Confused.com
Confused.com is a UK comparison site that launched in 2002 and helps customers compare insurance, utilities and personal finance products.
Last updated September 15, 2026
AI crawler reads
2requests
1companies- Anthropic2
- Profile
- 2
- Controversies
- 0
- JSON · MD
- 0
- First read
- Nov 4, 2026
- Latest read
- Nov 4, 2026
From this site's server log
Overview
Confused.com describes itself as the first ever comparison site, launched in 2002, with the purpose of making it easier to sort out insurance, utilities or personal finance and to find the right product or service at the best price. It says it works with hundreds of insurance companies to help customers save money, and it is regulated by the Financial Conduct Authority (FCA). The site states it is impartial and cannot recommend one company or price over another. Its products include car insurance, home insurance, van insurance, car finance and petrol prices, and it offers a Confused.com app and a Confused.com Rewards programme.
History
Confused.com states that in 2002 it became the first comparison site, with the purpose of making the process of sorting insurance, utilities or personal finance as easy as possible and helping users find the right product or service at the best price. It describes itself as the longest running comparison site and says it adapts to what customers need in an ever-changing market. The company says it is regulated by the Financial Conduct Authority (FCA) and that it is impartial, meaning it cannot recommend one company or price over another. It also states that it works with hundreds of insurance companies to keep prices low and tells customers when the best time is to get a quote.
Products and positioning
Impartial, FCA-regulated comparison site that works with hundreds of insurance companies to help customers save time and money.
Car insurance comparison
Compare car insurance quotes through Confused.com.
Home insurance comparison
Compare home insurance quotes through Confused.com.
Van insurance comparison
Compare van insurance quotes through Confused.com.
Car finance comparison
Confused.com lists car finance among the products it compares.
Petrol prices
Confused.com helps users find the cheapest petrol or diesel near them.
Sources4 sources
Cite this profile: Cite the canonical profile. /brand-wiki/confusedcom · Editorial policy · How profiles are compiled