COOCAA
COOCAA is a Chinese smart television brand focused on connected TV hardware, artificial-intelligence-enabled television services, and its proprietary Coocaa OS platform.
Last updated November 4, 2026
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Overview
COOCAA, also written as Coocaa and known in some contexts as Kukai, is a Chinese smart television brand established in 2006. The brand is associated with Shenzhen and is owned by Shenzhen Skyworth-RGB Electronic Co., Ltd., linking it to the broader Skyworth television and consumer-electronics ecosystem. Its core business is the development and sale of smart TVs, with products positioned around connected entertainment, large-screen viewing, full-screen industrial design, and software-enabled television services. The brand describes its connected television strategy through the concept of AIoTV, combining television hardware with internet services, intelligent features, and a software platform. Coocaa OS is the brand's own operating system and provides the user interface and connected-service layer for compatible television products. This software orientation distinguishes COOCAA from a television label focused only on display specifications: the brand's proposition also includes an installed user base, content access, and a continuing relationship with television owners after purchase. COOCAA's product descriptions have highlighted features such as Dolby Vision support and full-screen designs. These features place the brand in the smart-TV market, where manufacturers compete through a combination of display quality, industrial design, operating systems, applications, and pricing. Publicly available information does not establish a complete product catalogue or a single globally standardized flagship model, so the brand is best characterized by its television platform and technology features rather than by one specific model family. The company attracted strategic investment from several major Chinese technology and internet businesses. iQIYI, Tencent, and Baidu are identified as successive investors. Tencent invested HK$344.28 million for a 7.7% stake in June 2017, while Baidu invested US$159.70 million for an 11% stake in March 2018. These transactions reflected investor interest in connected television, internet content distribution, and the growth of smart-home platforms. The available references do not provide a complete capitalization history or current ownership percentages beyond the brand's ownership by Shenzhen Skyworth-RGB Electronic Co., Ltd. COOCAA reported television shipments above one million units in 2015. Its software platform also expanded substantially: the Coocaa System reportedly had approximately 50 million users by April 2020 and around 80 million users by October 2020. These figures refer to system users rather than necessarily to annual television sales and should not be interpreted as current totals without more recent company reporting. Although rooted in China, COOCAA has pursued international visibility in Southeast Asia. It entered or developed activity in the Philippines and Malaysia and served as an official partner of the 2019 Southeast Asian Games. The brand also participated in a World TV Day event in November 2019. These activities supported awareness beyond its domestic market, while the available material does not establish the full scale of its international distribution, local subsidiaries, or current market shares.
History
COOCAA was founded in China in 2006 as a smart television brand. It developed within the Shenzhen consumer-electronics environment and is owned by Shenzhen Skyworth-RGB Electronic Co., Ltd. From the beginning, its identity was tied to internet-connected television rather than to conventional television hardware alone. The brand's later emphasis on AIoTV reflects an effort to combine television screens with artificial intelligence, software services, and internet content. The brand reached an early scale milestone in 2015, when Coocaa television shipments exceeded one million units. This indicated that the product line had moved beyond a small technology offering and had established meaningful distribution in the television market. The available reference material does not identify the individual models responsible for this volume or provide a complete breakdown by market. COOCAA subsequently attracted strategic investment from major Chinese technology companies. Tencent invested HK$344.28 million in June 2017 for a reported 7.7% stake. Baidu followed with an investment of US$159.70 million in March 2018 for a reported 11% stake. iQIYI, Tencent, and Baidu are described as successive investors in the brand or its operating company. These investments connected COOCAA with companies active in online video, search, cloud and artificial-intelligence technologies, and internet platforms. They also underscored the strategic importance of smart televisions as household interfaces for digital content and services. The brand's platform strategy includes Coocaa OS, a proprietary operating system for its compatible smart televisions. The operating system provides the software environment through which users access television functions and connected services. Public reference material reported approximately 50 million Coocaa System users by April 2020 and approximately 80 million by October 2020. Those figures describe the reported system user base and are not equivalent to confirmed current device shipments or active users under a standardized measurement methodology. COOCAA also pursued regional expansion and visibility outside China. It ventured into the Philippines and Malaysia and became an official partner of the 2019 Southeast Asian Games. In November of the same year, it attended a World TV Day event. These activities formed part of an internationalization effort centered on Southeast Asia, although the available sources do not document the full structure of its overseas operations, distributor network, or current retail footprint. The brand's television products have been associated with Dolby Vision and full-screen designs. These features place it in the competitive smart-TV segment, where hardware specifications, screen design, content ecosystems, operating systems, and price all influence consumer choice. Its current corporate ownership remains with Shenzhen Skyworth-RGB Electronic Co., Ltd. Beyond the reported investment events and user figures, public information supplied for this entry does not establish a detailed current financial profile, executive roster, product-generation chronology, or recent corporate strategy.
- 2020
Coocaa System user base grew substantially
[1]Reported users increased from approximately 50 million in April to approximately 80 million by October.
- 2019
The brand expanded Southeast Asian visibility
[1]COOCAA was an official partner of the Southeast Asian Games and also participated in a World TV Day event.
- 2018
Baidu invested in Coocaa
[1]Baidu invested US$159.70 million in March for a reported 11% stake.
- 2017
Tencent made a strategic investment
[1]Tencent invested HK$344.28 million in June for a reported 7.7% stake.
- 2015
Television shipments surpassed one million units
[1]Coocaa TV shipments exceeded one million units during the year.
- 2006
COOCAA was founded
[1]The Chinese smart television brand was established.
