and infrastructure transition rather than for a single hardware platform or operating system. The company’s principal capabilities include disaster recovery, continuous backup, and live migration, with software that can replicate workloads between heterogeneous source and target environments. The company was established by Ofer Gadish, Gil Shai, Ofir Ehrlich, and Leonid Feinberg. The founders had previously created AcceloWeb, a company acquired by Limelight Networks in 2011. CloudEndure developed its business around software-as-a-service delivery and an application-agnostic replication architecture. Its technology performs continuous, block-level replication of source workloads and maintains a dormant or lightly provisioned copy in a target environment. When a disruption occurs, the replicated environment can be activated, helping reduce recovery time objectives and recovery point objectives compared with approaches that rely on periodic backups or manually rebuilt infrastructure. CloudEndure’s offering covered multiple business-continuity use cases. Disaster Recovery provided replication and failover capabilities for production workloads, while Continuous Backup addressed ongoing data protection. Live Migration supported the movement of running or active workloads between infrastructure environments, including migrations involving public clouds. The software was described as supporting physical, virtual, and cloud-based systems and targeting environments including Amazon Web Services, Google Cloud Platform, Microsoft Azure, and VMware-based infrastructure. Partnerships and OEM integrations were an important part of the company’s route to market. CloudEndure technology was incorporated into or integrated with services associated with Google Cloud VM Migration Service, Cisco Systems CloudCenter Disaster Recovery and Migration, and Sungard Availability Services Cloud Recovery. These relationships positioned CloudEndure as an infrastructure technology provider that could operate behind broader cloud, networking, managed-services, and recovery offerings. CloudEndure raised approximately $18.2 million from private investors and corporate participants, including Dell EMC, VMware, Mitsui, Infosys, and Magma Venture Partners. The company received industry recognition including a 2016 Gartner Cool Vendor designation and a 2017 CRN Emerging Vendors Award in the storage-startup category. Amazon acquired CloudEndure in January 2019 after reportedly outbidding Google. The negotiated transaction value was reported in the range of $200 million to $250 million, although the precise consideration and transaction structure are not established in the supplied material. Following the acquisition, CloudEndure became part of the Amazon Web Services ecosystem. Its technology and product identity continued to be associated with AWS-oriented disaster recovery and migration services, while its underlying capabilities complemented AWS’s broader infrastructure, backup, and business-continuity portfolio. CloudEndure is therefore best understood as an acquired enterprise cloud-software brand and technology platform operating within Amazon’s cloud business, rather than as a standalone publicly listed company.

CloudEndure was founded in 2012 by Ofer Gadish, Gil Shai, Ofir Ehrlich, and Leonid Feinberg. The four founders had previously established AcceloWeb, which was acquired by Limelight Networks in 2011. Their new company focused on a persistent problem in enterprise computing: maintaining usable copies of applications and data across separate infrastructure environments so that organizations could continue operating after outages, cyber incidents, infrastructure failures, or planned platform changes. CloudEndure built a software-as-a-service model around continuous replication. Rather than depending only on periodic backup jobs, its system monitored and replicated block-level changes from source machines to a target environment. A dormant or comparatively lightly provisioned copy could be kept ready for activation, reducing the amount of target-side compute, storage, and memory required before a recovery event. This design was intended to shorten both recovery time objectives and recovery point objectives while allowing the same basic technology to support physical, virtual, and cloud workloads. The company developed three related product areas: Disaster Recovery, Continuous Backup, and Live Migration. Disaster Recovery focused on failover and restoration of applications following an interruption. Continuous Backup addressed ongoing protection of workloads and data. Live Migration supported the movement of workloads between infrastructure environments, including migrations to public clouds. The software was described as application-agnostic and capable of working with environments associated with AWS, Google Cloud Platform, Microsoft Azure, and VMware. CloudEndure also pursued partnerships and embedded distribution. Its technology was integrated into Google Cloud VM Migration Service and into offerings connected with Cisco Systems CloudCenter Disaster Recovery and Migration and Sungard Availability Services Cloud Recovery. These integrations expanded the reach of the company’s replication engine beyond direct sales and demonstrated its use as an underlying component in wider cloud migration and managed-recovery products. The company raised a reported total of approximately $18.2 million from private and strategic investors. Participants identified in the available reference material included Dell EMC, VMware, Mitsui, Infosys, and Magma Venture Partners. CloudEndure received external recognition in 2016, when Gartner listed it as a Cool Vendor, and in 2017, when CRN included it among emerging vendors in the storage-startup category. A major turning point came in January 2019, when Amazon offered to buy CloudEndure. Google was also reported to have competed for the company, but Amazon ultimately prevailed. The reported negotiated price was between $200 million and $250 million, and the acquisition was completed on January 10, 2019. After the transaction, CloudEndure became part of Amazon Web Services. Its technology complemented AWS’s existing infrastructure, migration, backup, and disaster-recovery capabilities. The acquisition shifted CloudEndure from an independent venture-backed software company into an AWS-associated technology brand and platform. The available material does not establish a separate post-acquisition corporate leadership roster, a later standalone listing, or a distinct independent operating structure.

