Cloudinary
Cloudinary is an AI-native image and video API platform for automating the visual media lifecycle at scale.
Last updated September 10, 2026
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Overview
Cloudinary describes itself as an AI-native platform and APIs for automating the entire image and video lifecycle at scale. Its official About page states that Cloudinary was founded in 2012 by three longtime developers, and that its image, video, and digital asset management solutions are used by more than 4M developers and 13,000 brands across every industry. The company offers image and video products covering transformation, optimization, delivery, and AI-powered automation.
History
Cloudinary was founded in 2012 by three longtime developers who sought a better, more efficient way to upload, manage, and deliver high-performance images and videos online. Encountering the same visual media management challenges, they created the solution they needed.
Products and positioning
AI-native platform and APIs for automating the entire image and video lifecycle at scale.
Cloudinary Image
Generative AI-powered image APIs that automate advanced image processing, dynamic editing, optimization, and delivery at massive scale.
Cloudinary Video
AI-powered automation for scaling high-performing video, including dynamic transcoding, smart cropping, overlays, and shoppable video.
Recent events
Reported
Capitol Royale festival partnerships[5]
Capitol Music Group partnered with Bandsintown, Bose, SDL, gener8tor, ConsenSys, Spin, Glitch, Cloudinary, Ones To Watch, Select Management, See Tickets, Universal Production Music, and Hypno for Capitol Royale, a music and technology festival scheduled for November 15–17.
Sources5 sources
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