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Indian lingerie brand offering bras, briefs, sleepwear and activewear, describing itself as the trusted lingerie brand of over 10 million Indian women.

Last updated September 10, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Clovia is an Indian lingerie brand that began by addressing women's lingerie needs and offering high-fashion lingerie styles at affordable prices. According to its official website, it offers over 1000 styles in 50+ sizes for 9 Indian body types, spanning bras, briefs, sleepwear, activewear and more, and describes itself as the trusted lingerie brand of 10+ Million Indian women. It later expanded into men's innerwear and kid's nightwear categories, leading to the creation of John Player and Clovia Cubs. Its own About page states it is now part of a global fund with operations across continents.

History

Clovia began its journey by addressing women's lingerie needs and offering a wide array of high-fashion lingerie styles at remarkably affordable prices. Its official website states that with over 1000 styles available in 50+ sizes for 9 Indian body types, Clovia has become synonymous with lingerie variety. After being loved by 10+ Million women, Clovia expanded into men's innerwear and kid's nightwear categories, leading to the genesis of John Player and Clovia Cubs. Its About page describes it as one of India's fastest-growing lingerie brands, trusted by over 50 lakh millennial women, and states that today Clovia is a proud part of a global fund with operations across continents.

Products and positioning

Solution-based premium innerwear for 9 Indian body types, offering high-fashion lingerie styles at remarkably affordable prices.

  • Bras

    Clovia offers a wide range of bras, including push-up bras, T-shirt bras and bralettes.

  • Briefs

    Briefs are listed among Clovia's product range.

  • Sleepwear

    Sleepwear is listed among Clovia's product range.

  • Activewear

    Activewear is listed among Clovia's product range.

  • Men's innerwear (John Player)

    Clovia expanded into men's innerwear, leading to the genesis of John Player.

  • Kid's nightwear (Clovia Cubs)

    Clovia expanded into kid's nightwear, leading to the genesis of Clovia Cubs.

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