Colormaq

Colormaq is a Brazilian manufacturer of household appliances and steel kitchens headquartered in Araçatuba, São Paulo. The company traces its origins to 1970, when entrepreneur Carlos Pereira da Silva began operations in Araçatuba under the name Colorvisão, producing a double-boiler milk jug and an acrylic screen for protecting television picture tubes. The Colormaq brand was officially founded in March 1976, and its first major product—a low-cost semi-automatic washing machine known as the "tanquinho"—was launched in São Paulo in 1977. Made of steel with a fiberglass box and a capacity of up to six kilograms of laundry, the tanquinho drove sales and encouraged Colorvisão to expand the brand to other Brazilian capitals. During the 1980s, production shifted to plastic, and the tanquinho became the segment leader and the company's flagship product to this day. In 1995, boosted by the Plano Real, Colorvisão doubled its tanquinho production and expanded its portfolio to include steel furniture, specifically kitchen cabinets. Until 1995, its products were sold only in the Center-South region of Brazil. In 2006, the company opened its first manufacturing unit in Juazeiro, Bahia, for assembling steel cabinets. In the late 2000s, it began producing semi-automatic washing machines, and in 2012 it launched its first automatic washing machine. In 2017, it opened another plant in Feira de Santana, Bahia, for the assembly and production of washing machines and tanquinhos, and expanded its line with centrifuges and water purifiers. In June 2019, the Araçatuba factory was hit by a large fire with no casualties, but two warehouses storing raw materials were damaged. Later that year, Colormaq partnered with petrochemical company Braskem to produce washing machines with plastic bodies made from recycled plastic waste. In 2020, the burned warehouses were rebuilt and reopened. In February 2021, the company signed a partnership with racing driver Felipe Massa, becoming an official sponsor for the 2021 Stock Car season. In March 2021, during celebrations of its 45th anniversary, it changed its visual identity and logo. Today, Colormaq operates manufacturing units in Araçatuba (headquarters), Feira de Santana (production and assembly of tanquinhos and washing machines), and a showroom and commercial department in São Paulo. Its product lines include electro, water, laundry, kitchen, and climate categories, and it sells through its official online store and retail partners across Brazil. The company emphasizes affordability and quality, with the slogan "Há mais de 50 anos facilitando a vida das pessoas com produtos de qualidade" (For over 50 years making people's lives easier with quality products).

Colormaq's history begins in 1970 in Araçatuba, São Paulo, when entrepreneur Carlos Pereira da Silva started a company called Colorvisão. Its first products were a double-boiler milk jug and an acrylic screen designed to protect television picture tubes in black-and-white TVs. In March 1976, the Colormaq brand was officially founded. That year, due to a lack of technical assistance and parts for imported washing machines and the need for a low-cost washer, the company developed and launched the "tanquinho" (a small semi-automatic washing machine), designed from a broken piece of equipment. Named Colormaq, it was launched in São Paulo in 1977, made of steel with a fiberglass box and a capacity of up to six kilograms of laundry. Its low cost boosted sales and encouraged Colorvisão to take Colormaq to other Brazilian capitals. In the 1980s, it began to be produced in plastic and eventually became the segment leader and the brand's flagship product to this day. In 1995, driven by the Plano Real, Colorvisão doubled its production of tanquinhos and expanded its portfolio to include steel furniture, specifically kitchen cabinets. Until 1995, its products were sold only in the Center-South region of Brazil. In 2006, it opened its first manufacturing unit in Juazeiro, Bahia, for assembling steel cabinets. In the late 2000s, it started producing semi-automatic washing machines, and in 2012, it launched its first automatic washing machine. In 2017, it opened another manufacturing plant in Bahia, this time in Feira de Santana, for the assembly and production of washing machines and tanquinhos. Also that year, it expanded its product line with the launch of centrifuges and water purifiers. In June 2019, the Araçatuba factory was hit by a large fire with no casualties, but two warehouses storing raw materials were damaged. Also in 2019, it entered a partnership with petrochemical company Braskem to produce washing machines with plastic bodies made from recycled plastic waste. In 2020, the burned warehouses were rebuilt and reopened. In February 2021, the company signed a partnership with racing driver Felipe Massa, who returned to national motorsport after 20 years, becoming the official sponsor of the driver for the 2021 Stock Car season. In March, during celebrations of its 45th anniversary, it changed its visual identity and logo. The company operates manufacturing units in Araçatuba (headquarters), Feira de Santana (production and assembly of tanquinhos and washing machines), and a showroom and commercial department in São Paulo. Its product categories include electro, water, laundry, kitchen, and climate control. Colormaq sells through its official online store and retail partners, and its website states it has been "making people's lives easier with quality products for over 50 years."

• 2021

  Partners with racing driver Felipe Massa for Stock Car 2021; changes visual identity and logo for 45th anniversary.

• 2020

  Burned warehouses rebuilt and reopened.

• 2019

  Araçatuba factory hit by major fire; partners with Braskem for recycled plastic washing machines.

• 2017

  Opens plant in Feira de Santana, Bahia; expands line with centrifuges and water purifiers.

• 2012

  Launches first automatic washing machine.

• 2006

  Opens first manufacturing unit in Juazeiro, Bahia, for steel cabinet assembly.

• 1995

  Boosted by Plano Real, doubles tanquinho production and expands into steel kitchen cabinets.

• 1980

  Production shifts to plastic; tanquinho becomes segment leader.

• 1977

  First Colormaq tanquinho (semi-automatic washing machine) launched in São Paulo.

• 1976

  Colormaq brand officially founded in March.

• 1970

  Entrepreneur Carlos Pereira da Silva starts operations in Araçatuba under the name Colorvisão, producing a double-boiler milk jug and acrylic TV screen protector.

Affordable, durable household appliances for Brazilian consumers, with a focus on value and accessibility.

• Tanquinho semi-automatic washing machine

  Low-cost washing machine launched in 1977, made of steel with fiberglass box, capacity up to 6 kg; became flagship product.

• Automatic washing machine

  First launched in 2012.

• Centrifuges

  Added to product line in 2017.

• Water purifiers

  Added to product line in 2017.

• Steel kitchen cabinets

  Expanded into steel furniture in 1995; first assembled in Juazeiro, Bahia in 2006.

1. 1Colormaq official websiteloja.colormaq.com.br
2. 2Colormaq - Wikipedia (Portuguese)pt.wikipedia.org
3. 3Colormaq - Wikidatawikidata.org