• 2019

  Amazon completes CloudEndure acquisition

  [1]CloudEndureen.wikipedia.org

  Amazon acquires CloudEndure on January 10 after reportedly competing with Google for the company.

• 2017

  CRN names CloudEndure an emerging storage vendor

  [1]CloudEndureen.wikipedia.org

  The company receives CRN Emerging Vendors recognition in the storage-startup category.

• 2016

  Gartner recognizes CloudEndure

  [1]CloudEndureen.wikipedia.org

  CloudEndure receives Gartner Cool Vendor recognition.

• 2012

  CloudEndure is founded

  [1]CloudEndureen.wikipedia.org

  Ofer Gadish, Gil Shai, Ofir Ehrlich, and Leonid Feinberg establish CloudEndure to develop cloud-based business-continuity and workload-mobility software.

Application-agnostic, cross-environment business-continuity software emphasizing continuous block-level replication, low recovery objectives, and migration across physical, virtual, and public-cloud infrastructure.

• Disaster recovery

  CloudEndure Disaster Recovery

  CloudEndure Disaster Recovery continuously replicates workloads at the block level and maintains a dormant copy in a target environment. The target copy can be activated during an outage or other disruptive event. By reducing the resources needed to keep a recovery environment ready, the product was designed to provide short recovery time and recovery point objectives. It supported workloads across physical, virtual, and cloud infrastructure and was offered in two service tiers.

• Continuous backup

  CloudEndure Continuous Backup

  CloudEndure Continuous Backup provided ongoing replication and protection for application workloads and their data. Its approach was intended to offer more current recovery points than conventional periodic backup schedules, while supporting heterogeneous source environments and cloud-based target locations. The available reference material does not specify the product's detailed retention policies, packaging, or post-acquisition standalone availability.

• Workload migration

  CloudEndure Live Migration

  CloudEndure Live Migration was designed to move active workloads between infrastructure environments with limited disruption. Its application-agnostic replication model supported migrations involving physical servers, virtual machines, and public-cloud infrastructure. Target environments identified in the available material included AWS, Google Cloud Platform, Microsoft Azure, and VMware environments.

• 2019

  Accept Amazon's acquisition offerM&A

  Background

  CloudEndure was a privately held cloud-continuity software company with strategic investors and technology integrations across major cloud and enterprise infrastructure providers. Amazon and Google were both reported to have pursued the company.

  Action taken

  CloudEndure accepted Amazon's offer, and Amazon completed the acquisition on January 10, 2019. The reported negotiated value was between $200 million and $250 million.

  Aftermath

  CloudEndure joined Amazon Web Services, where its disaster-recovery and migration technology complemented AWS's broader cloud infrastructure and business-continuity portfolio.

  Reported negotiated acquisition value. $200 million-$250 million (January 2019)

  • Google — Google was reported to have competed for CloudEndure but did not win the acquisition.

  Source

1. 1CloudEndureen.wikipedia.org