Products and positioning
A Chinese smart-TV and connected-entertainment brand combining television hardware, intelligent features, a proprietary operating system, and internet-based services. Its positioning emphasizes AIoTV, display and design features, and the scale of its connected user base.
Smart televisions
COOCAA Smart TVs
COOCAA's core product line consists of internet-connected televisions. Public descriptions associate the range with full-screen designs and Dolby Vision support, alongside software features intended to support connected entertainment and intelligent television use. The available reference material does not provide a complete model list, screen-size range, or current generation catalogue.
Smart-TV operating system
Coocaa OS
Coocaa OS is COOCAA's proprietary operating system and connected-service layer for compatible televisions. It supports the brand's AIoTV strategy by extending the television beyond display hardware into software, applications, content access, and user services. Public reference material reports a large Coocaa System user base, but does not specify all current software capabilities or supported device generations.
Controversies
2019
Smart TV Startup Ads Hard to Disable; Companies Summoned and Accused of Defying Ban
In October 2019, the China Video Industry Association and others summoned seven smart TV companies over startup advertising issues (including Skyworth's Coocaa); after the National Radio and Television Administration required in 2023 that startup ads be closable with one click, media reports said some brands still refused to comply, and consumers complained that Coocaa/Skyworth TV interfaces had many ads and that customer service said startup ads could not be canceled. Industry summons and rectification.
Marketing campaigns
- 20192019 Southeast Asian Games partnership
Southeast Asia · Philippines · Malaysia
COOCAA served as an official partner of the 2019 Southeast Asian Games. The partnership gave the television brand visibility in a region where it had pursued market activity.
Outcome. The available source confirms the partnership but does not quantify its effect on sales, awareness, or distribution.
- 2019World TV Day event participation
International
COOCAA attended a World TV Day event in November 2019, associating the brand with an international television-industry occasion.
Outcome. No independently quantified campaign outcome is provided in the reference material.
Brand decisions
2019
Expanded Southeast Asian brand presenceStrategyBackground
COOCAA had ventured into the Philippines and Malaysia and sought broader regional visibility.
Action taken
The brand used a partnership with the 2019 Southeast Asian Games and participation in a World TV Day event to support international exposure.
Aftermath
The sources confirm the activities but do not provide measured commercial results or a detailed account of subsequent market expansion.
2018
Accepted Baidu investmentM&ABackground
The investment occurred as smart televisions increasingly incorporated internet platforms and artificial-intelligence capabilities.
Action taken
Baidu invested US$159.70 million in March 2018 for a reported 11% stake in Coocaa.
Aftermath
Baidu became another major technology investor associated with the brand. The available material does not document the investment's specific product or governance consequences.
Investment amount and reported equity stake. US$159.70 million for a reported 11% stake (March 2018)
2017
Accepted Tencent strategic investmentM&ABackground
Connected television was becoming an intersection between display hardware, online video, software platforms, and internet services.
Action taken
Tencent invested HK$344.28 million in June 2017 for a reported 7.7% stake in Coocaa.
Aftermath
The transaction added Tencent to the group of major technology investors associated with Coocaa. The supplied sources do not establish subsequent governance or operating changes.
Investment amount and reported equity stake. HK$344.28 million for a reported 7.7% stake (June 2017)
Recent events
Reported
Skyworth QX and Coocaa K6 Pro television launch[4]
At its autumn full-scenario product launch, Skyworth launched the Natural Light Wallpaper TV QX and Coocaa launched the Soft-Light K6 Pro television, both presented as products focused on eye-care viewing.
- Unconfirmed
Coocaa unveils new TVs, computers, and lifestyle products[5]
At its autumn product launch event, Coocaa introduced a 75-inch P70 television, a Max 3 home-theater speaker system, three all-in-one computers, and three initial products under its new lifestyle brand 溯造.
Reported
Coocaa unveils operating system 8[6]
Coocaa unveiled operating system 8, which it said is designed to power a range of hardware and displays, including TVs, automobiles, smart conferencing and smart education devices.
Reported
Cool announces an upcoming flagship smart TV[7]
Cool announced that it would hold a new-product event on June 5 at 19:00, where it planned to introduce a smart TV positioned as its annual flagship. The article did not report that the product had already launched.
Reported
Coocaa launches 75-inch P50 voice-controlled smart TV[8]
Coocaa announced the 75-inch version of its P50 voice-controlled smart TV on April 7. The model has a 4K screen and a first-launch price as low as 3,599 yuan.
- Unconfirmed
Reported
Coocaa launches smart-screen, refrigerator and washing-machine products[9]
Coocaa announced the launch of its Coocaa 5G smart screen and Climber-series refrigerators and washing machines.
- Unconfirmed
Reported
Coocaa upgrades coocaa OS[9]
Coocaa announced an upgrade to its coocaa OS system.
Sources9 sources
- 1Coocaaen.wikipedia.org
- 2Smart TV Startup Ads Hard to Disable; Companies Summoned and Accused of Defying Bannbd.com.cn
- 3Smart TV Startup Ads Hard to Disable; Companies Summoned and Accused of Defying Banfinance.jschina.com.cn
- 4创维QX与酷开K6 Pro电视发布finance.sina.com.cn
- 5酷开发布电视、电脑及生活方式产品itbear.com.cn
- 6酷开发布操作系统8usa.chinadaily.com.cn
- 7酷开宣布将发布年度旗舰智能电视tech.sina.com.cn
- 8酷开发布75吋P50声控智慧屏电视tech.sina.com.cn
- 9酷开推出智慧屏、冰箱和洗衣机产品finance.sina.com.cn
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