Collistar

Collistar is an Italian beauty brand founded in Milan in 1983. It is part of Bolton and says it is present in more than 45 countries. Its official Italian website presents the brand through makeup, face and body care, and hair products, with an online store and a customer account and order-tracking service. The brand’s current product selection shown on its website includes skincare, self-tanning products, makeup and gift sets. Named examples include Attivi Puri Gocce in Crema Multipeptidi, Gocce Magiche Viso Autoabbronzanti, Supersiero Sublime Idra-Illuminante Rinnovatore, Unica Essenza Ridensificante Uniformante, Twist Ombretto Stylo, Puro Lip Gloss Plump and Infinito Mascara. The site also promotes Collistar Club, which offers members extra discounts, new-product information and advance offers, subject to exclusions. Collistar describes its approach as accessible, uncomplicated beauty that encourages women to feel confident and express their natural charisma. Its “Libera la tua bellezza” (“Free your beauty”) message presents beauty as personal and attainable without elaborate routines or pressure to follow trends. The company also describes the brand as Italy’s best-selling brand, citing unit-sales data for the Italian beauty category across prestige and mid-range brands from 2002 to 2024; this is a brand-reported claim with the cited source identified on its website.

Collistar was founded in Milan in 1983. The supplied official brand page identifies its Milan origin and founding year, but does not name its founder or provide a detailed account of the company’s early development. The available evidence therefore supports describing the brand’s origin and later stated identity, but not attributing its founding to a particular person or adding unsupported corporate history. The brand presents itself as a beauty business with makeup, face and body care, and hair products. Its current Italian online store displays products across skincare and makeup, including self-tanning drops, eye makeup, lip gloss and mascara, as well as gift sets. The brand’s website also supports direct customer interaction through account creation, order tracking and the Collistar Club loyalty programme. These are features of its present-day retail offer; the supplied material does not establish when they were introduced. Collistar states that it is part of Bolton and is present in more than 45 countries. The supplied evidence does not specify the date it joined Bolton, the precise markets in which it operates, or its headquarters today. Its Milan founding place should not be treated as verified evidence of its current headquarters. The official brand page articulates a positioning around accessible beauty and individual self-expression. Under the message “Libera la tua bellezza,” Collistar says beauty need not depend on complicated routines or chasing trends, and describes its aim as helping women express their innate charisma through a few simple gestures and suitable products. The brand also claims to be Italy’s best-selling brand, citing NPD Beauty Trends/Circana Prestige POS tracking for the Italian beauty category, covering makeup and skincare, prestige and mid-range brands, and unit sales for full years 2002–2024. This dossier reports that statement as a company claim rather than independently verifying the ranking.

• 1983

  Founded in Milan

Accessible, uncomplicated beauty intended to enhance individual charisma and help women feel confident, rather than requiring elaborate routines or adherence to trends.

• Attivi Puri Gocce in Crema Multipeptidi

  A Collistar skincare product listed on the official website.

• Gocce Magiche Viso Autoabbronzanti

  A facial self-tanning product listed on the official website.

• Twist Ombretto Stylo

  An eyeshadow stick listed on the official website.

• Puro Lip Gloss Plump

  A lip gloss listed on the official website.

• Infinito Mascara

  A mascara listed on the official website.

1. 1Collistar: Make-Up, Creme Viso e Corpo, Prodotti per Capellicollistar.it
2. 2Libera la tua bellezza con Collistarcollistar.it
3. 3Il mio accountcollistar.it
4. 4Il mio accountcollistar.it